We Stream: behind the scenes of social media content creation.
Today, we’re taking you on a behind-the-scenes tour of our media creation journey. Ever wondered why top-tier brands like Tommy Hilfiger use celebrities to showcase their fashion pieces on red carpets? Let’s dive into the nitty-gritty of how these strategies work and how they make a brand’s investment worth every penny.

The celebrity effect: making brands shine

Brands like Tommy Hilfiger often invite high-profile celebrities to wear their pieces on the red carpet. Why? Because celebrities have a magnetic pull. They attract attention, generate buzz, and elevate the brand’s profile. Imagine Kris Jenner or Shawn Mendes rocking a designer outfit at a high-profile event. The mere presence of such stars can catapult a brand into the spotlight, making it the talk of the town.
But how much does this star power cost? Well, inviting a high-profile celebrity to an event can range from £100,000 to £500,000, depending on the celebrity’s fame and the event’s significance. This investment covers the celebrity’s appearance fee, travel, accommodation, and other associated costs. It’s a hefty sum, but the potential return on investment can be enormous. Think about the media coverage, social media buzz, and increased brand visibility that a celebrity endorsement brings. Every mention, photo, and tag multiplies the brand’s reach, potentially driving millions of impressions. This kind of exposure can lead to a significant boost in brand recognition, customer engagement, and ultimately, sales.
Maximising ROI: beyond the red carpet
Brands have two main strategies when leveraging celebrities at events. The first is straightforward: invite the celebrity and rely on the buzz generated by their presence. Attendees and media outlets will likely spread the word, sharing photos and stories that highlight the celebrity’s connection to the brand. This method can create a significant amount of organic reach and brand recognition.
However, there’s a more strategic approach that can yield even greater results: creating targeted social media content. Here’s how it works:

Short interview with the celebrity (talent):

A brief, engaging interview can offer insights into the celebrity’s style and their thoughts on the brand. This personal connection resonates with fans and followers, making the brand more relatable.

Preparation video - celebrity getting ready:

Showcasing the behind-the-scenes process of the celebrity preparing for the event adds a layer of authenticity. It’s an intimate glimpse that fans love, making the brand feel exclusive yet accessible.

Event recap video:

A highlight reel of the event, featuring the celebrity in the brand’s attire, can capture the glamour and excitement of the occasion. This recap can be shared across multiple platforms, extending the event’s impact.

Attitude video showcasing the look:
A polished video highlighting the celebrity’s look from the best angles can serve as a powerful promotional tool for both the brand and the celebrity. It can be shared on their personal social media pages, tagging the brand to reach a broader audience.
The power of social media
Creating and sharing these videos does more than just document the event; it amplifies the brand’s message, generates leads, and attracts new customers. When a celebrity shares an attitude video on their personal page, it taps into their follower base, driving even more traffic and engagement to the brand.
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1. Tommy Hilfiger x Shawn Mendes launch recap
We had the privilege of capturing the Tommy Hilfiger x Shawn Mendes launch event, a spectacular night filled with fashion, music, and star power. The video showcases a dazzling array of celebrities donning the latest Tommy Hilfiger pieces, each bringing their unique flair to the red carpet. The buzz was undeniable, and the results speak for themselves: the video was posted on Tommy Hilfiger’s Instagram page and garnered an impressive 1.2 million views. This engagement not only highlighted the event’s success but also reinforced the brand’s connection with its audience.
2. Kris Jenner’s attitude video before the British fashion council red carpet
Next up, we crafted an exclusive attitude video featuring Kris Jenner right before she graced the British Fashion Council red carpet. In this video, Kris flaunted an exquisite outfit provided by Tommy Hilfiger, perfectly capturing her poised and stylish demeanor. This behind-the-scenes glimpse was shared on Tommy Hilfiger’s TikTok account, giving fans an intimate look at the preparation and style that goes into such high-profile appearances. The video quickly became a hit, showcasing the brand’s elegance and Kris Jenner’s influential fashion sense.
3. Priyanka Chopra’s attitude video for Max Factor campaign
Finally, the Priyanka Chopra and her collaboration with Max Factor. We produced an attitude video that highlighted Priyanka’s impeccable style and the sophistication of Max Factor’s latest campaign. This video, shared on Priyanka’s Instagram, captivated audiences worldwide, racking up an astonishing 7.2 million views. The seamless integration of her star power with the brand’s message created a powerful narrative that resonated deeply with her followers.
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The power of a skilled team by We Stream
Creating high-quality social media videos requires a combination of talent, technology, and teamwork. For the Tommy Hilfiger x Shawn Mendes launch, Kris Jenner’s red carpet preparation, and Priyanka Chopra’s Max Factor campaign, we deployed teams of 2-4 skilled camera operators. These professionals are experts in capturing the perfect shot, using the latest cameras, optics, and stabilization systems to ensure every frame is flawless.
But capturing the footage is just the beginning. Our editing team, consisting of at least two exceptional editors, can turn around a polished video within hours. Their expertise in the latest editing software allows them to seamlessly integrate graphics, incorporate AI elements, and enhance the visual appeal of each video. This rapid turnaround is crucial in the fast-paced world of social media, where timeliness can make all the difference in a video’s impact and reach.

Our commitment to technical excellence means we invest in best available cameras and stabilisation systems, ensuring our footage is crisp, clear, and captivating. Our editors are constantly updating their skills and tools, staying ahead of the curve with the latest trends and technologies in video production.
Staying ahead of social media trends
In the ever-evolving landscape of social media, staying relevant requires more than just technical skills; it requires a keen understanding of trends and audience preferences. We Stream excels at adapting to the newest social media trends, ensuring our content is not only top-notch but also highly engaging and shareable. Our ability to stay in the top lane of the business comes from a blend of creativity, innovation, and a deep understanding of what makes social media tick.
Ready to elevate your brand with stunning social media videography? Let’s create something extraordinary together. Whether you need a viral video, a captivating campaign, or a behind-the-scenes look at your brand, we’ve got the skills, technology, and creativity to make it happen.
Reach out to us today, and let’s start crafting the stories that will captivate your audience and leave a lasting impression.
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