Albatross healthcare - slider makes a difference

What is the best way to convert the lead to the actual customer? Sending a large pdf explaining why working with you is the best option? Old school. Sending your website? Yeah, but if you don’t have any photos or video there, it is boring. Reaching them by email? Can work, but how will you express all the benefits from working with your company and not others?

We stream has been asked to shoot a series of explaining videos for the Albatross Healthcare. Professional video with explanations about how the healthcare system works with a pinch of ad on top of it. That’s what the Albatross Healthcare team can send to clients who are interested in a specific option, but still hesitate because they are not sure if they want to go with this exact company.

PR videography is not only advertisement videography. PR videography is about sharing the agenda of the brand, raising the brand awareness via short videos of events. PR videography is about becoming closer to the client and reaching into the larger audience.

Strong, emotionless photo of a business owner? Friendly smiling photo to attract customers who’d be friends with you in the future? Creative, strange photo to share your kinda weird personality? This is all about positioning yourself in society. And the We Stream team can create the right portrait photo or PR video for any of those purposes.

The pre-production process: Crafting effective PR videos

Creating a compelling PR video for Albatross Healthcare starts long before the cameras begin rolling. The pre-production process is a critical phase that involves meticulous planning and collaboration to ensure that the final product aligns perfectly with the brand’s goals and resonates with the target audience.

Understanding the core message

The first step in pre-production is gaining a deep understanding of Albatross Healthcare's core message. This involves discussions with key stakeholders to grasp the essence of what the organization stands for, its values, and the specific message it wants to convey through the video. Whether the goal is to highlight the innovative healthcare solutions provided, showcase patient success stories, or explain the benefits of a new service, understanding this message is foundational.

Planning the visual and technical details
Pre-production meetings also focus on the visual and technical aspects of the video. This includes:

• Location scouting: Selecting appropriate locations that enhance the video's narrative.
• Shot list: A detailed shot list is crucial for ensuring comprehensive coverage of all required elements in the video. This includes listing specific shots such as establishing shots, close-ups, mid-shots, interview shots, B-roll footage, and action shots. Each shot is carefully planned with particular angles and movements to capture the desired effect, ensuring that no critical element is missed.
• Storyboard: Creating a storyboard involves developing visual representations of each scene to guide the filming process. These sketches or images outline the sequence of shots, camera angles, and movements, ensuring that every aspect of the video aligns with the script and overall vision. This visual guide helps the crew understand the flow of the narrative, anticipate technical requirements, and maintain consistency in style and tone throughout the production, making the filming process more efficient and cohesive.
• Scheduling: Coordinating shoot dates and times to align with the availability of locations and participants.

Shooting the videos
The actual filming is a crucial phase where the vision begins to take shape. For Albatross Healthcare, We Stream utilized professional equipment and techniques to ensure high-quality visuals and audio. The shooting process was meticulously planned to cover various aspects of the healthcare services, from patient interactions to cutting-edge medical procedures. Attention to detail was paramount; we ensured optimal lighting, clear audio capture, and precise framing for each shot.

The team worked closely with healthcare professionals to capture authentic moments, making the content both informative and engaging. By using dynamic camera movements and varied angles, we were able to highlight the compassionate care and advanced technology that Albatross Healthcare offers, ensuring the video was both visually appealing and emotionally resonant.

Why choose We Stream for your PR videography needs

We Stream offers a comprehensive service that covers all aspects of PR videography, from concept development to final production. Our team of experienced professionals is dedicated to creating high-quality videos that effectively communicate your brand’s message and values. By choosing We Stream, you are investing in a partner committed to helping your business grow and succeed through the power of video.

• Expertise and experience

Our team comprises seasoned videographers, directors, and editors who bring years of experience to the table. We understand the nuances of PR videography and know how to craft content that resonates with your target audience. Our expertise spans various industries, allowing us to tailor our approach to meet your specific needs.

• Customised solutions

We believe that every brand has a unique story to tell. That's why we offer customized solutions tailored to your business goals and objectives. Whether you need a series of explainer videos, event coverage, or a comprehensive brand film, we work closely with you to develop a strategy that aligns with your vision.

• Attention to detail

At We Stream, we pride ourselves on our meticulous attention to detail. Every aspect of the production process, from scripting and storyboarding to filming and post-production, is handled with care to ensure a seamless and polished final product. We are committed to delivering videos that not only meet but exceed your expectations.

• Comprehensive service

From the initial concept to the final cut, we handle every aspect of the video production process. This end-to-end service ensures consistency and quality throughout the project, making the experience hassle-free for our clients. Our comprehensive approach allows you to focus on your core business while we bring your vision to life.


Choosing We Stream means partnering with a team that is dedicated to your success. Let us help you elevate your brand with high-quality, impactful videos that captivate and engage your audience. Contact us today to discuss how we can help you achieve your PR videography goals.