Pricing · Commercials and advertising
London · Prices set by Violet Coretnic and Vitalii Vakulchuk, co-founders of We Stream · Updated
A commercial with We Stream is quoted per project. An advertising-level shoot with an art director, a set build, a full crew and print-standard finishing starts at £8,500 a day. A fashion or beauty campaign day with three to five finished films starts at £12,000 delivered, and a typical two-day campaign with talent and studio lands between £20,000 and £30,000.
For comparison, London production companies put a single-shoot commercial at £15,000 to £60,000 in 2026. Prices exclude VAT where applicable.
| What it is | Cost | Source |
|---|---|---|
| Advertising-level commercial shoot: art director, set build, full crew | from £8,500 per shoot day | We Stream |
| Fashion or beauty campaign day, 3 to 5 finished films, filming and post | from £12,000 | We Stream |
| Beauty campaign day with macro and product setups, filming and post | from £14,000 | We Stream |
| Typical two-day fashion or beauty campaign with talent and studio | £20,000 to £30,000 | We Stream |
| Single-shoot commercial in London, one to three locations | £15,000 to £60,000 | Gusto, 2026 |
| Brand marketing commercial in London | £60,000 to £200,000 | Gusto, 2026 |
| Professionally produced UK TV advert | £15,000 to £50,000 | Impress Video, 2026 |
We Stream prices are valid until 30 September 2027. Market figures are published estimates from other UK production companies, linked in the cost breakdown below.
Where campaigns land
An art director, a set build, a full crew and print-standard retouching, per shoot day.
A fashion or beauty campaign day with a full crew, then three to five finished films with grade and retouch-level post.
A campaign day plus a product table, macro kit and a second lighting setup, delivered.
A typical fashion or beauty campaign over two shoot days, with talent and studio.
Cost breakdown
Phase 1
| ProducerPlanning, schedule, one point of contact | Included on every project |
| Creative concept, script and storyboard | Quoted with the brief |
| Art director and set design | Quoted with the brief |
| Casting, models and talent | At cost, agreed in writing |
| Studio, locations, props and wardrobe | At cost, agreed in writing |
Phase 2
| Advertising-level crew dayArt director, set build, full crew | from £8,500 |
| Camera operator, full dayUp to 10 hours, filming only | £2,000 |
| Second camera operator | £1,400 a day |
| Sound, gaffer, make-up, stylist | Quoted with the brief |
| Drone, licensed pilot | £450 |
Phase 3
| Edit, grade and sound mix | Quoted with the brief |
| Motion graphics and compositing | Quoted with the brief |
| Vertical cutdowns for social | £150 each |
| Revision rounds | Two included, then £100 to £200 |
| Music licence | At cost |
For comparison, these are the 2026 ranges published by other UK production companies. They're market figures, not ours.
Sources: Gusto, How Much Does a TV Commercial Cost in London in 2026?, July 2026, whose ranges assume a director-led approach. Impress Video's 2026 TV advert guide puts a professionally produced UK TV advert at £15,000 to £50,000. More London figures in our video production costs 2026 guide.
Real work
A Blue Lock manga tie-in commissioned by Kodansha through LA creative studio Story Arc, which needed a camera team in London. We handled pre-production, production and colour grading for post, with Tottenham striker Dominic Solanke.
Four confirmed hours became roughly ninety minutes at a Premier League training ground, confirmed forty-eight hours before the shoot, with an eight-person team on the day. Crew accreditation went from request to approval in under two hours, and the footage was delivered the next morning.
Brand campaign with talent
A phone case that automatically flips over when someone says "cheers", nudging people to put their phones down and be present with each other. Filmed with influencer Margot Lee in a lively social setting, it carried Heineken's message about digital balance without saying it outright.
The brief was a 60-second lighthearted video to a set script, filmed in one morning and edited the same night: under 15 hours from camera to finished cut. When the suggested track didn't feel right, we sourced other options rather than cutting to a song that undersold it.
Scripted social ad, same-day edit
Training ground access and a full stadium tour, filmed across two projects for Fury Energy's Chelsea FC campaign, with players including Victor Moses, Robert Sánchez, Andrey Santos and Malo Gusto, alongside brand ambassador Mido. Only one videographer was allowed inside the stadium, so the first day was built around what a single camera could hold.
The first project ran to ten videos: training-experience films, a stadium tour, ambassador content and influencer pieces. A second project followed a few weeks later, a live fan event at Stamford Bridge turned around same day and next day for PR.
Brand campaign, two projects
Also on record: a brand story for Park Lane, pitched instead of an event video and shot across Dubai and London; Vehicle Smart at the British Motor Show, with AI-assisted compositing that turned the stand into Back to the Future; behind-the-scenes for Parimatch's campaign with Chelsea FC and Leicester City; and campaign work for Tommy Hilfiger and Lancôme, on our fashion prices page. More on our brand video production page.
Planning a budget
Put together, a typical two-day fashion or beauty campaign with talent and studio lands at £20,000 to £30,000 with We Stream.
Pricing factors
Questions
With We Stream, commercials are quoted per project. An advertising-level shoot with an art director, set build and full crew starts at £8,500 a day, a fashion or beauty campaign day with three to five finished films starts at £12,000 delivered, and a typical two-day campaign with talent and studio is £20,000 to £30,000.
Published 2026 guides from UK production companies put a professionally produced TV advert at around £15,000 to £50,000, and a London single-shoot commercial at £15,000 to £60,000, with broadcast and hero campaign films going well beyond. Broadcast use is licensed separately from the production itself.
Count the shoot days (an advertising-level day starts at £8,500), add talent, studio and locations at cost, add post-production, which is quoted with the brief, then add paid-media usage and any short-notice surcharge. Travel outside London is calculated by us and included in the quote. A typical two-day fashion or beauty campaign with talent and studio lands at £20,000 to £30,000.
Because two films with identical briefs can end up £4,000 apart on post-production alone, and crew, set and talent change from one brief to the next. You get a quote within 24 hours of sending the date, location and what the film has to do.
Yes, when the brief needs it, and it's quoted with the brief. For Park Lane, we pitched a story instead of a standard event video and wrote the concept with the client.
Yes, licensed on top of your own channels. On fashion and beauty campaigns, each additional paid medium is +50% of the creative fee, and a 3-year term is +100%. On product work it's +50% per medium. On other work, paid advertising, broadcast and resale are quoted separately.
Fashion, beauty and product campaigns need at least 14 days from confirmed brief to shoot. Under 14 days is +25% on the production fee, and under 7 days +50%, subject to crew availability.
Models and talent, studio hire, location fees, wardrobe, props, catering and music licences are charged at cost and agreed in writing before booking.
Yes, across the UK and Europe, with our own crew rather than local subcontractors. Travel outside London is calculated by us and included in your quote, so there is nothing to add later.