Pricing · Fashion and beauty
London · Updated September 2026
Fashion and beauty work with We Stream in London starts at £2,500 for an editorial or street photography half day, and £3,500 for a half-day lookbook or e-commerce video. A full-crew campaign day is £12,000 delivered, or £14,000 for beauty with macro and product setups. Launch or show coverage with an overnight edit is £4,500.
A typical campaign with two shoot days, talent and a studio lands between £20,000 and £30,000. This work is priced as a production, not a day rate: every job carries pre-production, a full crew and a usage licence. Prices exclude VAT where applicable.
Video
One operator, lighting kit, producer pre-production, 4 to 6 short edits.
Two operators, lighting kit, producer pre-production, 8 to 12 short edits.
Event crew on the night, with the edit delivered by the next morning for press and social.
A full production crew on the day and 3 to 5 finished films, with grade and retouch-level post.
The campaign day plus a product table, macro lens kit and a second lighting setup for texture and close-up work.
Two shoot days, talent and a studio. Every campaign is quoted on its own brief.
Photography
| Editorial or street shoot, half dayNatural light or one light, 15 retouched images, web and social licence | from £2,500 |
| Campaign or studio dayDigitech, lighting, 25 to 30 retouched images, UK digital licence for 12 months | from £4,500 |
| E-commerce on-model dayDigitech, lighting, tethered workflow. Studio and models at cost | £3,500 per day |
| E-commerce, per retouched on-model image | £60 to £90 |
| Packshots on white, batch of 50+Garments, shoes and accessories | £20 to £30 per image |
| Additional retouched image beyond the package | £45 |
| Paid-media licence extension, per medium per year | +50% of creative fee |
Fashion, beauty and portrait days are selected and retouched, not delivered in volume, so the image count is agreed in the brief rather than promised by the hour.
E-commerce works the other way: once the day is booked, it becomes a per-image job, which is why on-model images and packshots are priced individually. Fashion packshots are garments, shoes and accessories in volume; beauty products, bottles and still life are priced as product photography.
Every package includes a licence for the channels listed. Anything beyond that, such as paid media, print or out-of-home, is licensed separately.
Real work
The London launch of Rebecca Vallance and Nicky Hilton's exclusive collection at Harrods, a private event attended by Princess Beatrice and other high-profile guests.
We covered the atmosphere of the evening, the designer interactions and the press moments with a polished, documentary feel. The crew finished at 11pm and the footage was delivered by 11am the next day, ready for post-event promotion and media outreach.
Launch coverage with overnight edit
A London fashion show for John Richmond and Mira Developments. The film follows the runway, the backstage moments and the mood of the evening, and our photographer András Stefuca covered the show in stills alongside the video crew.
Filming wrapped at 11pm and the final edit was with the client by 5am. Photography and video came from one team on the same night, so the stills and the film share one visual style.
Show coverage with overnight edit
Promotional content for the opening of AMI Paris's new London store. The shoot followed the brand's citywide ad reveal, from digital billboards on Tottenham Court Road to moving displays on London buses.
The footage had to show the scale of the campaign and the brand's arrival in the city, not a shop front, so it was shot as dynamic social content and delivered as a fast-turnaround edit built for online release.
Street campaign content for social
Also for fashion and beauty: Lancôme, including Hoyeon Jung's BAFTA preparation and a Get Ready With Me video delivered the same day; Tommy Hilfiger's collection launch with Shawn Mendes and Pamela Anderson; Amina Muaddi's wild-posting campaign; Rouje; Max Factor; and a twelve-video series for Sunday Riley, covered on our social media prices page. More vertical work is in our social content showcase.
How it's priced
Every fashion and beauty job carries pre-production, a full crew and a usage licence, so it isn't sold as a day rate.
At least 14 days from confirmed brief to shoot day, for casting, a studio with the right facilities, stylist pulls and crew. Under 14 days adds 25% to the production fee. Under 7 days adds 50%, subject to crew availability.
Included: your own web and social, for 12 months, in the UK. Paid advertising, print, out-of-home, retail displays and further territories or years are licensed separately: +50% of the creative fee per additional medium, +100% for a 3-year term.
Beauty retouching takes 14 working days, because every image is its own retouch job. Rush delivery in 7 working days is +30% of the post-production fee. There is no 48-hour option on this work.
Models, studio, wardrobe, props, catering and location fees, confirmed in writing before booking. Photographer and model licences are passed through in full. Raw files are not included.
How we approach fashion shoots is on our fashion video production page, and beauty on beauty and cosmetics video production. Every We Stream rate is on our prices page, and the wider London market is in our video production costs 2026 guide.
Questions
With We Stream, a lookbook or e-commerce video starts at £3,500 for a half day with 4 to 6 short edits, and £5,000 for a full day with 8 to 12. A full-crew campaign day is £12,000 delivered, or £14,000 for beauty with macro and product setups. Show or launch coverage with an overnight edit is £4,500. A typical two-day campaign with talent and a studio lands between £20,000 and £30,000.
An editorial or street half day starts at £2,500, with 15 retouched images and a web and social licence. A campaign or studio day is £4,500, with 25 to 30 retouched images and a 12-month UK digital licence. E-commerce on-model work is £3,500 a day, or £60 to £90 per retouched image. Packshots of garments, shoes and accessories on white are £20 to £30 per image in batches of 50 or more. Additional retouched images are £45 each.
Because a fashion or beauty job is a production. It carries pre-production (casting, the right studio, stylist pulls, crew), a full crew on the day, and a usage licence for where the images run. A day rate would leave all three out of the number.
At least 14 days from confirmed brief to shoot day. Under 14 days adds 25% to the production fee, and under 7 days adds 50%, subject to crew availability.
Your own web and social, for 12 months, in the UK. Paid advertising, print, out-of-home, retail displays and further territories or years are licensed separately: +50% of the creative fee per additional medium, and +100% for a 3-year term. Photographer and model licences are passed through in full.
No. Raw files are not included on fashion, beauty, e-commerce and product work. You receive the selected, retouched images and the finished edits agreed in the brief.
Beauty retouching takes 14 working days, because every image is its own retouch job. Rush delivery in 7 working days is +30% of the post-production fee, with no 48-hour option. Show and launch coverage is different: it can be edited overnight and delivered by the next morning.
Models, studio, wardrobe, props, catering and location fees, all at cost and confirmed in writing before booking. Photographer and model licences are passed through in full.