Explainer video services aim to break concepts, products or services down with the use of stories from creatives. These are brief pieces of video, usually up to 60 to 90 seconds, in which different animation packages are combined with live-action footage, voice, and other visuals to tell a story in an understandable way for the audience. The essence of them is straightforward when it comes to attracting your viewers-you just want to make sure your content and ideas are of universal interest.
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Importance of explainer videos
Now, when advertising grows deaf to traditional strategies. Thus, from a vantage point - in a comprehensive manner - explainer videos provide a new wave to balance between information and entertainment. According to such studies, an average viewer will retain a good deal more information through visual explanation, and that's why video will be a cool tool for ensuring a better understanding, boosting engagement, and finally leading to conversions. Introduce a new product, clarify a service, or communicate an abstract thing about your product through explainer videos. They can help your brand connect with your customers fully.
Types of explainer videos
- Animated explainer videos: These videos use animation to illustrate complex ideas through engaging visuals and are good for dealing with abstract concepts.
- Live-action explainer videos: These videos use genuine personnel and settings, thus proving out to be quite beneficial in personal branding or in demonstrating tangible items.
- Whiteboard explainer videos: These videos contain illustrations drawn on the whiteboard and they are especially effective for explaining things to students or giving a step-by-step process account.
- Motion graphics explainer videos: Graphics and animation are combined for displaying data or abstract ideas in the most visually striking manner.
Explainer videos plug the information-to-understanding gap. Studies show that viewers remember 95 percent of a message when it is seen in video format compared with only 10 percent in text format, which makes them especially effective for new product introductions, detailed procedure demonstration, and showing how to solve problems that audiences face. This is good for businesses because customers will be better informed before they make a purchase and will be less prone to return. Explainer videos make complex reasons seem very simple to understand by using clear visuals, concise scripts, and engaging storytelling.
The process of creating an explainer video
- Concept and scriptwriting: Crank up the brainstorming, pin down the core message, find your target audience, and think of the best possible ways to fit your message.
- Storyboarding: Sketch out the scripts with the carefully-designed illustrations, don't forget all the important elements such as angles, camera movements, lighting and character's movements.
- Voice-over recording: Pick a voice that resonates well with the message tone and is attractive to the viewers.
- Animation or filming: Decide if the explainer video content will be animated or filmed.
- Editing and post-production: Combine visuals, voice-overs, music, and sound effects to create a polished final product.
How long should an explainer video be?
Most of the experts say it ultimately comes down to the fact that the tailor-made video communicates much better between the range of 60 and 90 seconds. It's better to have multiple videos divided by topics. This duration aligns with audience attention spans and ensures the message is clear for generations - from Gen Z to Boomers. But there are some topics that can't be explained fully within this timeframe. Then, we can make the video longer (we recommend keeping it under 2 minutes anyway), and create a few short separate videos for other social media platforms, where people tend to have shorter attention spans.
The flexibility of explainer videos makes them stand out particularly well across various platforms. In LinkedIn, explainer videos display authority and facilitate connection building through clear and value-driven granules of insight. On the other hand, as short edits may pick interest on Instagram or TikTok, the longer versions are seen booming on YouTube for going in-depth explanations, engaging the curiosity of viewers. You need to customise the message for each platform to have a greater impact. Use captioning to make silent viewing easy on social media, make sure you optimise it for mobile display. Tailor your explainer video for different audiences to generate leads, start conversations, and help increase the presence of your brand online.
Choosing the right explainer video service
Choosing a production house for your explainer video is a major decision. The chosen company should have a dynamic profile to show they can adapt to various industries and styles. A good company will take the time to understand brand values, the target audience, and messaging goals to ensure project alignment
Key factors to consider include:
- Experience and portfolio: a wide array of projects aids in the demonstration of versatility and audience-specific requirements' understanding.
- Creative approach: new kinds of stories and storytelling techniques should come on board.
- Process and communication: clear communication and transparency about timelines, costs, revisions, team members who will work on your project help ensure a smooth collaboration.
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Our approach to explainer videos
You've come to the right place - we are the ones who do all kinds of videos well. We specialise in producing videos that take complex ideas and make them memorable, while still being simple to understand. We work hand in hand with clients, starting with concept development all the way through to the final edits, generating videos that not only stick to objectives but also engage the audience. We turn ideas into live visuals by provoking great storytelling and superb polished looks with the latest tools and techniques.
For us, presenting insightful things through video is the main goal. We don't care if it's a product demo, a service introduction, or a specific product description; we will create the best possible video to make sure your goal is achieved. Even individual projects are fine-tuned according to the personal needs of specific clients so that by the final cut, when the outcome is reached, it leaves a deeper mark on the minds of viewers.
For us, presenting insightful things through video is the main goal. We don't care if it's a product demo, a service introduction, or a specific product description; we will create the best possible video to make sure your goal is achieved. Even individual projects are fine-tuned according to the personal needs of specific clients so that by the final cut, when the outcome is reached, it leaves a deeper mark on the minds of viewers.
FAQs
What is an explainer in journalism?
An explainer in journalism is a detailed yet concise piece of content designed to clarify complex topics or events, helping audiences understand the context and significance of a story.
An explainer in journalism is a detailed yet concise piece of content designed to clarify complex topics or events, helping audiences understand the context and significance of a story.
Why are explainer videos effective?
Explainer videos are effective because they combine visuals and concise storytelling to simplify complex ideas, engage viewers, and improve information retention.
Explainer videos are effective because they combine visuals and concise storytelling to simplify complex ideas, engage viewers, and improve information retention.
How can explainer videos benefit my business?
Explainer videos help businesses by showcasing products or services, improving brand visibility, and increasing customer engagement through clear, visually appealing content.
Explainer videos help businesses by showcasing products or services, improving brand visibility, and increasing customer engagement through clear, visually appealing content.
Can I create an explainer video without a voice-over?
Yes, explainer videos without voice-over can be effective by using dynamic visuals, text overlays, and engaging background music to convey the message.
Yes, explainer videos without voice-over can be effective by using dynamic visuals, text overlays, and engaging background music to convey the message.
How do I make an animated explainer video?
To make an animated explainer video, start with a clear script, storyboard your ideas, and use animation tools or hire professionals like We Stream to create a polished, engaging final product.
To make an animated explainer video, start with a clear script, storyboard your ideas, and use animation tools or hire professionals like We Stream to create a polished, engaging final product.
