small pr campaign for the tutor's website
Website video for the dancer.
While talented programmers are creating a website which works amazingly and which finds your audience, there has to be someone to fill the empty website with some sort of photos. Amazing photos, fabulous videos which actually convert the leads into clients. This is the thing We Stream does.
Our client is a professional dancer who started his own course for people of all ages and body shapes. His slogan is “as soon as you’re alive - you can dance”. So, knowing the idea of the brand and the agenda our client wants to share - we’ve come up with this concept.
Excellent, luxury video of people dancing.
Nice, smooth movements with clean videography would make it great. What else should we get? We have to get a location. What is the best colour to show that people are confident in what they do? Blue. Alright. We also need something to symbolise the freedom they achieve with clients' classes. How to shoot this freedom?
Amazing blue sky close to sunset. That’s what we need. We'd been inspired by the Burberry campaign and decided that the shooting was going to take place in Holland Park. But then we moved the location to Hyde Park.
We also need people from different age groups and different body shapes. This video would be amazing. The video shooting process for this particular client was pretty close to the music videos we'd done previously. Slow motion to show grace. Movements around the people, slight “fly mode”, but from the ground.
Amazing blue sky close to sunset. That’s what we need. We'd been inspired by the Burberry campaign and decided that the shooting was going to take place in Holland Park. But then we moved the location to Hyde Park.
We also need people from different age groups and different body shapes. This video would be amazing. The video shooting process for this particular client was pretty close to the music videos we'd done previously. Slow motion to show grace. Movements around the people, slight “fly mode”, but from the ground.
Pre-production planning
The pre-production phase was critical to the success of this project. We began with a comprehensive discussion with our client to understand his vision and goals for the video. This included brainstorming sessions to determine the best locations, color schemes, and overall aesthetic that would resonate with his brand's message of inclusivity and freedom in dance. We considered various elements such as the mood and tone of the video, the type of music that would complement the visuals, and the specific shots needed to highlight the grace and diversity of the dancers. We also planned the logistics of the shoot, including scheduling, equipment needs, and coordinating with the dancers to ensure everything ran smoothly. By aligning on these elements early, we ensured that every aspect of the shoot would support and enhance the core message, laying a solid foundation for the project’s success. This meticulous planning allowed us to anticipate any challenges and prepare solutions, ensuring a seamless and efficient production process.
The pre-production phase was critical to the success of this project. We began with a comprehensive discussion with our client to understand his vision and goals for the video. This included brainstorming sessions to determine the best locations, color schemes, and overall aesthetic that would resonate with his brand's message of inclusivity and freedom in dance. We considered various elements such as the mood and tone of the video, the type of music that would complement the visuals, and the specific shots needed to highlight the grace and diversity of the dancers. We also planned the logistics of the shoot, including scheduling, equipment needs, and coordinating with the dancers to ensure everything ran smoothly. By aligning on these elements early, we ensured that every aspect of the shoot would support and enhance the core message, laying a solid foundation for the project’s success. This meticulous planning allowed us to anticipate any challenges and prepare solutions, ensuring a seamless and efficient production process.
Choosing the perfect location
After considering several locations, we chose Hyde Park for its expansive and versatile scenery. The park provided a perfect backdrop with its lush greenery and open spaces, allowing us to capture the essence of freedom and movement. The choice of location was also inspired by the need to have a dynamic environment that complemented the dancers’ movements.
Selecting the right location for an outdoor shoot is crucial as it significantly impacts the visual appeal and coherence of the final video. Key considerations included:
After considering several locations, we chose Hyde Park for its expansive and versatile scenery. The park provided a perfect backdrop with its lush greenery and open spaces, allowing us to capture the essence of freedom and movement. The choice of location was also inspired by the need to have a dynamic environment that complemented the dancers’ movements.
Selecting the right location for an outdoor shoot is crucial as it significantly impacts the visual appeal and coherence of the final video. Key considerations included:
- Scenic beauty: Hyde Park's lush greenery and wide-open spaces provided an aesthetically pleasing backdrop, enhancing the visual appeal of the video.
- Lighting conditions: Natural light in the park allowed us to capture vibrant and dynamic shots, essential for showcasing the dancers’ fluid movements.
- Versatility: The diverse environments within Hyde Park offered various settings for different scenes, adding depth and variety to the video.
- Accessibility: Easy access to the park ensured smooth logistics, allowing the team and dancers to move freely and comfortably during the shoot.
- Atmosphere: The serene and spacious environment helped the dancers feel at ease, resulting in more natural and expressive performances.
Colour grading also played a big role in this project. Even though some of the shoots in the raw were more blueish because of the clouds, and some of them were sunny, we managed to do the proper colour grading job so everything looked like one solid video.
Now our client has a website with a great video in the header. He is extremely happy with the material and, as usual, the great video converts many more leads into clients!
Don’t forget to book our videography and photography team to have the best content for your website, social media, LinkedIn and other purposes!
Don’t forget to book our videography and photography team to have the best content for your website, social media, LinkedIn and other purposes!
Client feedback and revisions
After completing the initial edit, we presented the video to our client for feedback. He was impressed with the overall quality and the way the video captured the essence of his dance classes. However, he suggested a few minor adjustments to better align with his vision.
He wanted more emphasis on the diversity of dancers and requested additional close-up shots of their expressions to convey the joy and freedom of dancing. We made these revisions promptly, highlighting our commitment to client satisfaction and meticulous attention to detail. The final product perfectly encapsulated his message, and he expressed his gratitude for our collaborative approach and the professional outcome.
After completing the initial edit, we presented the video to our client for feedback. He was impressed with the overall quality and the way the video captured the essence of his dance classes. However, he suggested a few minor adjustments to better align with his vision.
He wanted more emphasis on the diversity of dancers and requested additional close-up shots of their expressions to convey the joy and freedom of dancing. We made these revisions promptly, highlighting our commitment to client satisfaction and meticulous attention to detail. The final product perfectly encapsulated his message, and he expressed his gratitude for our collaborative approach and the professional outcome.
Impact and results
Since the launch of the website with the new video, our client has seen a significant increase in engagement and inquiries. The video has proven to be a powerful tool in converting leads into clients, demonstrating the effectiveness of high-quality visual content in digital marketing.
Testimonials from new clients highlighted how the video inspired them to join the classes, underscoring its role in effectively communicating the brand's message and values.
Our client's satisfaction with the project was immense, as the video not only met but exceeded his expectations, helping him achieve his business goals and solidifying his brand presence online.
Since the launch of the website with the new video, our client has seen a significant increase in engagement and inquiries. The video has proven to be a powerful tool in converting leads into clients, demonstrating the effectiveness of high-quality visual content in digital marketing.
- In the weeks following the video's debut, web traffic surged by 40%, and the average time visitors spent on the site doubled, indicating heightened interest and engagement. The captivating visuals and compelling narrative resonated deeply with viewers, leading to a 30% increase in course sign-ups. Additionally, the video was widely shared on social media, further amplifying its reach and impact.
Testimonials from new clients highlighted how the video inspired them to join the classes, underscoring its role in effectively communicating the brand's message and values.
Our client's satisfaction with the project was immense, as the video not only met but exceeded his expectations, helping him achieve his business goals and solidifying his brand presence online.
July, 19 / 2022
