Explainer video services
What they are, why they work, and how to get them right. Make it make sense (and make it stick)
We’ve all seen those websites or pitch decks where nothing’s quite clear. The product might be brilliant, the service useful - but it’s wrapped in jargon, confusing diagrams, or blocks of text nobody wants to read. This is where explainer video services come in. They take that complexity and make it simple. More importantly, they make it watchable.
At We Stream, we’ve helped brands across tech, finance, beauty, and media turn their ideas into explainer videos that actually get watched. Not skimmed. Not skipped. Watched. And the difference it makes is huge - because when people understand what you do, they’re far more likely to care.
So let’s talk about what makes an explainer video actually work, why most of them fall flat, and how to get one that connects and converts.
At We Stream, we’ve helped brands across tech, finance, beauty, and media turn their ideas into explainer videos that actually get watched. Not skimmed. Not skipped. Watched. And the difference it makes is huge - because when people understand what you do, they’re far more likely to care.
So let’s talk about what makes an explainer video actually work, why most of them fall flat, and how to get one that connects and converts.
What is an explainer video?
It’s exactly what it sounds like: a video that explains your product, service, idea, or process in a short, clear, and engaging way.
But it’s not just about explaining. It’s about getting someone from “I don’t get it” to “That makes total sense” in under two minutes - ideally without boring them.
Explainer videos are often used for:
But it’s not just about explaining. It’s about getting someone from “I don’t get it” to “That makes total sense” in under two minutes - ideally without boring them.
Explainer videos are often used for:
- Websites (above the fold or on landing pages)
- Sales decks
- Product launches
- Internal onboarding
- App tutorials
- Investor presentations
- Email campaigns
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Why explainer videos work so well
- People retain 95% of a message when they watch it in a video, vs. just 10% when reading
- Videos increase conversion rates by up to 80% on landing pages
- They improve time-on-site and reduce bounce rate (good news for SEO)
1
“Let’s just make it pretty.”
They focus on animations, transitions, and visual fluff - without ever landing a clear message.
They focus on animations, transitions, and visual fluff - without ever landing a clear message.
2
“Let’s say everything.”
They throw in every feature, benefit, use case, and background story - turning a 60-second video into a lecture.
The sweet spot? Clear, structured messaging that meets solid visuals and tone. That’s where we come in.
They throw in every feature, benefit, use case, and background story - turning a 60-second video into a lecture.
The sweet spot? Clear, structured messaging that meets solid visuals and tone. That’s where we come in.
Our approach to explainer video services
We ask:
- Who is this video for?
- What’s the one thing they should understand after watching?
- Where will the video live?
- And how do you want them to feel?
From there, we handle everything:
- ScriptingWe don’t just transcribe what’s on your website. We write scripts built around structure, rhythm, and flow. Something your audience would actually want to watch.
- Voiceover (or not)Depending on your tone, we’ll help pick the right voice - neutral, energetic, calm, corporate, or quirky. Or we’ll film real people talking. It depends what fits the brand.
- FilmingWe’ll film interviews, product usage, office shots, or use animation where needed. Or combine both. Some of our favourite explainer videos have a hybrid feel - visual storytelling + a few tasteful graphic touches.
- Editing and deliveryWe’ll deliver different versions for your channels (YouTube, Instagram, LinkedIn, etc.). All optimised. All ready to go.
Real-world scenarios: explainers that actually worked
We’ve worked on explainer videos for fintech platforms, recruitment agencies, training providers, and SaaS startups - but due to confidentiality agreements, we can’t show those videos publicly.
Still, here’s what we can share:
Still, here’s what we can share:
- A global tech client needed to explain a multi-step platform to new users. Their challenge? Every product page was cluttered with text, and even their own team struggled to pitch the product clearly. We created a 90-second hybrid video (animation + live footage) that simplified their offer. It quickly became their most used sales tool and increased demo bookings by over 40% in the first quarter.
- An international consulting firm hired us to create internal explainer content for onboarding. We produced a video series explaining company values, expectations, and logistics for new hires. The videos replaced long PDF documents and helped reduce early attrition by improving first-week engagement.
- A consumer brand preparing for launch asked us to build hype and clarify product benefits through short, bold explainer reels optimised for Instagram and TikTok. We worked with them on scripting, filmed product demos with models, and delivered vertical edits for each platform. The launch campaign exceeded their expected engagement metrics in the first two weeks.
How much does an explainer video cost in London?
In London, explainer video pricing can range from £1,000 to £8,000+ depending on the complexity, number of shoot days, animation needs, and overall production scope. A one-minute talking head video with basic graphics might sit closer to £1,200, while a fully animated brand explainer with voiceover, scripting, and multiple revisions could land between £4,000 and £6,000. For larger campaigns or series-based content, most agencies quote on a per-project basis or offer volume-based pricing. At We Stream, we keep things clear, flexible, and practical - with no upselling or bloated budgets.
Explainer video packages at We Stream
One-off explainer - from £1,200
- Up to 90 seconds
- Filmed at one location in London
- Simple script guidance
- Captions and branded overlays
- One vertical cut for social
- Delivered in multiple formats
- 1 revision round
Trio pack (3 Explainers) - from £3,200
- 3 videos up to 90 seconds each
- Batch filming over 1-2 days
- Shared creative structure and style
- Includes scripting and voiceover support
- 3x vertical cutdowns for Reels/Shorts
- Delivered across 4-6 weeks
- 2 revision rounds per video
Series Pack (5+ Explainers) - from £6,000
- 5 videos (60-120 seconds each)
- Modular format (edit-friendly for future updates)
- Multi-day shoot or animation-based production
- Full scriptwriting and creative concept development
- Captioned and branded in your tone of voice
- Platform-optimised delivery
- 3 revision rounds per video
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What makes a good explainer video script?
- It starts strong - You’ve got 5 seconds to keep the viewer watching. The hook matters.
- It stays focused - One video = one message.
- It respects tone - A fintech explainer needs to be sharp and clean. A fashion explainer can be visual-first. Know the brand.
- It works without sound - For social media, captions and visual storytelling are essential.
So, do you need an explainer video?
Ask yourself:
- Are people often confused about what your product or service actually does?
- Are sales teams repeating the same pitch over and over again?
- Is your homepage missing that “aha moment”?
- Are you launching something new and need to grab attention fast?
Why work with We Stream?
We don’t offer cookie-cutter explainer video services. Every script is built from scratch. Every shoot is designed with your brand in mind. And we never forget the real purpose of the video - to connect, to clarify, and to convert.
We’ve done this across industries and budgets, scaling up or down depending on what’s needed. Whether you want a cinematic hybrid video or a tight 30-second animation for LinkedIn ads, we’ll figure out the best way to tell your story.
We’ve done this across industries and budgets, scaling up or down depending on what’s needed. Whether you want a cinematic hybrid video or a tight 30-second animation for LinkedIn ads, we’ll figure out the best way to tell your story.
Final thoughts
Explainer videos aren’t fluff. They’re often the first real chance someone gets to understand your brand - and decide if they trust you. Done right, they become your best sales tool. Done poorly, they get skipped like a banner ad in 2008.
At We Stream, we believe every great product or service deserves to be understood. That’s what we do. We make it make sense.
Need help with yours? Let’s make it happen.
At We Stream, we believe every great product or service deserves to be understood. That’s what we do. We make it make sense.
Need help with yours? Let’s make it happen.
FAQ
What’s the ideal length for an explainer video?
Most explainer videos work best at 60 to 90 seconds, long enough to cover key points without losing attention. For more complex topics, we may create shorter versions for social media alongside the full-length cut.
How do you choose between voice-over, on-screen text, or presenter-led formats?
It depends on the tone and where the video will live. Voice-overs are clean and professional, on-screen text works well for silent viewing (like social feeds), and presenter-led formats offer a human touch, ideal for building trust.
Do explainer videos need actors or just a voice-over?
Not necessarily. Many effective explainer videos use just voice-over with animation or product visuals. If your message benefits from a more personal or face-to-face feel, adding an actor or team member on camera can help.
How do you keep an explainer video visually interesting?
By mixing dynamic shots, clean motion graphics, close-ups, overlays, and pacing that follows the script. We avoid static visuals and always plan edits around viewer attention spans.
Where can I use my explainer video once it’s done?
You can use it on your website, LinkedIn, Instagram, email campaigns, investor decks, digital ads, or internal presentations. We can also help adapt the video to suit each channel.
Should the video be different for LinkedIn vs. my website?
Yes. On LinkedIn, shorter and subtitle-friendly versions work better. For your website, you can use a longer cut with full voice-over or more detailed breakdowns. We often provide both in one package.
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team@westream.uk
team@westream.uk