Scroll the average website and you’ll find a tidy logo, a few paragraphs of copy and, tucked somewhere below the fold, a pledge to “deliver excellence”. Scroll again and you’ll stumble on a page where a three-minute film greets you instead: a founder speaking in plain language, a glimpse of the product at work, a client nodding as they explain why they came back for a second order. Visitors stay. Pages per session lift. The brand feels less like a paragraph and more like a person. That is the quiet power of an introduction video - and in 2024 it has moved from optional extra to basic brand hygiene.
At
We Stream we noticed the shift when regular client
Luxoft asked for something beyond their usual show-reel. They wanted prospective partners to grasp who codes their platforms, what drives the teams and how the work shows up in daily life. We spent a single week filming coffee-line chats, code reviews and a late-evening “catch-up” that ran past midnight. The finished clip runs just under two minutes, yet it cut through procurement red tape faster than any white-paper. Later the same month,
Fast Growth Icons came knocking: could we shape an opener that would warm
three hundred founders in the room before the first keynote? We packed cranes, left them in the van, and shot handheld in corridors as guests compared notes. When the lights dimmed, their own faces appeared on screen - laughter, handshakes, a glint of nerves - and the applause arrived before the MC reached the mic.