Introduction videos
Introduction videos that present your brand, team, or product clearly to engage audiences and build trust
Scroll the average website and you’ll find a tidy logo, a few paragraphs of copy and, tucked somewhere below the fold, a pledge to “deliver excellence”. Scroll again and you’ll stumble on a page where a three-minute film greets you instead: a founder speaking in plain language, a glimpse of the product at work, a client nodding as they explain why they came back for a second order. Visitors stay. Pages per session lift. The brand feels less like a paragraph and more like a person. That is the quiet power of an introduction video - and in 2024 it has moved from optional extra to basic brand hygiene.
At We Stream we noticed the shift when regular client Luxoft asked for something beyond their usual show-reel. They wanted prospective partners to grasp who codes their platforms, what drives the teams and how the work shows up in daily life. We spent a single week filming coffee-line chats, code reviews and a late-evening “catch-up” that ran past midnight. The finished clip runs just under two minutes, yet it cut through procurement red tape faster than any white-paper. Later the same month, Fast Growth Icons came knocking: could we shape an opener that would warm three hundred founders in the room before the first keynote? We packed cranes, left them in the van, and shot handheld in corridors as guests compared notes. When the lights dimmed, their own faces appeared on screen - laughter, handshakes, a glint of nerves - and the applause arrived before the MC reached the mic.
At We Stream we noticed the shift when regular client Luxoft asked for something beyond their usual show-reel. They wanted prospective partners to grasp who codes their platforms, what drives the teams and how the work shows up in daily life. We spent a single week filming coffee-line chats, code reviews and a late-evening “catch-up” that ran past midnight. The finished clip runs just under two minutes, yet it cut through procurement red tape faster than any white-paper. Later the same month, Fast Growth Icons came knocking: could we shape an opener that would warm three hundred founders in the room before the first keynote? We packed cranes, left them in the van, and shot handheld in corridors as guests compared notes. When the lights dimmed, their own faces appeared on screen - laughter, handshakes, a glint of nerves - and the applause arrived before the MC reached the mic.
What an introduction video really does
A good intro film condenses “who we are, what we do, why it matters” into a single, watchable moment. That moment performs five critical tasks:
- It builds trust fast. Viewers pick up cues - tone of voice, environment, body language - that no paragraph can supply.
- It sharpens the message. Seventy-five seconds of script forces clarity in a way a six-page PDF never will.
- It nudges action. After adding a compact video above the fold, one SaaS client watched demo bookings climb by nearly half within a fortnight.
- It improves stay time. Search engines notice when people linger; rankings follow.
- It travels. The same master cut, trimmed for LinkedIn, nudges a prospect, loops silently at a conference booth, or sits in an email footnote and reminds investors of your face.
Making the minutes count - craft over clutter
A camera alone won’t save a muddled pitch. Before we unfold a tripod, we work through three questions:
Who is watching? A first-time visitor needs reassurance; an analyst studying your deck needs proof.
What single thought should they carry away? “One platform, all data”, “From concept to shipment in weeks”, or perhaps, “We write code that keeps trains on time”.
Where will they view? On a train with earphones, at a desk with speakers, or under event hall glare? Orientation, caption style and music choice follow these answers, not the other way round.
When we filmed an opener for Pelican Partners - a financial outfit that trades formality for personal service - we ditched voice-over entirely. Instead, candid exchanges between adviser and client ran under soft piano, subtitles did the heavy lifting, and the cast looked directly into lens only at the final frame. Engagement stats landed twenty-eight percent above the company’s previous campaign because, as the CMO later put it, “It felt as though viewers were overhearing the truth, not rehearsed lines.”
Who is watching? A first-time visitor needs reassurance; an analyst studying your deck needs proof.
What single thought should they carry away? “One platform, all data”, “From concept to shipment in weeks”, or perhaps, “We write code that keeps trains on time”.
Where will they view? On a train with earphones, at a desk with speakers, or under event hall glare? Orientation, caption style and music choice follow these answers, not the other way round.
When we filmed an opener for Pelican Partners - a financial outfit that trades formality for personal service - we ditched voice-over entirely. Instead, candid exchanges between adviser and client ran under soft piano, subtitles did the heavy lifting, and the cast looked directly into lens only at the final frame. Engagement stats landed twenty-eight percent above the company’s previous campaign because, as the CMO later put it, “It felt as though viewers were overhearing the truth, not rehearsed lines.”
The danger of “kitchen-sink” edits
Plenty of brands cram every accolade into two breathless minutes. Viewers retreat. The stronger route is to pick one arc per film. You can always shoot B-roll for later spin-offs: a vertical clip for Stories, a silent banner loop, a testimonial slice. We shot a concise intro for a Berlin tech summit then, with the very same rushes, cut a thirty-second sponsor shout-out for their socials and a ten-second GIF for email headers. One day’s filming, three assets, each tuned to its channel.
Where experience counts - real moments on real sets
Our team learned the value of unplanned texture during a shoot with Priyanka Chopra for a Max Factor launch. The schedule allowed six takes at a cosmetics mirror. On take three, a lighting stand slipped and the room fell quiet; Priyanka reset, laughed and said, “Real life, isn’t it?” We kept rolling. That single line opened the final edit. Comments flooded in: “Feels unfiltered”, “Love that it’s not staged.” Proof that authenticity is a lens choice, not a marketing slogan.
We applied the same lesson while filming a product intro on the floor of Dataset ICE London. Fifteen minutes before doors, janitorial staff wheeled past and a loudspeaker test blared overhead. Instead of stopping, we tracked the trolley, cut to a macro of polished chrome, and opened the video with that movement - a wink to the viewer that chaos sits behind every polished show.
We applied the same lesson while filming a product intro on the floor of Dataset ICE London. Fifteen minutes before doors, janitorial staff wheeled past and a loudspeaker test blared overhead. Instead of stopping, we tracked the trolley, cut to a macro of polished chrome, and opened the video with that movement - a wink to the viewer that chaos sits behind every polished show.
Two points often missed - audio and action
Viewers forgive a frame that pulses when the CEO gestures; they do not forgive muffled sound. We run dual mics even for solo pieces and always capture at least thirty seconds of clean ambience. On export, we balance loudness to streamed standards so mobile listeners aren’t forced to max volume. Second, call to action must feel natural. “Get in touch” is vague; “Book a fifteen-minute roadmap chat” works because it pictures the next step.
Folding the video into wider campaigns
Think of your intro film as the trunk of a tree. From it branch:
- a square teaser with no audio for the company LinkedIn header;
- a vertical, caption-led cut for Instagram Reels;
- a silent loop of the logo reveal for stand-alones in pitch decks;
- a trimmed down still for press kits, keeping visual continuity.
One shoot, four mediums, each reinforcing the other.
Two extra angles worth considering
1. Personal welcome videos for key hires
Big clients now request short clips to introduce new vice presidents or lead engineers. These sit in press releases or onboarding portals, giving partners and fresh staff a face and voice before the first Zoom call. Filmed with the same care as the core intro, they preserve brand tonality and cut the awkwardness of early meetings.
2. Automated email gate-openers
We are piloting thirty-second “thank-you for subscribing” videos that fire once a user completes a sign-up form. Early A/B runs show a lift in newsletter open-rates: people click subsequent mails when greeted by a human in the confirmation message rather than generic HTML copy.
Ready to roll?
A sharp introduction video doesn’t just welcome - it earns time, lifts trust and nudges the next click. In an online world crowded with static promises, moving proof wins. If you’re set to give prospects, investors or new hires that proof in under two minutes, we’re ready to help script, film and shape it - here in London or wherever your team sets up next. Drop us a note. Let’s make sure your first hello feels like the start of a conversation, not another corporate broadcast.
Big clients now request short clips to introduce new vice presidents or lead engineers. These sit in press releases or onboarding portals, giving partners and fresh staff a face and voice before the first Zoom call. Filmed with the same care as the core intro, they preserve brand tonality and cut the awkwardness of early meetings.
2. Automated email gate-openers
We are piloting thirty-second “thank-you for subscribing” videos that fire once a user completes a sign-up form. Early A/B runs show a lift in newsletter open-rates: people click subsequent mails when greeted by a human in the confirmation message rather than generic HTML copy.
Ready to roll?
A sharp introduction video doesn’t just welcome - it earns time, lifts trust and nudges the next click. In an online world crowded with static promises, moving proof wins. If you’re set to give prospects, investors or new hires that proof in under two minutes, we’re ready to help script, film and shape it - here in London or wherever your team sets up next. Drop us a note. Let’s make sure your first hello feels like the start of a conversation, not another corporate broadcast.
FAQ
What is an introduction video and why is it important?
An introduction video presents your brand, team, product, or service in a clear, engaging way. It’s often the first impression for potential clients, making it a powerful tool for building trust and explaining what you offer in seconds.
Why trust We Stream to produce your introduction video?
We combine high production quality with a personal approach, making sure your introduction video feels professional but never scripted or dull. We've worked with global names yet keep the focus on authentic storytelling for businesses of all sizes.
How does We Stream blend efficiency with authenticity in production?
We plan efficiently - knowing which shots matter most - but always leave space to capture genuine, unscripted moments. This balance keeps the process smooth without losing the human touch that makes your video relatable.
What makes your approach different from standard corporate videos?
We avoid generic, over-produced styles. Instead, we focus on natural conversations, clean visuals, and a tone that feels approachable, helping your audience connect with the real people behind the brand.
How does We Stream approach crafting the narrative for intro videos?
We start by defining your main message in one simple sentence, then build the video around it. Every visual, line of text, and edit supports that core idea, so your introduction is focused, clear, and memorable.
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team@westream.uk
team@westream.uk