If one were to believe, the company of refers to movies or sporting events. Well, we have done plenty of both! The rest encompass quite a few functions, such as
corporate conferences, award ceremonies, gallery openings, tech launches, panel talks, trade shows, fashion shows, and private dinners. All have in common the fact that they cannot have second takes. A speaker might decide to just wing it, a light might be moved to the contrary direction at the last moment, or the agenda might stretch or contract for no forewarned reason.
The work is reactive. Fast hands and even faster judgement matter. And so does the ability to spot the real story in the middle of the schedule.