Product videographer
Product videographer creating high-quality videos that showcase features, benefits, and visual appeal to drive sales and engagement
Great products don’t sell themselves. Not anymore. Whether you’re launching something new or trying to breathe life into an existing line, how you present the product matters just as much as what it does. A product videographer isn’t there to simply record your item on a table - they’re there to craft a story that stirs emotions, builds connections, and makes people want to take action.
At We Stream, we’ve filmed everything from luxury cosmetics to fintech software and premium fashion pieces. From fast-turnaround content for social media to high-end commercials, we've learned this: showing a product isn't enough. You’ve got to show why it matters.
Here’s how professional product videography works, what separates it from generic content, and why getting it right can change the game for your sales and marketing efforts.
At We Stream, we’ve filmed everything from luxury cosmetics to fintech software and premium fashion pieces. From fast-turnaround content for social media to high-end commercials, we've learned this: showing a product isn't enough. You’ve got to show why it matters.
Here’s how professional product videography works, what separates it from generic content, and why getting it right can change the game for your sales and marketing efforts.
What does a product videographer actually do?
A product videographer’s role goes far beyond simply recording your product. The key goal is to make viewers not just see, but feel the value your product brings. That emotional connection is what leads to action.
Depending on the project, that might mean:
Depending on the project, that might mean:
- Studio lighting and motion shots
- Models interacting with the product
- Creative transitions or effects
- Real-world usage footage
- ASMR-style close-ups and sound design
- Platform-optimised edits for TikTok, Instagram, YouTube, or paid ads
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Why product videos work
It’s no secret that video content has the power to drive conversions. Here are some stats to consider:
- 85% of people say they’re more likely to buy a product after watching a video about it.
- Landing pages with product videos can increase conversion by 80%.
- Products with video content get 37% more clicks in search results.
What it’s like to work with We Stream on a product video
At We Stream, we take a thoughtful and thorough approach to product videography. We don’t just arrive with a camera - we arrive with questions and a clear strategy.
Before shooting, we ask:
- What do you want this video to do for your brand?
- Where will it be used?
- Who’s your target audience, and how do they feel before and after seeing your product?
Once we know the answers, we:
- Create a creative concept: Tailored to your brand and objectives.
- Set up lighting, gear, and crew: With careful attention to the smallest details.
- Film efficiently: We love to work quickly without cutting corners.
- Edit for multiple platforms: Delivering your video in various formats - whether it’s vertical for social media or horizontal for a commercial.
- Deliver ready-to-use content: Every video we create is ready to shine across all platforms.
We’ve helped both big-name brands and smaller businesses transform their product storytelling. Whether clients are starting from scratch or looking to elevate their DIY attempts, we adapt to what their product needs.
Is it worth hiring a product videographer?
If your product is something people can touch, wear, use, hear, see - or just imagine - you need more than static content to sell it.
A professional product videographer can:
A professional product videographer can:
- Increase conversions: Video can enhance your product page and drive higher engagement.
- Improve ad performance: The right video can significantly impact your ad's effectiveness.
- Make your brand look consistent and credible: Quality video makes your brand look polished and professional.
- Save you time repurposing content: One shoot can yield multiple versions of the video, saving you time.
- Help you avoid the “just another product” trap: With a standout product video, you won’t blend in with the competition.
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Why storytelling matters in product videography
The art of product videography rests majorly on storytelling; the sales pitch with fast moving camera shots is simply not enough. If it's going to be an effective product video, it has to communicate a connection of the product features to the consumer's personal perception-their pain points, desires, and aspirations. Narration, followed by reactions arising out of the visual stimulus-viewing the product being demonstrated will hardly create any such responses. This style of storytelling provides an edge for a brand to be remembered, shared, and sold. Like the big-budget campaigns for Max Factor with Priyanka Chopra and the software demos of Luxoft, there is just more resonance when a product is pitched via a good story.
How product videography drives SEO success
SEO covers relevance and engagement, while product videos help enhance both. Properly optimized video content increases the duration a visitor spends on your website, decreases bounce rates, and causes social sharing: all contributing factors to Rashtriya Swayamsevak Sangh (RSS) rankings. We not only made engaging videos for Rishi Sunak's campaign and the Lord Mayor Show 2022 but also ensured that all content was optimized with keywords, descriptions, and metadata to improve organic search visibility. With proper planning, a targeted product video can go a long way in placing you higher up on the search results.
The art of product videography rests majorly on storytelling; the sales pitch with fast moving camera shots is simply not enough. If it's going to be an effective product video, it has to communicate a connection of the product features to the consumer's personal perception-their pain points, desires, and aspirations. Narration, followed by reactions arising out of the visual stimulus-viewing the product being demonstrated will hardly create any such responses. This style of storytelling provides an edge for a brand to be remembered, shared, and sold. Like the big-budget campaigns for Max Factor with Priyanka Chopra and the software demos of Luxoft, there is just more resonance when a product is pitched via a good story.
How product videography drives SEO success
SEO covers relevance and engagement, while product videos help enhance both. Properly optimized video content increases the duration a visitor spends on your website, decreases bounce rates, and causes social sharing: all contributing factors to Rashtriya Swayamsevak Sangh (RSS) rankings. We not only made engaging videos for Rishi Sunak's campaign and the Lord Mayor Show 2022 but also ensured that all content was optimized with keywords, descriptions, and metadata to improve organic search visibility. With proper planning, a targeted product video can go a long way in placing you higher up on the search results.
Final thoughts
You can’t afford to blend in. Whether you're launching a new product, refining your ecommerce site, or simply building a stronger presence on Instagram, a well-produced product video gives you a major edge.
At We Stream, we’re obsessed with telling stories that move people. If you want a product video that actually works - something clear, beautiful, and made to convert - we’re ready when you are.
Let’s talk about how your product can go from good… to wanted.
At We Stream, we’re obsessed with telling stories that move people. If you want a product video that actually works - something clear, beautiful, and made to convert - we’re ready when you are.
Let’s talk about how your product can go from good… to wanted.
FAQ
How quickly can We Stream turn around a product video?
We offer fast-turnaround options, with basic edits delivered within 2–5 days depending on complexity. For urgent campaigns or launches, we can speed this up even further with advance planning.
Do you work with brands at different stages—startups or global names?
Yes. We've worked with major names like Heineken, Tommy Hilfiger, and Kris Jenner’s team, as well as startups launching their first product. We scale the crew and production style to fit your needs.
Are you based in London or available for travel?
We’re based in London but regularly travel for shoots across the UK and abroad. Whether it’s a studio setup or on-location product demo, we’ll bring the right team wherever you need us.
What kind of shots and techniques are used in product videos?
We use macro shots, slow-motion, overhead setups, handheld texture captures, lifestyle integrations, and clean backdrops—whatever best tells the story of your product and its use.
Do you need models or voice-over in every product video?
Not always. Some videos rely purely on visual storytelling, music, and on-screen text. Models or voice-over can be included if needed, but we can help you decide what fits your product and platform best.
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team@westream.uk
team@westream.uk