The 5 types of brand videos every business needs. We Stream London
Five types of brand videos driving growth - from founder stories to BTS and event highlights. London’s We Stream creates video content that works.
There’s more video content online than ever. Every brand is filming, posting, and trying to keep up with platforms that change faster than most teams can edit a reel.
That’s why we don’t just shoot what looks good. We recommend what will work. The formats below aren’t just popular, they’re proven. They build trust, move people, and keep your brand top of mind long after the first scroll.
Here are five types of brand videos we advise our clients to invest in right now - because they don’t just look great, they deliver real business impact.
- So how do you stand out?
- You stop guessing - and start creating the videos that actually grow your business.
That’s why we don’t just shoot what looks good. We recommend what will work. The formats below aren’t just popular, they’re proven. They build trust, move people, and keep your brand top of mind long after the first scroll.
Here are five types of brand videos we advise our clients to invest in right now - because they don’t just look great, they deliver real business impact.
Behind-the-scenes content (Yes, even if you’re not in fashion)
BTS content isn’t just for fashion brands.
We’ve shot behind-the-scenes footage for finance, tech, health, and luxury clients - because people love seeing how things are made and who’s behind the brand.
The trick is to keep it simple. One camera, short clips, light grading - and keep it moving. The best ones feel like a friend pulled out their phone and caught the moment.
At the Chelsea FC x Parimatch campaign, our BTS crew was already editing on-site. Content hit Instagram before the shoot wrapped. That speed matters - no one wants to see behind the scenes of something that launched two weeks ago.
If you want people to trust your brand, show them what it actually feels like to work with you.
BTS content isn’t just for fashion brands.
We’ve shot behind-the-scenes footage for finance, tech, health, and luxury clients - because people love seeing how things are made and who’s behind the brand.
The trick is to keep it simple. One camera, short clips, light grading - and keep it moving. The best ones feel like a friend pulled out their phone and caught the moment.
At the Chelsea FC x Parimatch campaign, our BTS crew was already editing on-site. Content hit Instagram before the shoot wrapped. That speed matters - no one wants to see behind the scenes of something that launched two weeks ago.
If you want people to trust your brand, show them what it actually feels like to work with you.
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Product cutdowns (Short, sharp, and scroll-friendly)
You don’t need a 90-second explainer to showcase a product. Not anymore.
Some of the most effective brand content we’ve made is under 15 seconds. One camera, product in action, smart editing, and a caption. Done.
We’ve created these for everything from skincare to finance tools - and the rules don’t change: get to the point, show what it does, make it natural in the feed.
For Max Factor, we shot backstage-style reels that felt casual but clean. Light, believable, and real. It made people feel like they were already using the product.
And yes, vertical wins. Always shoot vertical for TikTok, Reels, and Stories.
Some of the most effective brand content we’ve made is under 15 seconds. One camera, product in action, smart editing, and a caption. Done.
We’ve created these for everything from skincare to finance tools - and the rules don’t change: get to the point, show what it does, make it natural in the feed.
For Max Factor, we shot backstage-style reels that felt casual but clean. Light, believable, and real. It made people feel like they were already using the product.
And yes, vertical wins. Always shoot vertical for TikTok, Reels, and Stories.
Highlight videos (For events, launches, or moments worth repeating)
Most events fade the second they’re over. But a highlight video keeps them alive.
We’ve produced highlight reels for everything from leadership summits to celebrity campaigns. The key is knowing what to film and who the final video is really for.
A highlight video isn’t just a recap. It’s a tool. It works in sales decks, newsletters, sponsor pitches, and LinkedIn campaigns.
We’ve produced highlight reels for everything from leadership summits to celebrity campaigns. The key is knowing what to film and who the final video is really for.
A highlight video isn’t just a recap. It’s a tool. It works in sales decks, newsletters, sponsor pitches, and LinkedIn campaigns.
- At Trafalgar Square, for example, we covered an event with Usyk, Richard Branson, and Jack Gleeson. Two videographers, one photographer, last-minute crew sourcing, and delivery within 24 hours. Photos were sent to press in 20 minutes. Video content hit the client’s channels the same day. That speed - plus the right focus - is why the story landed in every major Ukrainian media outlet.
Client testimonials (That feel like conversations)
No one trusts your About page as much as they trust someone else saying, “We had a great time working with them.”
But generic testimonials don’t land. A strong one should feel natural - like someone telling a colleague over coffee why they’d recommend you.
Real faces. Real stories. That’s what builds credibility.
But generic testimonials don’t land. A strong one should feel natural - like someone telling a colleague over coffee why they’d recommend you.
- We usually film these on location, with soft lighting and minimal branding. We ask questions that get to the “why” behind the relationship.
Real faces. Real stories. That’s what builds credibility.
The founder video (That doesn’t feel scripted)
No one It doesn’t need to be perfect. It just needs to be honest.
We’ve filmed dozens of these - sometimes handheld, sometimes with a prompter, but always personal. The best founder videos are the ones where the viewer feels like they’re sitting across from you, hearing your story, your take on something, or watching how you run things behind the scenes.
For London-based brands, this type of video often becomes the most-shared content. Because people buy from people. Especially now.
Recent example: we helped a founder film a short day-in-the-life diary that felt raw and funny, not polished or rehearsed. It drove more profile visits in 24 hours than their last three ad campaigns.
Pro tip: Film it vertically. Add captions. Don’t overthink the lighting - focus on what the viewer should feel.
No one It doesn’t need to be perfect. It just needs to be honest.
We’ve filmed dozens of these - sometimes handheld, sometimes with a prompter, but always personal. The best founder videos are the ones where the viewer feels like they’re sitting across from you, hearing your story, your take on something, or watching how you run things behind the scenes.
For London-based brands, this type of video often becomes the most-shared content. Because people buy from people. Especially now.
Recent example: we helped a founder film a short day-in-the-life diary that felt raw and funny, not polished or rehearsed. It drove more profile visits in 24 hours than their last three ad campaigns.
Pro tip: Film it vertically. Add captions. Don’t overthink the lighting - focus on what the viewer should feel.
You don’t need all 5 - just the right one
Not every brand needs every type of video. What matters is choosing the one that fits your goals right now.
That’s what we help clients figure out. We don’t just film - we think like marketers. We ask about your campaign, your target viewer, your goals. And we plan filming around that.
It’s not about pretty visuals. It’s about what actually works.
That’s what we help clients figure out. We don’t just film - we think like marketers. We ask about your campaign, your target viewer, your goals. And we plan filming around that.
It’s not about pretty visuals. It’s about what actually works.
Final word
Final word
We’re We Stream. Based in London, we’ve filmed for global brands and early-stage founders - and we bring the same focus to both.
Our videos have been used in campaigns, internal launches, media placements, and sponsor pitches. But more importantly, we help shape the video strategy so you don’t just get footage - you get content that drives results.
Let’s figure out which one of these five formats will move the needle for your brand this month.
Our videos have been used in campaigns, internal launches, media placements, and sponsor pitches. But more importantly, we help shape the video strategy so you don’t just get footage - you get content that drives results.
Let’s figure out which one of these five formats will move the needle for your brand this month.
FAQ
What type of video is best for brand awareness?
Behind-the-scenes content and short product cutdowns often perform best for visibility. They’re fast to watch, feel authentic, and work well on social platforms.
Do I need a professional videographer for social media videos?
Yes, if you want consistent quality. Casual clips can work, but professional videography makes sure your brand looks credible across campaigns, ads, and press.
How long should a brand video be?
For social media, 10–30 seconds is ideal. For testimonials or founder videos, 1–2 minutes works well. Event highlights often land between 60–90 seconds.
What’s the difference between a highlight video and a recap video?
A recap is a chronological record of the event. A highlight video is crafted with purpose - edited for emotion, used for marketing, and designed to be repurposed across multiple platforms.
How much does branded video content cost in London?
Costs vary depending on format, crew size, and turnaround. A simple cutdown can start under £1,000, while a full campaign with multi-camera crews and fast turnaround may range from £3,000 to £10,000+
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team@westream.uk