MOST READ
-
SOCIAL MEDIA CONTENT
Behind the scenes of viral campaigns: social media content creators share their success secrets
-
LONDON VIDEO PRODUCTION
London video production agencies see surge in demand for high-quality content
-
LONDON PHOTOGRAPHER
London’s photography scene booms as photographers push boundaries of creativity
-
MARKETING VIDEOGRAPHER
London brands discover the power of video: marketing videographers revolutionise business strategies
-
EVENT VIDEOGRAPHY
UK event videographers capture unforgettable moments at high-profile events
Shaping a brand’s identity often involves more than just logos and product lines. Communicating values, atmosphere, and ambitions calls for a medium that captures moments in a way text alone never can. A videography service steps into that role: it blends technical skill, artistry, and human perception to deliver films that feel immediate and personal. When approached thoughtfully, these projects have the ability to form lasting impressions.
This piece explores how professional videography supports brand growth, what the production process involves, and the key ingredients that elevate a final cut from average to genuinely compelling. Along the way, we’ll share insights from our own time behind the camera, plus some industry data to back up why investing in video remains a worthwhile move for organisations both large and small.
Why videography?
People respond strongly to visuals, especially when movement and sound join forces. It’s not only about presenting factual data; it’s about creating a sense of being right there. Statistics compiled by Wyzowl show that 84% of consumers have been swayed to make a purchase after watching a video. It’s an impressive figure, revealing that well-executed clips can influence decision-making more effectively than paragraphs of text.
Beyond shopping, viewers also recall material presented on film for longer. According to another survey, participants remembered around 95% of the main message when watching a video, compared to just 10% when reading it. These kinds of results speak to the power of motion and sound in reinforcing brand images and stories.
Tapping into emotions and authenticity
During our filming for one well-known beauty label, we included quick insights from staff sharing small behind-the-scenes mishaps. Instead of undermining the brand’s prestige, these stories humanised it, showing a relatable side that made watchers smile. The outcome was a piece that balanced the glamour with a dash of spontaneity. Comments afterwards indicated that people were more inclined to trust a brand that shows its unfiltered side.
During our filming for one well-known beauty label, we included quick insights from staff sharing small behind-the-scenes mishaps. Instead of undermining the brand’s prestige, these stories humanised it, showing a relatable side that made watchers smile. The outcome was a piece that balanced the glamour with a dash of spontaneity. Comments afterwards indicated that people were more inclined to trust a brand that shows its unfiltered side.
On-set atmosphere: Technical and personal
Once filming starts, balancing technical precision and human connection is crucial. Lighting can transform an ordinary scene into something cinematic, and clean audio elevates the sense of being in the room. However, the real magic often lies in how comfortable subjects feel in front of the lens. When people appear stiff or overly rehearsed, the result can look artificial.
This challenge cropped up during a recording session for a global IT conference. Speakers, used to addressing crowds, suddenly became self-conscious facing a camera lens in a small studio. We found that casual conversation before recording, plus gentle guidance on posture and tone, significantly relaxed them. By the time filming wrapped, every speaker had delivered a confident, authentic piece to camera.
Editing and post-production
No matter how carefully a shoot goes, the raw footage alone doesn’t complete the story. Editors comb through hours of recordings, choosing only the strongest segments. They match colour across different shots, synchronise sound, and arrange scenes to develop a smooth arc. Music plays a critical role, too - subtle background tones can set the mood, while a quiet pause can give emotional statements more weight.
In certain cases, motion graphics or subtitles are added. This helps deliver key points more clearly, especially for viewers watching on mobile devices with the sound muted. The post-production phase can last days or weeks depending on complexity. It’s the stage at which the material transforms into a cohesive narrative that serves the brand’s purpose.
Integrating branding without overdoing it
One pitfall is saturating the piece with logos, slogans, or marketing phrases to the point it becomes off-putting. Instead, a videography service that understands brand values will weave in the brand identity in more subtle yet effective ways. These might include certain colour palettes, a consistent font style for on-screen text, or a recurring musical motif.
For instance, while working with a dance academy, we maintained a recurring theme of fluid movement in transitions and graphics. Their brand had already embraced that sense of grace, so weaving it into the visuals felt natural. The final film had a unifying design thread running from start to finish, reflecting the client’s identity without hitting viewers over the head with brand messaging.
Data-driven confidence
There’s a common misperception that hiring a videography service is an unnecessary expense - some sort of extravagance reserved for big corporations. Actually, many small and midsize enterprises see strong returns from well-planned video content. A HubSpot report suggests that 83% of marketers say video gives good return on investment. This upward trend shows no sign of slowing; online audiences continue to be drawn toward moving images over static text or photos.
Moreover, insights gleaned from analytics can inform future projects. Metrics such as average watch time, viewer drop-off points, and click-through rates on calls to action paint a picture of what resonates most. Adjusting the direction in line with these patterns leads to continuous improvement across subsequent videos.
Applications across platforms
A professionally finished video rarely stands alone. Uploading to YouTube or Vimeo is only one piece of the puzzle. Short versions can populate Instagram feeds or LinkedIn updates. Additional variants with vertical framing might capture TikTok’s casual vibe. Meanwhile, your website could feature a longer edit that highlights in-depth aspects of your brand or service. Each format speaks to a slightly different audience, but they all revolve around the same core footage.
In one instance, we created a three-minute promotional film for a coffee shop seeking to attract new customers. Small cuts of the same footage formed 15-second teasers on Instagram Stories, and a condensed clip was pinned on Twitter with an enticing snippet of latte art. By covering multiple platforms, the campaign reached a broader selection of local viewers. The coffee shop later shared how foot traffic noticeably increased during the promotional run.
Behind the scenes: Personal stories that resonate
Brands that treat film crews as collaborators rather than distant vendors often reap more benefits. Openness about brand aspirations, anecdotes from the team, or even the occasional mishap can result in stronger connections on camera. That spirit of trust encourages a videography service to capture real moments. Genuine reactions can’t always be scripted, and those unscripted occasions often stand out in the final piece.
On a shoot for an event headlined by a celebrity chef, for example, our crew arrived early to catch glimpses of the chef prepping ingredients in the kitchen. The unplanned banter between the chef and their team ended up forming a segment that viewers found delightful. Those extra frames spoke to the warmth and camaraderie behind the scenes, much more than a polished advert could.
Looking ahead: Trends in videography
As brand demands grow, videography evolves, too. Drone shots, 360-degree filming, and quick-fire vertical reels have joined the typical roster of cinematic approaches. This diversity provides fresh ways to appeal to audiences. Some endeavours might feature influencer collaborations or incorporate user-generated content from everyday customers. While these methods vary in approach, they each underline the same idea: moving pictures have a special power to connect and persuade.
- Live streaming has also caught on, enabling immediate conversations with watchers. Meanwhile, immersive VR films are inching closer to the mainstream, presenting new chances to highlight products or environments in more imaginative formats. Despite these developments, the underlying principle remains consistent - make it watchable, genuine, and beneficial to the audience.
Final thoughts: Hiring a professional videography service
It’s easy to grab a phone and film something quick for social media, but a polished and meaningful result often requires help from experienced creators. A knowledgeable videography service helps shape narratives, advises on the best creative angle, and sees the project through from storyboards to finishing touches. When performed well, the end product can strengthen brand loyalty, boost recognition, and even drive sales.
At We Stream, our approach to videography emphasises sincere storytelling. We align each project with your identity, capturing details that show who you are, not just what you do. Our mantra is that every filming day is an opportunity to highlight the passion behind your brand. When your team and ours work collaboratively, it’s possible to reveal unique angles and leave watchers feeling that spark of connection long after the video ends.
FAQ
What are the benefits of event videography?
Event videography captures key moments, provides lasting promotional content, and increases engagement for future marketing. It helps businesses document important events, share highlights on social media, and repurpose footage for various campaigns.
What is the best type of video for business marketing?
The best video type depends on the goal - brand storytelling videos build trust, testimonial videos showcase credibility, product demos highlight key features, and social media clips boost engagement. A mix of formats often works best.
What’s the best way to prepare for a corporate video shoot?
Define your objectives, prepare a clear script or key talking points, ensure all locations are ready, and schedule enough time for filming. Brief all participants beforehand so they feel comfortable on camera.
Can we film multiple videos in one session?
Yes, many businesses maximise production time by filming multiple videos in one shoot. This could include interviews, behind-the-scenes content, and variations for different platforms, helping to reduce costs and maintain consistency.
What are the latest trends in corporate videography?
Trends include short-form videos for social media, cinematic-style corporate films, interactive video content, behind-the-scenes storytelling, and AI-driven video editing. Authentic and engaging content is performing best across platforms.
Event videography captures key moments, provides lasting promotional content, and increases engagement for future marketing. It helps businesses document important events, share highlights on social media, and repurpose footage for various campaigns.
What is the best type of video for business marketing?
The best video type depends on the goal - brand storytelling videos build trust, testimonial videos showcase credibility, product demos highlight key features, and social media clips boost engagement. A mix of formats often works best.
What’s the best way to prepare for a corporate video shoot?
Define your objectives, prepare a clear script or key talking points, ensure all locations are ready, and schedule enough time for filming. Brief all participants beforehand so they feel comfortable on camera.
Can we film multiple videos in one session?
Yes, many businesses maximise production time by filming multiple videos in one shoot. This could include interviews, behind-the-scenes content, and variations for different platforms, helping to reduce costs and maintain consistency.
What are the latest trends in corporate videography?
Trends include short-form videos for social media, cinematic-style corporate films, interactive video content, behind-the-scenes storytelling, and AI-driven video editing. Authentic and engaging content is performing best across platforms.
