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Why promotional videography matters
In London’s competitive market, standing out can feel challenging. Promotional videography offers a compelling method for businesses to highlight their strengths and distinguish themselves from others. We Stream uses top-tier video production expertise to develop content that not only attracts attention but also motivates viewers to connect with a brand.
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How promotional videos can benefit your brand
Promotional videos go beyond basic marketing materials. They help you build clear messages about your products or services, making them easier to grasp. In a city like London - where audiences are presented with many options - a memorable video can be an effective tool for:
- Boosting brand profile
- Presenting information clearly
- Creating emotional links
Connecting with wider audiences
Videos are the most easily distributed across social media, websites, and email campaigns to help stretch your audience. Bright pictures and clear audio easily put images in customers' minds that lead to higher web traffic. Demonstrations, behind-the-scenes videos, or short testimonials show exactly what sets your brand apart.
Recent figures from Wyzowl suggest that 86% of businesses use video as a marketing tool. This popularity reflects a broader shift in how brands share ideas, given that a well-constructed video can communicate messages faster than text-heavy content. Promotional videography has become a valuable addition to many marketing strategies, particularly in a busy setting such as London.
Past filming work for high-profile personalities like Kris Jenner and Paul Pogba demonstrates the impact that well-produced clips can have on brand image. Celebrities often prefer video content that captures authenticity and emotion—features that resonate with viewers more strongly than static photos. Incorporating subtle details, like an unscripted reaction or a playful exchange, can distinguish one promotional piece from another.
Why We Stream?
At We Stream, our focus is on producing well-crafted promotional videos that help brands communicate in a clear, relevant, and visually appealing way. Our professionals pay close attention to technique and storytelling, making certain your key ideas are delivered convincingly. Using advanced equipment and inventive approaches, we aim to create finished pieces that look polished and produce real results.
Partner with We Stream
Working with We Stream for promotional videography in London can raise your visibility, encourage closer ties with customers, and cultivate lasting loyalty. Speak to us today about launching a new video project and see how our services can support your broader communication plans.
Masters of promotional videography
Content designed for your business
At We Stream, we appreciate the distinctive features each brand brings. By consulting with you throughout each step, performing thorough market research, and drafting precise storyboards, we keep your company’s goals front and centre. Whether you need to launch a new product, promote services, or focus on a fresh audience segment, we craft material that aligns with your company’s objectives.
Technical highlights
Our team combines high-resolution cameras, aerial drone captures, stabilisation technology, and detailed sound recording. By staying updated on new methods, We Stream is ready to handle complex shoots and produce video that is both visually powerful and expertly finished.
Planning content delivery
Effective distribution is just as important as strong filming. We Stream formulates plans for each client, adapting your video for social media sites like Instagram, Facebook, and TikTok, refining discoverability on YouTube, and implementing relevant search-friendly tactics. We also arrange for the best way to place the video on your official website, helping it generate targeted views.
WANT TO DISCUSS A PROJECT? GET IN TOUCH!
Our range of services
Pre-production
We develop concepts, map out storyboards, and arrange logistical details, laying the groundwork for a positive filming session.
Production
Our on-location filming uses reliable equipment and a skilled team to record content at an excellent standard.
Post-Production
Editing, colour correction, and sound design come together in this stage, presenting a polished final product that’s ready for public release.
We develop concepts, map out storyboards, and arrange logistical details, laying the groundwork for a positive filming session.
Production
Our on-location filming uses reliable equipment and a skilled team to record content at an excellent standard.
Post-Production
Editing, colour correction, and sound design come together in this stage, presenting a polished final product that’s ready for public release.
We Stream’s dedication to excellence
When you choose We Stream, you’re working with a team that values both high standards and creativity. From smaller tasks to larger initiatives, we handle every assignment with care and strategic thinking, aiming to strengthen your brand’s visibility and outreach.
We Stream provides a broad range of services that cover every stage of video production, from original concept to finished product. Our solutions are shaped around your particular needs, guaranteeing the final creation is both informative and consistent with your core message. We bring ideas to life so that they echo with viewers and remain memorable well after the video ends.
We also stay informed about technical progress in the industry, applying new filming techniques wherever possible - such as drone cinematography or improved sound design - to maintain content quality. Alongside this, our planning for video distribution ensures your material is presented to the right audience. By reviewing market patterns and viewer engagement, we position your videos across different outlets for maximum exposure, resulting in stronger returns and a more efficient marketing effort.
We Stream provides a broad range of services that cover every stage of video production, from original concept to finished product. Our solutions are shaped around your particular needs, guaranteeing the final creation is both informative and consistent with your core message. We bring ideas to life so that they echo with viewers and remain memorable well after the video ends.
We also stay informed about technical progress in the industry, applying new filming techniques wherever possible - such as drone cinematography or improved sound design - to maintain content quality. Alongside this, our planning for video distribution ensures your material is presented to the right audience. By reviewing market patterns and viewer engagement, we position your videos across different outlets for maximum exposure, resulting in stronger returns and a more efficient marketing effort.
FAQ
How much does a promotional video cost in London?
Prices can vary widely, depending on the complexity of the project, the number of filming days, and the level of post-production required. Some basic projects might start around £1,000, while more in-depth shoots with advanced equipment or longer editing times can cost significantly more. It’s helpful to discuss your budget and objectives early, so you can tailor the scope of the work to meet your needs.
How to choose the right videographer for a brand video?
Look closely at each videographer’s portfolio to see if their style suits your aims. Previous work that aligns with your brand’s tone can be a strong sign of compatibility. Reviews or references from past clients can also reveal how they handle communication, deadlines, and collaboration. A brief meeting or call is usually the best way to gauge whether they can bring your vision to life.
What are the different types of promotional videos?
Popular categories include product demos, brand storytelling, client testimonials, event recaps, and social media shorts. Some videos emphasise narrative, whereas others are more direct, focusing on product functions or key selling points. Selecting the right style depends on your target audience and the message you wish to convey.
What should I ask before hiring a videographer?
Key points to clarify include their experience with similar projects, approach to production and editing, and how they handle revisions or additional requests. You may also want to discuss timelines, final deliverables, and any support needed for tasks like location booking or scriptwriting. Making sure both sides understand expectations from the start can save time later on.
What’s the difference between cinematic and commercial-style videos?
Cinematic videos often centre on visually appealing sequences and an emotional story, using techniques inspired by film productions. These might include dramatic angles, stylised lighting, or carefully orchestrated shots. Commercial-style videos tend to focus on direct communication of product or brand features, usually emphasising clear messaging and straightforward visuals to reach a broad audience.
Prices can vary widely, depending on the complexity of the project, the number of filming days, and the level of post-production required. Some basic projects might start around £1,000, while more in-depth shoots with advanced equipment or longer editing times can cost significantly more. It’s helpful to discuss your budget and objectives early, so you can tailor the scope of the work to meet your needs.
How to choose the right videographer for a brand video?
Look closely at each videographer’s portfolio to see if their style suits your aims. Previous work that aligns with your brand’s tone can be a strong sign of compatibility. Reviews or references from past clients can also reveal how they handle communication, deadlines, and collaboration. A brief meeting or call is usually the best way to gauge whether they can bring your vision to life.
What are the different types of promotional videos?
Popular categories include product demos, brand storytelling, client testimonials, event recaps, and social media shorts. Some videos emphasise narrative, whereas others are more direct, focusing on product functions or key selling points. Selecting the right style depends on your target audience and the message you wish to convey.
What should I ask before hiring a videographer?
Key points to clarify include their experience with similar projects, approach to production and editing, and how they handle revisions or additional requests. You may also want to discuss timelines, final deliverables, and any support needed for tasks like location booking or scriptwriting. Making sure both sides understand expectations from the start can save time later on.
What’s the difference between cinematic and commercial-style videos?
Cinematic videos often centre on visually appealing sequences and an emotional story, using techniques inspired by film productions. These might include dramatic angles, stylised lighting, or carefully orchestrated shots. Commercial-style videos tend to focus on direct communication of product or brand features, usually emphasising clear messaging and straightforward visuals to reach a broad audience.
