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Have you ever paused mid-scroll because a business’s short film captured your attention in mere seconds? These days, that’s exactly what corporate videography can do for a brand - transform curiosity into genuine interest. At We Stream, we see this as far more than a business transaction. For us, it’s an art form grounded in authentic storytelling. We’re here to explore how thoughtful corporate videography can bring out the human side of your company, strengthen your relationship with audiences, and inspire real results.
Why corporate videography matters in the digital space
Gone are the days when lengthy brochures or static adverts commanded the spotlight. Most individuals now rely on quick online material, and recent industry data backs this up: a 2023 survey noted that nearly 80% of people feel more confident about a purchase decision when they’ve watched a concise, brand-aligned video.
Our team understands this shift. We’ve experienced how a well-planned video featuring genuine voices can convey what a string of text might not: a sense of warmth, dedication, and creativity. When done right, your organisation’s personality becomes a focal point, inviting your audience to see who you truly are behind the logos and taglines.
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Our philosophy: Adding a personal touch
At We Stream, we’ve met countless businesses that initially thought corporate videography was solely about crisp visuals. While technical quality is important, we believe heartfelt storytelling forms the real difference. One of our favourite success stories involves a small engineering firm that wanted to share the background of their eco-friendly building materials. Rather than just filming workers in a factory, we captured the lively banter between team members and the proud smiles as they tested their latest prototypes. That footage felt more than promotional. It felt sincere.
Examples of corporate video formats
Before diving into any filming, it helps to know about the different styles that might suit your objectives. While you’re welcome to mix and match, here are a few popular approaches we often recommend:
Product & service showcases
These shorter clips typically hone in on specific items or solutions, demonstrating their features in real-world situations. They’re especially effective when you want to highlight a product’s unique design or tackle common questions. We recall working with a fashion label that used close-up shots, quick cuts, and user-friendly explanations to illustrate how their new suitcase combined style with durability. Feedback suggested that watchers felt far more informed than they would from static images alone.
Event highlights
Do you organise conferences, trade fairs, or product launches? Event recaps not only show the energy of a gathering but can also be shared as marketing material to promote upcoming events. Our coverage focuses on interviews with participants, shots of keynote moments, and flashes of networking vibes. One client used an event highlight reel to secure sponsors for the following year’s conference, pointing to the positivity radiating throughout the final film.
Training & onboarding videos
Many teams use these for in-house communications, guiding new hires or clarifying complex procedures. If your business deals with intricate processes - say, an automotive company looking to explain advanced safety testing - video can simplify what might otherwise be overwhelming. By layering in diagrams, staff introductions, or step-by-step visuals, you provide clarity without resorting to dense manuals.
Client testimonials & case studies
Few marketing methods are as persuasive as genuine endorsements. Think of a short testimonial where a happy client shares how your service solved their pain points, or a well-documented case study spotlighting the change your solution made. We Stream once filmed a property developer’s client praising the tailored support they received during a residential build - an endorsement more powerful than any sales pitch.
These shorter clips typically hone in on specific items or solutions, demonstrating their features in real-world situations. They’re especially effective when you want to highlight a product’s unique design or tackle common questions. We recall working with a fashion label that used close-up shots, quick cuts, and user-friendly explanations to illustrate how their new suitcase combined style with durability. Feedback suggested that watchers felt far more informed than they would from static images alone.
Event highlights
Do you organise conferences, trade fairs, or product launches? Event recaps not only show the energy of a gathering but can also be shared as marketing material to promote upcoming events. Our coverage focuses on interviews with participants, shots of keynote moments, and flashes of networking vibes. One client used an event highlight reel to secure sponsors for the following year’s conference, pointing to the positivity radiating throughout the final film.
Training & onboarding videos
Many teams use these for in-house communications, guiding new hires or clarifying complex procedures. If your business deals with intricate processes - say, an automotive company looking to explain advanced safety testing - video can simplify what might otherwise be overwhelming. By layering in diagrams, staff introductions, or step-by-step visuals, you provide clarity without resorting to dense manuals.
Client testimonials & case studies
Few marketing methods are as persuasive as genuine endorsements. Think of a short testimonial where a happy client shares how your service solved their pain points, or a well-documented case study spotlighting the change your solution made. We Stream once filmed a property developer’s client praising the tailored support they received during a residential build - an endorsement more powerful than any sales pitch.
Our five-step production process
Discovery & concept
- First off, we love to meet with clients - virtually or in person - to learn about their mission, style, and biggest needs. We ask open-ended questions about audience preferences, brand identity, and the personal qualities that set your company apart. Our aim is to unearth the core story that begs to be told. This stage might involve a quick mood board or chat about potential filming angles.
Planning & storyboarding
- Once we’ve identified a direction, we map out the sequence. Think of it as drafting the bones of your narrative so that every shot has a purpose. Our creative directors decide the tone, from upbeat and playful to composed and professional, aligning it with what your market expects.
Filming
- Our videographers capture high-quality footage with a sympathetic eye - maintaining brand colours, featuring your staff comfortably, and generally aiming for a friendly tone. We find that a relaxed on-camera environment brings out the most natural performances, so we encourage everyone to be themselves.
Post-production magic
- Our editing specialists blend the raw footage into a polished film. This includes adjusting colour, refining transitions, and possibly adding subtle graphics or text overlays. We also talk with you about music choices - should it be instrumental to evoke calm, or something more lively to reflect an innovative product?
Review & final delivery
We share an early cut, invite you to comment, and carefully integrate your feedback. In our experience, open dialogue paves the way for an end result that truly represents your brand voice. Once everything feels right, we provide the final film in formats suited to your website, social channels, or any other place you’d like to display it.
A closer look at equipment & techniques
Technical finesse can elevate a simple production into a cinematic experience. While we don’t believe in overdoing it with flashy gear that overwhelms the message, our kit includes advanced cameras capable of capturing crisp visuals and accurate colours. We also have stabilisers for smooth movement, perfect for dynamic office shots or industrial walkthroughs.
Drones, particularly for event coverage or site tours, are used responsibly and creatively. They can offer bird’s-eye views that might otherwise be missed. We still maintain a balanced approach - favouring storytelling over any gimmicks.
Real-world impact: Data & observations
We appreciate seeing tangible benefits. One marketing data firm estimates that well-structured videos increase user retention by up to 80% on landing pages. Another study found that embedding a short clip in email campaigns can lift click-through rates by around 65%. These statistics highlight how the right visuals and narrative can hold attention in a fast-paced digital setting, making a business more memorable than it might be through text alone.
We’ve seen these trends reflected in our own projects too. A training video we produced for a logistics client saw a 70% reduction in onboarding time because new hires could rewatch each module as needed - saving hours of in-person teaching. Meanwhile, a local tech startup’s brand video helped them raise interest among investors, simply by illustrating their motivation and synergy as a cohesive team.
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Next steps: Let’s explore your vision
Corporate videography is more than a marketing tool. At its best, it’s an entry point into your brand’s world, forging a bond between you and those who watch. By showcasing real people, actual spaces, and the meaningful purpose behind your work, you encourage viewers to see the difference you bring to the table.
FAQ
How do I plan a corporate video for my business?
Start by defining your goal - whether it's brand awareness, client testimonials, or product demonstrations. Outline key messages, choose the right format, and work with a professional video team to develop a script, plan locations, and organise the shoot.
How long does it take to produce a corporate video?
Production timelines vary based on complexity. A straightforward corporate video can take 1- 2 weeks, while more detailed productions involving multiple locations, animations, or extensive edits may take several weeks to a month.
How do we optimise a corporate video for SEO?
Use keyword-rich titles, descriptions, and tags, add captions for accessibility, and upload videos to platforms like YouTube with embedded links on your website. Hosting videos on your site also improves search rankings by increasing engagement time.
Can corporate videos be used for email marketing?
Yes, embedding videos in emails can increase click-through rates and engagement. Use an eye-catching thumbnail with a play button, and link to a hosted video on your website or YouTube, as some email clients don’t support direct video playback.
What’s the best way to script a corporate video?
Keep it concise and structured - start with a strong hook, present key information clearly, and end with a compelling call to action. Use a conversational tone that aligns with your brand while avoiding jargon that might confuse your audience.
Start by defining your goal - whether it's brand awareness, client testimonials, or product demonstrations. Outline key messages, choose the right format, and work with a professional video team to develop a script, plan locations, and organise the shoot.
How long does it take to produce a corporate video?
Production timelines vary based on complexity. A straightforward corporate video can take 1- 2 weeks, while more detailed productions involving multiple locations, animations, or extensive edits may take several weeks to a month.
How do we optimise a corporate video for SEO?
Use keyword-rich titles, descriptions, and tags, add captions for accessibility, and upload videos to platforms like YouTube with embedded links on your website. Hosting videos on your site also improves search rankings by increasing engagement time.
Can corporate videos be used for email marketing?
Yes, embedding videos in emails can increase click-through rates and engagement. Use an eye-catching thumbnail with a play button, and link to a hosted video on your website or YouTube, as some email clients don’t support direct video playback.
What’s the best way to script a corporate video?
Keep it concise and structured - start with a strong hook, present key information clearly, and end with a compelling call to action. Use a conversational tone that aligns with your brand while avoiding jargon that might confuse your audience.
