Brand content videography
Brand content videography creating high-quality visual content that tells your brand story across web, social media, and campaigns
Let’s be honest - brand videos often get it wrong. Not because the team isn’t trying, but because the approach is off from the start. They’re created to look like content, but they feel like ads. They talk about “values” over stock footage of a wheat field or a hand holding coffee, and then sit on YouTube with 83 views and a shrug from the marketing team.
- So how do you make something people actually want to watch?
What is brand content, really?
What is brand content, really?
Think of it as your brand’s voice - but with texture, movement, and real moments. It’s not a promo. It’s not a trailer. It’s how you show up when no one’s twisting your arm.
Sometimes it’s an honest founder story - no buzzwords, no forced charisma. Sometimes it’s a short film about how your product changed someone’s daily life. Sometimes it’s a stitched-up blend of interviews, visuals, and voiceover that quietly says, “We get it.”
We’ve filmed all kinds of brand content over the years:
Sometimes it’s an honest founder story - no buzzwords, no forced charisma. Sometimes it’s a short film about how your product changed someone’s daily life. Sometimes it’s a stitched-up blend of interviews, visuals, and voiceover that quietly says, “We get it.”
We’ve filmed all kinds of brand content over the years:
- A case study that felt like a chat over coffee
- A product video that didn’t mention features once, but still convinced people to buy
- Social snippets that landed better than full campaigns
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What makes brand videos actually work?
It’s not about budget. Some of the most effective videos we’ve shot were made with lean crews and tight timelines. What matters is clarity, tone, and rhythm.
Ask yourself a few things before you hit record:
Ask yourself a few things before you hit record:
- Does this sound like us - or like what we think we’re supposed to say?
- Would someone outside our bubble get what we’re trying to say?
- Would you stop scrolling for this?
One shoot, many outputs
Brand content videography should never end in just one video file. If you’re working with a smart crew, they’ll film with content strategy baked in.
We plan for multiple formats:
Widescreen for websites and presentations.
Vertical for reels and stories.
Sound-on and sound-off versions (with subtitles or text overlays).
Cutdowns with clean hooks.
Behind-the-scenes for culture pieces.
Pull-quotes for future graphics.
A single interview might give you:
- A full brand film for your About page
- Several 15–30 second edits for social
- A mini-clip with subtitles for Instagram Reels
- A still pulled for a quote graphic
- B-roll for future use
- Snippets for investor decks
You’re not just buying a video. You’re building a content library you’ll use all year.
Real projects, real impact
We’ve produced brand content for startups, global teams, and everything in between. The successful ones? They weren’t the ones with the biggest budgets. They were the ones that let their message breathe.
When Cytec brought us in to film interviews with their team and their clients (including names like Aviva, Rolls Royce, and Curry’s plc), the magic didn’t come from scripted talking points. It came from creating an environment where people spoke like humans. Our role wasn’t just to film - it was to listen, direct gently, and shape the tone.
When Cytec brought us in to film interviews with their team and their clients (including names like Aviva, Rolls Royce, and Curry’s plc), the magic didn’t come from scripted talking points. It came from creating an environment where people spoke like humans. Our role wasn’t just to film - it was to listen, direct gently, and shape the tone.
- With Luxoft, we helped shift the focus from what their software does to what it enables. That meant shooting more people, fewer screens. More story, less jargon. The result? More shares. More watch time. Better feedback.
- Startups we’ve worked with often want content that’s founder-led but not awkward. So we mix talking heads with b-roll, capture natural delivery, and edit for rhythm. It feels effortless - even though it’s anything but.
What does brand content videography cost?
Rates vary depending on location, setup, and deliverables, but here’s what our London clients typically spend:
Rates vary depending on location, setup, and deliverables, but here’s what our London clients typically spend:
- 1 filming day, 1 core brand video (1–2 mins): £2,000 - £3,000
- Add cutdowns for social: +£300 - £600
- Add subtitles, graphics, thumbnails: from £150 - £500 depending on scope
- Ongoing monthly content (e.g. 2 - 4 shoots per month with 10+ outputs): from £3,500/month
Should you hire a videographer or a full team?
It depends how hands-on you want to be.
If you’ve already scripted everything, booked talent, and just need someone to film - then a freelance videographer might do the job. But you’ll be managing everything else: pre-production, direction, post, deliverables.
If you’re short on time or want help shaping the message, hire a full team. At We Stream, we bring in whoever’s needed for that specific shoot - DoP, sound, lighting, editor, sometimes a producer or makeup artist. Not because it’s fancy, but because it saves you having to play director and production manager at once.
And if you're not sure yet, we’re happy to advise without pushing for the big crew. Some of our best shoots were done with two people and great timing.
If you’ve already scripted everything, booked talent, and just need someone to film - then a freelance videographer might do the job. But you’ll be managing everything else: pre-production, direction, post, deliverables.
If you’re short on time or want help shaping the message, hire a full team. At We Stream, we bring in whoever’s needed for that specific shoot - DoP, sound, lighting, editor, sometimes a producer or makeup artist. Not because it’s fancy, but because it saves you having to play director and production manager at once.
And if you're not sure yet, we’re happy to advise without pushing for the big crew. Some of our best shoots were done with two people and great timing.
Final thoughts
Good brand content doesn’t just say what you do. It shows why you care. It gives people a reason to remember you, trust you, and talk about you when you’re not in the room.
If your last brand video felt stiff, too scripted, or got skipped entirely - maybe it’s time to try something more honest. Less perfect. More real.
If your last brand video felt stiff, too scripted, or got skipped entirely - maybe it’s time to try something more honest. Less perfect. More real.
- We make content that feels like you - just on your best day.
- If you're ready to build something that actually fits your brand (and doesn’t feel like a stock template), we’d love to help you do it properly.
FAQ
How can video help people trust my brand?
Video builds trust by showing real people, real products, and real tone of voice. It helps your audience see behind the logo - making your brand feel more transparent, credible, and relatable.
Why do some brand videos go viral and others flop?
The difference usually comes down to clarity, timing, and tone. Viral videos often tap into a relatable truth or emotion and present it with a fresh hook. Videos that feel over-produced, off-message, or too salesy tend to get skipped.
How do we make video content that feels natural?
Start with a clear goal, but keep the delivery conversational. We often use light scripting, real team members, and unobtrusive direction to keep things relaxed on set - helping your audience connect with something that feels genuine.
Who can help make our product video feel more human?
Our team works closely with you to translate product features into real-life use, reactions, and benefits. Whether it’s working with your staff, casting relatable faces, or guiding voiceover tone, we focus on making your product feel like it’s part of someone’s life - not just a spec sheet.
Can I get vertical and widescreen versions of the same shoot?
Yes. We often film in a way that allows for multi-format delivery, so you’ll have both vertical (for Reels, TikTok, Stories) and widescreen (for YouTube, websites, presentations) versions of your video. It’s a smart way to get more from one shoot.
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team@westream.uk
team@westream.uk