Guide for internal comms teams
We Stream is a London video production company that films leadership interviews, including a series of seven for Cytec in one shoot day. One well-planned CEO conversation gives an internal comms team a quarter of content: email clips, intranet pieces, all-hands openers and soundbites for managers.
Cytec, CEO Nick Chinn. Where the company is going after its reorganisation, from a seven-interview shoot day.
Film once, publish all quarter
Most teams book the CEO again for every new message. Each request needs a slot in the diary, and every video feels like a performance. A single interview of about an hour, asked as open questions, gives a CEO room to relax and gives you material for weeks.
An hour of conversation usually yields 12 to 15 usable clips. The edit decides where each answer goes.
At the top of a newsletter or weekly update. One point, then the reader moves on.
For the company hub, and for people who want more than the short version.
Set the tone before a live session, even when the CEO cannot be in the room.
Short clips managers share with their own teams, for messages people need to hear twice.
The quarterly CEO session
One interview, filmed and edited
Edited inside 7 working days. VAT will be added where applicable.
For several leaders on one day, see interview prices: three interviews in a half day from £2,300, a full interview day from £8,500. Every rate is on our prices page.
Before the shoot
"What is your message for Q2?" gives you a Q2 message. Wider questions give answers you can use for months. We build the outline with the comms team from what employees are already asking in town halls and on Slack.
Where the business is going, and why these priorities over the others.
"What does success look like a year from now?"What is shifting, what is new, and what the company is stepping away from.
"What are we doubling down on?"The behaviours that matter, and what good leadership looks like day to day.
"What kind of company are we building?"Where people are doing great work, which is easy to forget and easy to reuse.
"What should teams feel proud of?"What is hard right now. Answers like these build more trust than any email.
"Where do we still need to improve?"Case, early 2025
Cytec needed leadership content after a reorganisation: the CEO on the company's direction, and senior leaders on governance, compliance and reporting. Separate shoots would have taken months of diary time, so we planned one day.
We scouted the original venue, suggested a better room, and filmed with a producer, a director of photography, a gaffer, a sound engineer and a make-up artist. Seven executive interviews came out of that day, each one a finished film. The full story is on the Cytec case study.
Cytec, governance strategy. One of the seven interviews from the same day.
How often
Quarterly suits most companies: four sessions a year, each one covering the next 8 to 12 weeks. In a period of fast change, monthly works better; when things are stable, twice a year can be enough.
Direction for the year, and what the company is focusing on first.
Progress, what has changed, and the team's wins so far.
Midpoint honesty: what is working and what needs to move.
The year looking back, and the questions for the next one.
Questions
Anything else, email team@westream.uk and you will have an answer within 24 hours.
With We Stream, one interview from a 2-hour session with two cameras and a teleprompter is £1,200, filmed and edited. Clips and vertical cutdowns from it are £150 each, and a monthly retainer of one shoot day and six edited videos is £3,000. VAT will be added where applicable.
The session is booked for two hours, which covers set-up and a relaxed conversation of about an hour. The planning beforehand happens with the comms team, so the CEO only needs to be there for the filming.
An hour of conversation usually yields 12 to 15 usable clips: short ones for email, longer pieces for the intranet, openers for all-hands and soundbites for managers. Each clip is £150 to edit.
No. The interview is a conversation built on an outline of topics, so answers sound natural. A teleprompter is part of the session for anything that has to be word for word, such as an all-hands opener.
Quarterly suits most companies: four sessions a year, each covering the next 8 to 12 weeks. Monthly works in a period of fast change, and twice a year can be enough when things are stable.
The edited interview arrives inside 7 working days, with two rounds of revisions. A rush edit within 48 hours is £400.
Yes. For Cytec we filmed seven executive interviews in one shoot day. Three interviews in a half day start at £2,300, and a full interview day with a full crew starts at £8,500.
Yes, and we can suggest a better room if the first choice is dark or noisy, as we did for Cytec. A few photographs of the space in advance help us plan the light and the sound.
Next
Send the topics you need to cover and a few dates that work for your CEO. We reply the same day and send one figure within 24 hours.
Written by Violetta Coretnic, producer and co-founder at We Stream. Updated .
We Stream Ltd · London · No. 17207516
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