A lot of corporate videos look fine. The lighting is good. The suit fits. The logo pops. But then you hit play, and within five seconds it already feels forgettable.

Why?

Because looking polished isn’t the same as making an impact. A corporate video that actually works - one that gets remembered, shared, and used across multiple touchpoints - does a lot more than follow a checklist.

  • Here’s what actually makes a corporate video effective, based on what we’ve learnt filming for companies like Luxoft, Aviva, Rolls Royce plc, and dozens of fast-growing brands across London.

Start with clarity - before you even think about cameras

What do you want this video to do?
It’s surprising how often that question goes unanswered. Not just vaguely - really answered. Is this video meant to help someone understand your product? Get buy-in from stakeholders? Attract better candidates? Build internal culture? Reassure investors after a pivot?
  • Too many corporate videos try to say everything - and end up saying nothing at all. A strong video does one thing well. And everything - the tone, the pacing, the visuals, the edit length - should be chosen based on that purpose.
We’ve worked on projects where the same footage needed to land differently depending on the audience. One version for investors: clean, measured, graphically supported. One for team onboarding: informal, energetic, and human-led. The brief wasn’t just “make a nice video.” It was: help different people feel the message clearly.
  • So before we film anything, we spend time asking the right questions. Who is this for? What do they already know? What do they need to feel by the end? And how will the video actually be used - emailed, posted, shown in meetings?
That clarity upfront saves hours later. It also stops you spending thousands on content that looks fine but doesn’t get used.
Don’t over-explain. Show, don’t tell
We’ve lost count of how many videos begin with “We’re a leading provider of innovative solutions...” and lose the audience right there.
What works better is clarity. Personality. A human face. Specifics.
  • For example, in one recent shoot, we filmed a lead developer explaining a tricky service rollout by walking through her workspace and sketching diagrams on a whiteboard. No jargon. Just calm, confident explanation. It landed far better than any formal voiceover.
Don’t just say what your company does. Show how your team thinks.
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Choose the right format for the right people
Effective corporate video isn’t one-size-fits-all.
Investor updates need polish and precision. Internal videos can afford to be looser, sometimes even recorded in one take. Client case studies benefit from real testimonials - not scripted reviews. Recruitment videos need to show team culture and values in action.
We once filmed a full campaign for Luxoft aimed at global hires. That included location B-roll, leadership interviews, behind-the-scenes at team meetings, and even raw snippets of office life. It felt honest and watchable, not like something staged.
When the video reflects the viewer’s mindset, it becomes valuable. Not just pretty.
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Don’t wing it - structure the day like it’s a shoot
The biggest mistake we see? Treating a video shoot like an afterthought.
A strong corporate video relies on prep - not only from the production team, but from your internal team as well.
We help our clients by:
  • Advising on which rooms to use (a vibrant space often beats the usual grey boardroom - and can even save you money)
  • Creating a precise schedule so everyone knows where to be and when
  • Directing on the day without making people feel awkward or overly rehearsed
  • Planning the cut from the start so we know what shots we need (and how they’ll be used later)

Keep it tight, keep it useful

Length kills a lot of good content. Just because your event ran for 9 hours doesn’t mean your highlight video should.
We recommend:
  • Interview videos under 2 minutes unless it’s leadership-level messaging
  • Highlight videos around 60-90 seconds for social media use
  • Explainers broken into chapters or separate videos
  • Event coverage built into multiple edits - long form for YouTube, punchy cutdowns for LinkedIn or Reels
Your team and clients don’t just need a video. They need the right version of the video in the right place at the right time.

A real example: Park Lane property, reimagined

We’d filmed for this real estate agency a year earlier at the same event. The room had white walls and heavy yellow lighting, mixed with daylight - not flattering on camera. They handled the edit themselves, but the end result felt dated and flat.
This time, they asked us to take full control: “We need this edited perfectly. Like, really really good.”
We suggested something different - a story-driven brand video. Instead of relying on the event itself, we built a storyboard that followed a manager flying in from Dubai, walking through London, arriving at the venue, solving a client issue - and getting a new brief for Hong Kong.
We still filmed select moments from the event, but only the ones we needed. Everything else was planned, shot, and cut with intention - turning a corporate gathering into something cinematic and made to be watched.

Add a strategic layer - or you’re wasting budget

We’re not just a team with cameras. We help clients think through why they’re filming in the first place.
We often advise on:
  • Message clarity and scripting
  • Content hierarchy for different audiences
  • Distribution plan (who’s going to use this video, and where?)
  • Repurposing into snippets, vertical cuts, or teaser reels
That’s what turns a single shoot into a bank of assets for LinkedIn, websites, pitches, newsletters, and internal updates.
It’s what helps your company get a return from the video - not just a file link.

What it costs to make an effective corporate video

  • Solo videographer – from £250/hour
    Ideal for simple setups: a single interview, office b-roll, or a quick testimonial. Includes one operator with cinema camera, pro audio, and basic lighting. Editing and delivery included. Price per hour reduces for longer bookings.
  • Compact crew package – from £1,800/day
    A small, efficient team for multi-angle interviews, branded content, or event coverage. Usually includes 2 camera operators, lighting, sound, and a producer to run the day. Post-production includes subtitles, social cutdowns, and fast revisions.
  • Full production – custom quote
    Best for larger projects with tight timelines or multiple deliverables. Think branded campaigns, internal launches, or content days. Includes full crew (producer, DoP, gaffer, sound), multi-cam setups, scripted content, and on-site support. We build the quote around your brief - so you only pay for what moves the project forward.
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FAQ

How long should a corporate video be?
Most corporate videos run between 60 seconds and 3 minutes, depending on the purpose - short videos work well for social, while internal or explainer content may run longer.
How much does corporate video production cost in the UK?
Costs vary depending on the scope, but most corporate shoots fall between £1,500 and £5,000, based on crew size, complexity, and editing requirements.
What questions should I ask before filming a corporate video?
Clarify the goal, target audience, platforms, key message, tone, visual style, and any deadlines. A good production team will guide you through this.
Can you deliver vertical versions for LinkedIn or Instagram?
Yes - we can film with vertical framing in mind or provide cropped versions for Reels, Stories, or LinkedIn feed posts.
How fast can a corporate video be delivered after filming?
Standard turnaround is 5–10 working days, but we offer faster delivery if needed - just let us know your timeline when booking.

Violetta Coretnic
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