Guide for event and marketing teams
Event videos that get watched after the day ends
Most event films are posted once and then sit in a folder. The ones that keep getting views are planned for the people who were not in the room, and cut into the formats those people actually open.
Newsweek leadership forum, London, 2025. The highlight film from a day that also produced every panel in full.
The short answer
We Stream is a London video and photo production company that films conferences, launches and trade show stands, then cuts the day into the films each team needs afterwards. Recent work includes Newsweek's leadership forum, Fast Growth Icons in London, Manchester, Stockholm and Berlin, and the Boryviter unveiling with Oleksandr Usyk and Richard Branson in Trafalgar Square.
An event video gets watched later when it answers a question for someone deciding something. Whether to buy a ticket next year. Whether to sponsor. Whether a speaker is worth booking. So the planning starts with who will press play after the event, and the shoot list follows from that.
The rest of this guide covers when each format should go out, three dated cases, and the questions we ask before the day.
They want to see the room full, the calibre of the speakers and people talking to each other. A highlight film with real conversation in it does this better than a stage wide on loop.
Stands, signage and the people in front of them, filmed on purpose. This is the footage that helps sell next year's packages, and it is easy to forget on the day.
A clean clip of one speaker travels further than the full recap, because the speaker posts it to people who never heard of the event.
The life of one event video
When each format should go out
One shoot can feed a year of posts if the formats are decided before the day. This is the order we plan them in.
- Same dayPhotos and a short cut for press
While people are still talking about the event. Planned in advance, so the crew has an editor and the time to deliver.
Trafalgar Square, photos in 20 minutes - Week oneThe highlight film
Two to three minutes for the post-event email, the sponsors and the website. Edited video is back inside 7 working days as standard.
FGI London 2025, 1:50 - Weeks two to fourSessions in full
For members, the archive and the people who missed a talk. Each panel can be cut as its own film.
Newsweek panel, 1:02:04 - Month by monthSpeaker clips and verticals
One speaker or one idea per clip, captioned, for LinkedIn, Instagram and Shorts. Released over weeks, they keep the event in the feed.
Usyk in London, 0:19 vertical - Next yearThe promotion for the next edition
This year's footage sells next year's tickets and sponsorship. Ask for the raw footage so it is there when the campaign starts.
Fast Growth Icons, filmed since 2022
Three cases
What it looked like on real days
2022 to 2025
One client, four years running
Fast Growth Icons brings founders and investors together, and we have filmed and photographed it since 2022: at Claridge's and the Bulgari Hotel in London, in Manchester, at Rothschild & Co's office, and abroad in Stockholm in May 2024 and Berlin in September 2024 and 2025.
Because the same crew comes back, the films look like one series. Each edition gets a highlight film that sticks to candid moments in the room, and a full photo gallery on our own domain, such as the FGI London 2025 gallery. Next year's promotion then has four years of material to draw on.
Fast Growth Icons, London 2025. Claridge's, mostly candid moments in the room.
London, 2025
One forum, delivered twice
A full day of panels and fireside chats, filmed by two of us on three cameras. By the end of the day there were over seven hours of usable footage, every session covered from more than one angle.
That made two deliveries possible from one shoot. Each panel was cut as its own film, so the team could publish it in full or keep it for members. A 1:45 highlight film went to press and marketing. The panel beside this text, with Newsweek, IGA Istanbul Airport and Dubai Airports on the future of travel, runs just over an hour.
Newsweek, the full session. Start to finish, as the members saw it.
14 July 2025
Brief on Sunday, on air on Monday
Oleksandr Usyk and Richard Branson unveiled Boryviter, a mosaic dedicated to Ukraine, in Trafalgar Square. Justine Simons, London's Deputy Mayor for Culture, spoke, and Jack Gleeson was in the crowd. The brief came on Sunday night for a Monday morning event.
We brought two videographers and a photographer, and found an extra camera operator overnight. Press photos went out within 20 minutes, and the highlight film was edited the same evening. Vikna, Suspilne, Bukvy and TCH ran our footage and photos within hours. Here the speed was the brief, because the news only lasts one day.
Boryviter, Trafalgar Square. The highlight film and stills from the same morning.
Formats that keep working
A recap is only one of them
Teams often book a single recap and then find the marketing calendar needs more. These are the cuts that get used again and again after the event.
- Vertical cutdowns
Under a minute, captioned, for LinkedIn, Instagram and Shorts.
- Speaker clips
One to three minutes, one voice, for the speaker to share.
- Panel edits
A whole session for members, partners or internal comms.
- Behind the scenes
The set-up, the crew and the room before doors open.
Usyk in London. The vertical cut from Trafalgar Square.
Mazepa's sabre, Tower of London. Scouted the day before, filmed by a crew of three for same-day video and press photos. The major Ukrainian outlets used our footage.
Each of these is cheaper to plan than to rescue. A vertical needs framing that leaves room for a phone screen. A speaker clip needs clean audio from that speaker. A panel edit needs a camera that never leaves the stage. If the brief says so before the day, the crew is set up for all of them at once.
One stand, several formats
Trade show days, cut many ways
On iGaming trade shows we film and photograph stands for BitPace, DATA.BET, Alea, Endorphina and Uplatform. One day on a stand gives the client a highlight film, interview clips, social cutdowns and a photo set for the press, all from the same crew and the same light.
Before the day
The questions we ask first
The answers decide the crew, the camera positions and the edit. They take ten minutes on a call and save the footage you would otherwise not have.
Filmed and edited packages start at £1,400 for a half day with a highlight film. Every package, add-on and turnaround is on our event video prices page. VAT will be added where applicable.
- What is the event for?
Selling next year's tickets, thanking sponsors, launching a product or recording the talks all lead to different films.
- Who has to see it afterwards?
Delegates, sponsors, investors, press or your own team. Each one watches something different.
- Where will it run, and when?
Press on the day, the website in a week, social over a month. The schedule decides whether an editor is needed on site.
- Which sessions and people matter most?
The running order with names marked, so a camera is on the right stage at the right moment.
- Who needs clean audio?
Speakers you will cut into clips need their own sound. A room microphone is fine for atmosphere and poor for quotes.
Questions
About event video after the event
Asked by event and marketing teams before they book. Anything else, email team@westream.uk and you will have an answer within 24 hours.
How do you make an event video people watch after the event?
Plan it for the people who were not there. Decide before the day who will watch it later, such as next year's delegates, sponsors or a speaker's network, and what each of them needs to see. The crew then films for those people, and the edit is cut into the formats they open.
Which formats keep getting views after the event?
A highlight film of two to three minutes, sessions in full for members and the archive, speaker clips that the speakers share themselves, and vertical cutdowns for LinkedIn, Instagram and Shorts. Released over several weeks, they keep the event in front of people long after the recap has been posted.
How quickly should the first video go out?
If the event is news, on the same day. At the Boryviter unveiling in Trafalgar Square press photos went out within 20 minutes and the highlight film the same evening. For most conferences the highlight film inside 7 working days is enough, with clips and verticals following over the next weeks.
Should I include interviews in my event video?
Yes, short ones. A speaker or guest saying one clear thing gives the film a structure and gives you a clip to post on its own. Plan who you want, find a quiet corner with decent light, and keep each answer under a minute.
Can one shoot cover video for several teams?
Yes, if the brief says so before the day. At Newsweek's leadership forum one day of filming on three cameras became every panel as its own film plus a highlight film for press and marketing. The crew is sized for both at once, which costs far less than a second shoot.
How much does it cost to film and edit an event video in London?
Filmed and edited packages start at £1,400 for a half day with a highlight film. Every package, add-on and turnaround is listed on our event video prices page. VAT will be added where applicable.
Do you also photograph the event?
Yes. A photographer and a videographer can work the same day from one brief, and photos can be delivered in batches during the event for press and social. Booking both means the same light, the same look and one point of contact.
What should we send before the day?
The running order with the key sessions and people marked, the venue and its access times, where the videos will be published and by when, and any brand or sponsor rules. A few photographs of the room help more than anything improvised on the day.
Next
Planning an event this season?
Send the date, the venue and who should watch the film afterwards. We reply within 24 hours with a plan and one figure.
Written by Violetta Coretnic, producer and co-founder at We Stream. Updated .
We Stream Ltd · London · No. 17207516
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