Why your business needs more than just one corporate video
A single corporate video used to be the norm. You’d commission one neat, polished piece - maybe a company overview or a founder intro - then upload it to your website, send it to clients, and move on. Job done, box ticked.
- But that’s not how video works anymore.
The method of communication has been transformed. Today, a majority of teams distribute their content through five or six various channels, every channel having a different format, tone and life span. The sales department is in need of a case study. HR has a requirement for something that would attract new employees. Social media is asking for posts every week. The top management is requesting updates for investors. The internal communication must be customised. And, the instant one video is released, the countdown has started till it gets old.That one polished corporate video? It’s not enough.
One video can’t do every job
The biggest mistake we see in corporate video production is expecting one video to speak to every audience at once. Trying to create something that works for clients, new hires, and partners usually leads to a vague “about us” reel that sounds like a brochure and doesn’t land with anyone.
Different moments need different content. Your new client doesn’t need a backstory - they need proof you deliver. A potential hire isn’t focused on your product - they want a glimpse of your culture. An investor isn’t looking for glossy edits - they want clarity, confidence, and a strong founder voice.
- At We Stream, we often help brands build what we call a video stack - a set of short, clear, purpose-led videos tailored to real-world use. Not more for the sake of more. More because your business isn’t one-size-fits-all.
This doesn’t mean filming forever. In fact, it often means filming less - but doing it better.
We’ve worked with dozens of businesses in London and across Europe to plan shoot days that cover multiple goals. One founder interview can be cut into a homepage video, a personal LinkedIn clip, soundbites for a pitch deck, and a short vertical cut for social. Add in five minutes of extra b-roll, and now you’ve got visuals for a recruitment piece or internal update too.
You’re not paying for time - you’re paying for outcome. And a good video team will help you stretch that outcome as far as it can go.
Video content isn’t a campaign - it’s infrastructure
- But many companies still treat video as something occasional. A nice-to-have. A one-time splash. That thinking is costing you.
- Your audience expects video now. Not as entertainment, but as proof. Proof that your brand is real, your people are competent, your product works, and your story matters. Video is no longer a cherry on top - it’s part of your infrastructure.
- We’ve had clients come to us after months of frustration trying to make one video stretch across too many needs. They didn’t realise that, with the same budget and a smarter plan, they could have had three or four targeted videos - and saved themselves months of back-and-forth.
That starts with knowing what you need: not just the video, but the audience, the platform, the purpose. That’s where our planning calls come in - before the shoot day, before the gear hire, before the cameras roll.
We ask:
- Where will this video live?
- Who needs to see it?
- What do you want them to feel, think, or do after?
You don’t need to guess. You need a partner who treats video like the tool it is - not a one-off campaign, but a working part of your business communications.
For Cytec, we delivered seven interviews in a day, turning them into internal and external assets that became the quarter’s most effective content.
For Bitpace, we built a fast-paced vertical edit tailored for LinkedIn and Reels, with a separate horizontal cut for their partners.
For Parimatch and Chelsea FC, we captured behind-the-scenes material with crew split across two locations - and turned it around before the evening ended.
Each of these clients came in thinking they needed one thing. They left with video content that worked in five.
Final Thought
People don’t want general content anymore. They want relevance. Video that speaks directly to them. And the good news is - once you stop trying to make one video do everything, you can start making the right videos do the real work.
At We Stream, we help businesses think strategically, film efficiently, and create content that works where it’s meant to. If you’re ready to stop stretching one video too thin, let’s plan something better.
We’ve helped brands across finance, beauty, and tech decide what format works best - and the answer is rarely one-size-fits-all. If you’re still unsure which format fits your goals, our latest post, Voiceover, talking head, or text? Choosing the right style for business video breaks it down clearly. It’s a useful guide to help you choose what will land best with your audience.
FAQ
team@westream.uk