You’ve probably stopped mid-scroll on a video without realising why. Maybe the pace felt right. Maybe the edit didn’t try too hard. Maybe it looked effortless - even though you know it wasn’t. Behind that kind of content is usually someone who understands how social media actually works. Someone who can shoot, edit, think like a viewer, and plan like a marketer. That’s what we do.
  • At We Stream, we’ve filmed for names like Max Factor, Nas Daily, Amina Muaddi - and what connects them all is this: the content wasn’t just pretty. It performed. It travelled. It made people stop.

What does a social media videographer do?

A social media videographer isn’t chasing one polished final video. They’re building an ecosystem of content that fits short attention spans, different platforms, and evolving trends. One filming session might include:
  • A 3-minute founder story for LinkedIn
  • 5 vertical cutdowns for TikTok and Reels
  • A muted loop edit for a product page
  • A behind-the-scenes clip that works for stories
Every second filmed is considered through the lens of reusability. We don’t just think about what looks good - we think about where it lives and how it’s going to be watched.
Social media content
{{ item.title }}

Who actually needs a social media videographer?

Any brand that’s online. Startups building hype. Retail brands launching something new. Events that want real reach beyond the room. Internal teams who need fast content to support their wider marketing plans. It’s not about budget - it’s about strategy.
Some of our clients come from performance marketing backgrounds. Others are founders who just want to feel natural on camera. We’ve filmed in offices, homes, backstage corridors, and construction sites.

Real work: what this actually looks like

We filmed backstage for Parimatch x Chelsea FC - shooting both high-end horizontal edits and casual verticals for TikTok. Another day, we were working with Priyanka Chopra and Max Factor. That video wasn’t a glossy campaign. It felt like a spontaneous chat. And that’s what worked.

We shot Reels and TikToks with Amina Muaddi, built high-retention edits for Nas Daily, and documented pop-ups that needed to look fast and fresh without being messy. The aesthetic changes, but the approach doesn’t. We keep it honest. We keep it moving.

Production setup: clean and adaptable

Most of our shoots are with Sony FX3s or FX6s, depending on the brief. We choose our lenses based on framing and flexibility. Lighting kits come with us if the look demands it, and we always prioritise good sound - even on casual content. And yes, sometimes a well-rigged phone captures the moment better than a cinema camera. We’re fine with that. Whatever gets the best result.

What it costs

In London, you can expect rates like this:
  • Half-day shoot (2-3 short edits): from £750
  • Full-day batch shoot (5-10 short videos): from £1,200
  • Ongoing content plan: from £2,000/month (includes strategy, filming, editing)
We don’t inflate for the sake of it. If something can be done quicker or cheaper - we’ll tell you.

Why one video isn’t enough

People forget that social video is volume-based. One video, even if it’s great, won’t carry a brand. But one shoot can give you a week, a month, or a whole campaign’s worth of content - if you film it right.
We plan for repurposing from the start. That means different orientations, hooks for different audiences, and built-in moments designed for reuse. It’s not about working harder. It’s about working smart on the day.

What people often miss

The most common issue? Content that gets made but not used. Not because it’s bad - but because it hasn’t been optimised. Subtitles aren’t added. No one cuts it down for reels. The edit’s too long or doesn’t match the voice of the brand. That’s where most agencies drop the ball.
We don’t just film. We finish. That means subtitled versions, short and long cuts, and guidance on where to post and how to get the most from what you’ve got.
moments are too valuable to miss - and too easy to get wrong without the right crew.
Optimising for platform behaviour
Knowing where a video will be posted changes how it's filmed. We plan edits for silent autoplay on LinkedIn, quick swipes on TikTok, and retention-focused reels on Instagram. It's not enough to shoot once and crop later - each platform has its own rhythm. Our team adapts from script to final export.
BTS isn’t just a trend - it’s strategy
Behind-the-scenes footage adds trust. It shows your process, your people, and how much care goes into what you do. We often grab BTS clips as a secondary layer of value - they can be repurposed for recruitment, socials, or even brand decks. It’s raw content that makes people care.
Reels, stories, shorts: why they’re worth your time
Short-form isn’t going away. If anything, platforms are pushing it harder than ever. The key is not to think of short videos as disposable - think of them as gateways. They bring people in. They build awareness. They warm up your audience. And if they’re done right, they convert.

Final thought


Social media videography isn’t about viral tricks or one-off hits. It’s about consistency, good instincts, and knowing how people scroll. At We Stream, we combine production skill with platform thinking. You won’t get fluff or filler. Just content that works - fast, honest, and sharp.

Want help building something real? Let’s shoot.

FAQ

How do I plan a shoot for TikTok, Reels, and LinkedIn all at once?
We help plan content with multiple formats in mind- filming in vertical and widescreen, capturing both polished and casual moments, and scripting variations that suit each platform’s tone. One session can yield tailored clips for all three.
How do I stop wasting money on content I never post?
We focus on usable content, not just volume - prioritising edits that are easy to post, aligned with your brand voice, and ready for the platforms you actually use. We can also help structure a rollout plan so nothing sits in drafts.
Why do some social media videos get views and others don’t?
It usually comes down to clarity, pacing, and the first 3 seconds. We shoot with the algorithm in mind - tight edits, clear hooks, and visuals that make people stop scrolling.
Can short-form content drive conversions?
Yes. Well-crafted short videos can direct traffic to product pages, build trust, and trigger measurable actions - especially when paired with strong copy and platform-native CTAs.
Can I film social content at my store, office, or pop-up location?
Absolutely. We shoot on-location all the time and adapt lighting, sound, and framing to fit the space. Whether it’s a shop floor, workspace, or event stand - we make it work for camera.
Write us
© All rights reserved. We stream
team@westream.uk