Instagram video · London
Most brand footage ends up on Instagram, but most of it isn't shot for it. We Stream plans Instagram content before the shoot: where it will be posted, what has to happen in the first second, and which formats you need. Then we film vertically, cut for attention and caption it to work on mute.
We're a London production team filming fashion and beauty launches, campaigns, behind-the-scenes, founder-led content and events, for brands including Lancôme, Heineken, YSL Beauty, Amina Muaddi and Rouje.
Updated September 2026
| Edited Reel, one location | from £1,100 |
| Half day, 2 to 3 Reels | from £1,800 |
| Launch day, 4 to 6 videos | from £3,500 |
| Monthly retainer | from £3,000 |
| Turnaround | 3 to 5 working days |
What we film
Six kinds of Instagram content, each shot differently. Every example is a real project.
A teaser before the launch, the reveal on the day and a recap after it, planned as one sequence so the three posts look like one campaign rather than three separate shoots.
Lancôme's BAFTA preparation with Hoyeon Jung and with Millie Mackintosh, and YSL Beauty's evening Get Ready With Me with influencer Lucy Davies, filmed by a one-person crew in two hours.
Campaign shoots, fittings and set builds, filmed so the audience feels on set. For Kodansha's Blue Lock campaign we filmed an eight-person crew with ninety minutes at a Premier League training ground.
Stories shot alongside the main video, and content made to be co-posted with talent or partners. Heineken co-posted the Margot Lee video we filmed, with a set of Stories shot on the same morning.
A founder telling the story in their own voice, filmed on the move. NOA's founder Lily walked through London for a vertical brand story built for Instagram.
Posters, billboards and wild posting, filmed as the campaign goes up. Amina Muaddi's poster campaign in Shoreditch was ready for her social channels the same evening.
How we shoot
A cinematic edit can still miss on Instagram. The platform rewards immediacy, so every frame has to earn attention.
Decided before filming, not found in the edit. The opening shot is planned so the video earns the next three seconds.
Filmed 9:16, with key action and text kept clear of the areas Instagram covers with the caption, buttons and profile name. Feed versions in 4:5 or 1:1 come from the same setups.
Captions and on-screen text in your brand style. Or deliberately none: the Heineken video had no subtitles, so it read in Margot Lee's own voice.
Formats, versions and delivery dates agreed before the shoot, so the content lands when your calendar needs it, not when the edit happens to finish.
Real projects
Beauty, fashion, street campaigns, behind-the-scenes and events, all shot vertically. Tap a film to play it.
Lancôme × Hoyeon Jung
Actress Hoyeon Jung preparing for the BAFTA Awards with Lancôme products. An intimate setting, soft light and fluid movement, with the beauty story told in about thirty seconds.
Lancôme × Millie Mackintosh
Millie Mackintosh getting ready for the BAFTAs with Lancôme, filmed in soft light with close attention to texture and detail, and delivered the same day for social and press.
YSL Beauty × Lucy Davies
Influencer Lucy Davies gets ready in her hotel room: a YSL candle, make-up with YSL bronzer and lipstick, and a last spray of Libre Santal Couture. Built as a Reel for her audience, not an ad.
Rouje
A model walks past Rouje's own posters across London wearing the dress from the ad, blending into the campaign. Shot in a cinematic tone for social, keeping the brand's Parisian look.
Kodansha × Dominic Solanke
Behind the scenes of Kodansha's Blue Lock campaign with Tottenham striker Dominic Solanke, commissioned through LA agency Story Arc: eight people and ninety minutes at a Premier League training ground.
The Academy × Helen Sharman
A closed talk in a fully darkened room, lit only by the projector. We shot vertical at ISO 12,800 with an ND filter, then filmed a short testimonial with Helen Sharman afterwards.
More vertical work on our social media videographer page.
Pricing
Every package is filmed vertically for Reels and Stories, edited with captions, and includes two rounds of revisions.
One edited vertical video up to 60 seconds, with captions. Suits a product drop, a founder moment or a teaser.
Two to three edited Reels from one session, with a concept call before the shoot and captions on every cut.
Four to six edited videos: behind the scenes, talking heads and vertical hero shots, graded, with versions for Reels, Stories and feed.
One shoot day and six edited videos, or two shoot days and twelve. The same crew each month, so nobody needs briefing from scratch.
A photographer is £1,000 for a half day or £2,200 for a full day; one person covering both photo and video is £2,500 a day. Talent, studio and styling are passed through at cost. Prices exclude VAT where applicable.
All packages and add-ons →How it works
Content is part of the first conversation, not something captured at the end. We work with your team or your agency.
Tell us what you're launching, where it will be posted and when. We send a quote within 24 hours of knowing the date, the location and what the content has to do.
Formats, shot list, location and talent are agreed before the shoot, and a 50% deposit holds the date. We can suggest locations across London to fit your brand and budget.
Filmed vertically, with feed versions from the same setups. A producer is on every project: on set for larger shoots, remotely for smaller ones.
3 working days for a Reel or half day, 5 for a launch day, or the same day if planned. Two rounds of revisions are included, and the balance is due within 14 days of delivery.
Questions
With We Stream, an edited Reel starts at £1,100, a half day producing two to three Reels at £1,800, and a launch or campaign day with four to six edited videos at £3,500. A monthly Instagram retainer is £3,000 for one shoot day and six videos, or £5,500 for two days and twelve. Filming only, for teams with their own editor, is £300 an hour with a two-hour minimum. Prices exclude VAT where applicable.
Planning before the shoot, vertical filming, editing with captions, and delivery ready to post as Reels, Stories or feed videos. Every package includes a producer, two rounds of revisions and £5 million public liability insurance held separately by each of our lead operators. Music for commercial use is licensed at cost, or you can add trending audio in the app when you post.
A single Reel or a half day turns around in 3 working days, and a full launch or campaign day in 5. Same-day delivery is an add-on from £400 to £1,500+, planned before the shoot: Amina Muaddi's poster campaign was ready for social the same evening.
Yes. A photographer on the same shoot is £1,000 for a half day or £2,200 for a full day, for behind-the-scenes photos, press stills or carousels that match the video. For smaller shoots, one person can cover both photo and video for £2,500 a day.
Not usually. Most Reels work from a short shot list and a clear goal, agreed before the shoot. For a more polished campaign, we put together a simple visual plan with you first.
Yes. Reels, TikTok and Shorts all use 9:16, so we keep text and key action clear of each app's interface and can deliver clean versions without captions or music, ready to adapt for each platform.
Yes. We suggest locations across London, from studios and stylised interiors to streets and public spaces, based on your brand, your budget and the permissions each location needs. Studio hire and location fees are passed through at cost.
Yes. We regularly work alongside agencies and in-house teams, follow their brand guidelines and deliver assets in whatever structure they need. For Lunesi's campaign we were the filming crew working with the brand's agency, and Kodansha's Blue Lock shoot came through LA agency Story Arc.
