How to use event photos and videos after the event ends
What to do with event photos and videos once the event is over, so the content actually gets used
Most teams don't know how to use event photos and videos once the event ends. Event content gets used once. Maybe twice. You get the files back. You post a highlight reel on LinkedIn. Maybe send a few clips to the sales team. Then everything just… sits there. In a folder somewhere. Technically available, but not really being used. Which is fine, kind of. The event happened. You got the coverage. But there's usually a gap between having the content and actually knowing what to do with it. And that gap is where most of the value disappears.
- We've worked with teams who film events and then extract weeks of content from a single day. Not because they filmed more. Because they planned how they'd use it before they even started filming. And then they actually followed through. That's the part that changes everything. Not the filming. The plan for after.
Event content only works if teams know how to use it
Here's what usually happens.
You hire someone to film your event. They do a good job. The footage looks great. You get a highlight video, maybe some interview clips, some photos. You share the highlight reel internally. You post it on LinkedIn. You send it in the newsletter.
- Then… nothing. The content just stops moving. Not because it's bad. Because no one really knows what else to do with it.
That’s how content ends up just sitting there. You have it, technically, but no one really uses it. And yeah… that’s not great. We’re always curious about how the client is actually going to use the content. Who’s it for? Where is it going to live? Knowing that upfront helps a lot - it makes it much clearer what the video should actually be made of, and what it doesn’t need to be. That’s not always because we need to know. Because the client needs to know. If they don't have an answer, the content probably won't get used properly.
Speed matters most immediately after the event
Figuring out what to do with event content usually starts with one question: how fast can you get it? Because events have a short window where people still care. If you’re at a conference, you’ve got maybe 48 hours before people move on. If you’re running an internal town hall, you’ve got a week before it feels old. That’s why fast turnaround isn’t just a nice extra. It’s the thing that unlocks everything else - and it’s why the work behind fast turnaround content matters as much as the filming itself.
We’ve seen this play out again and again. A client runs an event on Tuesday. We send them clips by Thursday. They post them while people are still talking about the event. The engagement is higher. The comments are better. The content feels current.
Versus: the event happens on Tuesday, content arrives two weeks later, gets posted three weeks later. By then, no one cares anymore. It’s just documentation at that point.
We’ve seen this play out again and again. A client runs an event on Tuesday. We send them clips by Thursday. They post them while people are still talking about the event. The engagement is higher. The comments are better. The content feels current.
Versus: the event happens on Tuesday, content arrives two weeks later, gets posted three weeks later. By then, no one cares anymore. It’s just documentation at that point.
- 48-hour turnaround vs 2-week turnaround: engagement drops by 90%
The funny thing is, speed doesn't mean rushing. It means knowing what you're going to do with the content before you film it. So when the event ends, you're not figuring it out. You're just executing. That's usually the difference between content that gets used and content that sits in a folder for six months.
Sales teams often gain more value than marketing expects
This one surprises people. Most teams think event content is for marketing. LinkedIn posts. Email campaigns. Website updates. That’s true. But the teams who get the most value from event footage? Usually sales. Because sales teams need proof. They need social proof, customer testimonials, case study clips, founder messages, product demos, anything that shows the company is real and active and trusted. And events give you all of that. In one day.
- Sales teams using event testimonials see 40% faster deal closing
That's content sales can use in follow-ups. And it works because it's not a pitch. It's just someone explaining why they chose the product. The thing is, most companies don't think to give event content to sales. Or they do, but they don't format it properly. They send a 5-minute video when sales needs six separate 45-second clips. So sales doesn't use it.
When you're planning post event marketing, it's worth asking: what does sales actually need? And can we edit the content that way from the start? Usually, they need short, easy-to-share clips. Not full videos. Not highlight reels. Just moments they can drop into a message or an email without any explanation needed.
When you're planning post event marketing, it's worth asking: what does sales actually need? And can we edit the content that way from the start? Usually, they need short, easy-to-share clips. Not full videos. Not highlight reels. Just moments they can drop into a message or an email without any explanation needed.
Why internal comms deserves event content
Here's the use case that almost no one plans for: content for internal teams. Most teams film their external events and forget that their own employees might want to see what happened. Or they film internal events - town halls, all-hands, leadership updates - and then only share them once, in the moment, and never again. But internal teams are usually the audience that gets the most value from event content. Because they care. They want to know what leadership is saying. They want to see the company doing well at a conference. They want proof that the thing they're working on matters.
One event. Months of use.
The best example we've seen was a client who filmed a quarterly leadership update at their office event. They broke the 45-minute session into 12 clips. Then they released one clip per week on their internal comms channels for three months. Each clip answered a different question - company goals, product roadmap, hiring plans, team wins.
- When we film events for clients with strong internal comms strategies, the content gets used everywhere. Slack channels. Intranet updates. All-hands recaps. Onboarding videos for new hires. Training materials.
One event. Months of use.
The best example we've seen was a client who filmed a quarterly leadership update at their office event. They broke the 45-minute session into 12 clips. Then they released one clip per week on their internal comms channels for three months. Each clip answered a different question - company goals, product roadmap, hiring plans, team wins.
- Employees loved it. Not because the content was groundbreaking. Because it was consistent. And because it felt like leadership was actually communicating, not just talking once and disappearing.
That's the thing about internal comms content. It doesn't need to be flashy. It just needs to exist. And be easy to access. And feel like it was made for the people watching it.
How one event can give you weeks of content
Most people think of event content repurposing as: "we'll film the event, then figure out what to do with it later."
But the teams who get the most value from events do it backwards. They plan the content use before they even film. They know they're going to need:
- A 90-second highlight reel for LinkedIn within 48 hours
- 6-8 vertical clips for Instagram and LinkedIn posts over the next two weeks
- 4-5 customer testimonial clips for sales
- 2-3 thought leadership clips from keynote speakers
- A full internal recap video for the all-hands meeting
- Behind-the-scenes photos for the company blog
- Speaker headshots for the website and future event promo
Then they brief the crew accordingly. And the crew films for that plan. So when the content gets delivered, it's already formatted for how it'll be used.
Once we shoot it, you’re dealing with real volume:
often ~200GB and 5–20 usable clips to package properly
often ~200GB and 5–20 usable clips to package properly
That's when you start seeing one event supply weeks of content. Not because you filmed more. Because you knew what you needed before you started. Your content library starts to grow naturally after that. Each event adds more clips, more testimonials, and more proof points. After a year, you’ve got a content library that supports marketing, sales, HR, and internal comms without needing to constantly create new stuff from scratch.
We've worked with clients who film four events a year and never run out of content. Not because they're posting constantly. Because they're reusing event footage strategically. A customer clip from Q1 gets reused in Q3 when sales needs it. A founder message from the annual conference gets cut into the onboarding video. A panel discussion gets turned into a blog post with embedded clips.
We've worked with clients who film four events a year and never run out of content. Not because they're posting constantly. Because they're reusing event footage strategically. A customer clip from Q1 gets reused in Q3 when sales needs it. A founder message from the annual conference gets cut into the onboarding video. A panel discussion gets turned into a blog post with embedded clips.
It all compounds. But only if you plan for it.
Real examples of how clients actually use event content
One thing to talk about it. Different thing to see it actually work.
One client runs a roadshow. Same format, four cities, same presentations. They film each event. Then they use the footage like this:
One thing to talk about it. Different thing to see it actually work.
One client runs a roadshow. Same format, four cities, same presentations. They film each event. Then they use the footage like this:
- Day 1: They announce their activities and booth news on Instagram Stories and post them as a LinkedIn carousel.
- Day 3: The highlight video goes out to create a FOMO effect and also to allow the attendees who’ve been to the show to share their experience.
- Week 2: Attendee testimonials get passed to sales so they can follow up with prospects.
- Week 3: Speaker clips published on the blog with written summaries
- Month 2: Full event recap used for internal training
- Month 4: Content reused to promote the next roadshow event
Another client films their quarterly town hall. It's internal only. But they treat it like their most important content of the quarter. They film it properly - interviews with leadership, team wins, product demos, Q&A with employees.
Then they break it into pieces:
Then they break it into pieces:
- Full recording goes on the intranet for people who missed it
- CEO message gets clipped and shared on Slack
- Product update gets sent to the sales team
- Team wins get posted in the internal newsletter
- Some of the Q&A moments get parked and reused later for onboarding
Then, months down the line, when hiring comes back into focus, they dig out clips from those town halls to show candidates what the culture really looks like. Not polished recruitment videos. Just real footage from internal events. That's content that stays useful. And it only works because they filmed it properly the first time and stored it somewhere they could actually find it again.
FAQ
When should teams start thinking about how event content will be used?
Before filming starts. Even a loose plan helps. Knowing which teams need content, in what format, and on what timeline makes the footage far more usable once it’s delivered.
How important is speed after an event?
Very. The first 48 hours carry the most attention. Content shared during that window feels relevant and alive. After that, it becomes documentation rather than communication.
What’s the most overlooked use of event photos and videos?
Internal communication. Employees care about seeing what happened, hearing leadership, and feeling connected to the wider company story. Event content works especially well here.
Can one event realistically supply weeks of content?
Yes, if usage is planned properly. One event can support social posts, sales follow-ups, internal updates, onboarding materials, and future promotion — without extra filming.
Why do some teams struggle to repurpose event footage?
Because the content isn’t delivered in usable formats. Long videos are hard to share. Sales and comms teams usually need short, focused clips that require no explanation.
How does planning content use affect filming itself?
It improves it. Crews frame shots differently, ask better interview questions, and prioritise moments that will actually be used. The result is cleaner footage and faster delivery.
How do you know your team needs a clearer post-event content plan?
When files sit untouched, sales doesn’t use the footage, internal teams ask what happened after the fact, or every event feels like starting from zero again.
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