Guide for event and marketing teams
How to repurpose event video and photos
We Stream is a London video and photo production company that has filmed Fast Growth Icons for four years and DATA.BET's stands at ICE and SBC Summit. This guide shows how one event day becomes weeks of posts, sales clips and internal updates, and what to ask the crew for before the doors open.
- 1highlight film, 2 to 3 minutes
- 6speaker or interview clips with captions
- 6vertical cutdowns for Reels, TikTok and Shorts
- £1,400the edit pack for all of it
Stage session at Fast Growth Icons Stockholm 2024. One stage interview like this can supply several speaker clips on its own.
The release calendar
When each piece should go out
Interest in an event is highest while it is still running and fades over the following fortnight. Plan the order of release before the shoot, so each format lands while people still remember the room.
- During the event
Photos
Edited photos go out in batches through the day, so guests and speakers can post while they are still there. Same-day photos are +£150 for a selection of 10 to 15, or +£400 for the full gallery.
- Same day or next morning
A short recap
A 45 to 60 second recap for LinkedIn and the event's own channels. It has to be planned before the shoot, because the editor works on site.
- Within 7 working days
Highlight film
The 2 to 3 minute film for the website, the newsletter and next year's sign-up page. A 48-hour rush is £400.
- Weeks 2 to 6
Clips and verticals
One or two a week: speaker clips on LinkedIn, verticals on Instagram, testimonials handed to sales for follow-ups.
- Before the next edition
Promotion
Last year's best moments sell this year's tickets and stand space. Keep the photos and clips where the next campaign can find them.
Beyond the marketing team
Who uses which piece
Most event footage reaches one channel and stops. Ask each team what they need before the event and the edit list writes itself.
Marketing
The highlight film for the website and newsletter, and a run of short posts that keep the event visible for a month afterwards.
- Highlight film
- Verticals
- Photo carousel
Sales
A client or partner explaining why they chose you, cut to under a minute, so it drops into a follow-up email without explanation.
- Testimonial clips
- Stand photos
Internal comms and HR
Leadership talks for people who could not attend, and real footage of the team for hiring pages and onboarding.
- Full sessions
- Team photos
- Culture clips
Speakers and partners
Their own clip and portrait to share, which takes your event to audiences you would not reach on your own channels.
- Speaker clips
- Portraits
Case: four years, four cities
Fast Growth Icons: one library, every edition
Fast Growth Icons runs invitation-only events for founders of fast-growing companies. We have filmed and photographed them since 2022, in London, Manchester, Stockholm and Berlin. Photos went out while each event was still running, with the first batch usually ready by lunch, so guests posted before the day had ended.
Because every edition is shot to the same standard, the organiser can pull a Stockholm roundtable into a London invitation, or a Manchester speaker into a sponsor deck, and nothing looks out of place.
Case: one shoot, two shapes
DATA.BET: landscape and vertical
DATA.BET, the sportsbook supplier, has booked us at trade shows since ICE London 2024. Each stand is filmed for two outputs at once: a landscape highlight film for the website and investor updates, and vertical interview cuts for social, framed for 9:16 while we shoot rather than cropped afterwards.
The stand photos do a third job. Meetings with partners and press interviews on the stand become proof for sales that the company is busy and well connected. The full story of the Barcelona activation is in our DATA.BET at ICE Barcelona 2026 case.
- ICE London 2024
- SBC Summit Lisbon 2024
- SBC Summit Lisbon 2025
- ICE Barcelona 2026
- SiGMA South America 2026
Landscape: DATA.BET at ICE London 2024.
Vertical: interview cut.
DATA.BET stand photos, SBC Summit Lisbon 2025.
Before the doors open
What to tell the crew
Reuse is decided on the day of filming. A crew that knows where each piece is going frames, lights and asks questions for it.
- The edit list. How many clips, verticals and photos, and which team gets each. "Cover everything" produces footage nobody can find later.
- Formats. If verticals matter, the operator protects a 9:16 frame in every interview instead of cropping a wide shot afterwards.
- Who to interview. Names, roles and two or three questions each, written so the answers work as 45 to 60 second clips.
- Full sessions. Talks you want in full need a locked-off camera and a feed from the sound desk, which is different kit from roaming coverage.
- Consent. Speakers and clients who agree to marketing use, so sales can send their clip without asking again.
- Deadlines. Which pieces must exist the same day and which can wait for the normal 7 working days.
A press interview on the DATA.BET stand, SBC Summit Lisbon 2025. Moments like this are worth a photo for the sales deck even when the interview belongs to someone else.
What the edit costs
Prices for repurposing
Published rates from the We Stream rate card, valid to 30 September 2027. Editing is priced on top of the filming day, and the edit pack is the cheapest way to get a full set.
One operator, full day, with a highlight film and 4 clips
£2,400Two operators, full day, with the edit pack
£3,900Same-day photo selection, 10 to 15 images
+£150Same-day photo gallery, edited through the event
+£400VAT will be added where applicable. Travel outside London is calculated by us and included in your quote, so there is nothing to add later. Filming rates, photography and on-site editing are on our event video prices page, and fast turnaround is explained on same-day event video.
Questions
Repurposing event content
Anything else, email team@westream.uk and you will have an answer within 24 hours.
What can one event day be turned into?
A filmed day usually gives a 2 to 3 minute highlight film, six speaker or interview clips and six vertical cutdowns, which is our £1,400 edit pack. With a photographer on the day you also get a full set of edited photos for posts and for promoting next year's edition.
How soon should event content go out?
Photos during the event, a short recap the same day or the next morning, and the highlight film within 7 working days. Clips and verticals work best spread over the following two to six weeks, one or two a week.
Who should get event footage apart from marketing?
Sales, for short client testimonials to send in follow-ups. Internal comms and HR, for leadership talks and team footage. Speakers and partners, who share their own clips and bring the event to new audiences.
What should we tell the crew before the event?
The edit list and who each piece is for, whether you need vertical formats, who to interview and what to ask, which sessions to record in full, who has agreed to marketing use, and which pieces are needed the same day.
How much does it cost to repurpose event footage?
A highlight film is £500, speaker clips and vertical cutdowns are £150 each, and the edit pack of 1 highlight, 6 clips and 6 verticals is £1,400. A full day with one operator, a highlight film and 4 clips is £2,400. VAT will be added where applicable.
Can we have photos while the event is still running?
Yes. The full same-day gallery is +£400, with edited photos arriving in batches through the day, or +£150 for a selection of 10 to 15 images. At Fast Growth Icons the first batch was usually ready by lunch.
How long do clips and verticals take?
Edited video arrives inside 7 working days with two rounds of revisions. A rush edit within 48 hours is £400, and a short recap on the day itself can be planned with an editor on site.
How should we store event content so it gets reused?
Keep the finished files in one shared folder per event, named by date and city, with a note of who appears in each clip and whether they agreed to marketing use. A year later that note is what lets sales or HR use the clip without asking around.
Next
Plan the edit before the event
Send us the date, the venue and the teams who will use the footage. We reply the same day with an edit list and a price for the whole set.
Written by Violetta Coretnic, producer and co-founder at We Stream. Updated .
We Stream Ltd · London · No. 17207516
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