Case study · Ukraine WOW
Usyk and Branson at Trafalgar Square: photos out in 20 minutes
We Stream is a London video and photo production company (We Stream Ltd, founded in 2022 by Violetta Coretnic and Vitalii Vakulchuk). In July 2025 Ukraine WOW hired us to film the unveiling of Boryviter, a mosaic dedicated to Ukraine, with Oleksandr Usyk and Richard Branson in Trafalgar Square. The photos had to reach the press within 20 minutes. They did, and Ukraine's major outlets ran them within hours.
The event
A world champion, a billionaire and a mosaic, in the middle of London's busiest square, with no space set aside for the crew.
Boryviter is a mosaic dedicated to Ukraine, unveiled in Trafalgar Square in front of the National Gallery in July 2025. Ukraine WOW hired us directly to film and photograph it. Oleksandr Usyk and Richard Branson unveiled it, a few days before Usyk stepped back into the ring against Daniel Dubois.
They weren't the only names. Justine Simons, London's Deputy Mayor for Culture, spoke, and Rozetka owner Vladyslav Chechotkin, actor Jack Gleeson and Superhumans ambassador Rusya Danylkina were in the square too. Ukrainian media were waiting for the pictures, which made speed the whole brief.
The highlight film, edited the same evening.
Before anything started
An hour early, a preset ready
We arrived an hour before the start with two camera operators and a photographer.
In that hour we shot test photos and edited them on the spot, so we had a preset matched to that day's weather and the brand colours before the first guest arrived. That is what makes a 20-minute delivery possible: by the time the real photos are taken, the look is already decided.
Then the square filled up. There was a crowd around Branson and Usyk the whole time and no space had been set aside for the crew, so most of the filming meant squeezing between people to get the shot.
The 20 minutes
From the unveiling to the newsrooms
With nowhere to sit, one of us edited the photos on a laptop on the ground in the middle of Trafalgar Square.
- Test shotsA preset for the light and the brand colours, built on the spot.
- Two cameras, one photographerUsyk and Branson on stage, the crowd, the speeches.
- Photos to Ukraine WOWEdited selects for the press release, sent from the square.
- The highlight filmEdited at our base the same day.
Where it went
Ukraine's outlets ran it within hours
The photos went to Ukraine WOW for the press release, and from there to the media.
- Vikna, Suspilne, Bukvy and TCH all ran our footage and photos within hours.
- On television. Some outlets used the photos on air, not only online.
- Ready to publish. Clean, well-framed selects that an editor can use without asking for anything else.
Two more cuts
The vertical, and one nobody asked for
The highlight film also went out as a vertical cut. Then we made a third film of our own.
Richard Branson and Boryviter
- The vertical cut of the highlight film, 1:12
Oleksandr Usyk in London
- Our own fight-promo cut, 0:19
The world heavyweight champion, days before a title fight.
From the same footage we pulled every moment with Usyk: climbing onto the stage, working the crowd, getting the whole square cheering back at him. Then we cut it the way you'd cut a fight promo rather than an event recap, faster and far bolder than the edits we normally hand a client.
Nobody asked for it. It looks and moves like nothing else we shot that day, and that's the point of it.
From the client
"You're incredible. You jumped into our event with barely any time, and somehow managed to match our energy exactly. The results are stunning: every photo, every frame of video is already being used in our comms and press."
From the day
Photos from Trafalgar Square
A selection from our photographer's coverage, delivered for the press release and the client's own channels.
For your event
What a press event needs from the crew
If your event has press waiting, these three decisions matter more than the camera list.
Crew
Sized to the press
Two cameras and a photographer as a minimum when the guests are high-profile and the crowd is dense. One person can't cover the stage, the crowd and the selects at once.
Look
Decided before doors
Test shots and a preset before anything starts, so the first real photos are already finished when they're taken.
Delivery
An edit point on site
A laptop and a person whose only job is the selects, sending them while the event is still running.
Prices
What this kind of day costs
Published rates, filmed and edited. Travel outside London is calculated by us and included in your quote, so there is nothing to add later. VAT will be added where applicable.
See event video prices and same-day event video.
Questions
Frequently asked
Who filmed Oleksandr Usyk and Richard Branson at Trafalgar Square?
We Stream, a London video and photo production company. Ukraine WOW hired us directly to film and photograph the unveiling of Boryviter, a mosaic dedicated to Ukraine, in July 2025, with two camera operators and a photographer.
How fast were the photos delivered?
Within 20 minutes. One of us edited the selects on a laptop on the ground in the middle of Trafalgar Square and sent them to Ukraine WOW for the press release. The highlight film was edited the same evening.
How do you deliver event photos in 20 minutes?
By deciding the look before the event starts. We arrived an hour early, shot test photos and built a preset for the day's light and the brand colours, so the real photos only needed selecting and light finishing. One person's only job was the selects.
Which media used the Trafalgar Square photos?
Vikna, Suspilne, Bukvy and TCH all ran our footage and photos within hours, and some outlets used the photos on television.
Who else was at the Boryviter unveiling?
Justine Simons, London's Deputy Mayor for Culture, spoke, and Rozetka owner Vladyslav Chechotkin, actor Jack Gleeson and Superhumans ambassador Rusya Danylkina were there.
What crew do you recommend for a press event with high-profile guests?
At least two camera operators and a photographer when the guests are well known and the crowd is dense, plus someone whose only job on the day is selecting and sending photos.
Can you film public figures when there is no space set aside for the crew?
Yes. At Trafalgar Square the crowd stayed around Branson and Usyk the whole time, so most of the filming meant working between people. Planning positions in advance and keeping the kit light makes that possible.
How much does press event photo and video coverage cost in London?
Photo and video from two people for a full day, with a highlight film and 4 clips, is from £4,100. A same-day photo gallery edited through the event is +£400, a same-day video recap up to 60 seconds is £400, and a second camera operator for event support is £800. VAT will be added where applicable.
Press waiting?
Tell us when it has to land, we'll plan the day around it
Send the date, the place, the guests and who needs the photos first. We'll size the crew and give you one fixed price.
A date in mind?
It is worth getting in touch early
We have a limited number of slots per month. iGaming expos, fashion weeks, and large-scale corporate events fill quickly.