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Some huge brands often wonder how to refresh their content… How to make the brand more memorable and their offering more desirable? The answer is simple - you have to pay attention to your marketing.
Marketing often relies on ad settings rather than the actual content being put out there. Small marketing or social media teams within a company run out of ideas pretty fast - so what do you do then?
Content creation companies can answer all these questions for you. Such companies focus solely on the creativity and reach of the content. They often have a young roster of creative minds working with them, tracking trends to predict what’s going to go viral next and adapting your content to reach the right audience - the one that’s going to connect, share, and, obviously, buy your product.
Lessons from our high-profile campaigns
Max Factor campaign
Working with such a huge brand really makes you think - what else is out there? What idea hasn’t been explored fully yet? And even though it feels like every idea has been used, we always look to reveal what truly defines the brand.
Light, positive, social vibes are what make Max Factor stand out to us. We created a couple of light, unpolished videos that demonstrated that this brand is for people who are young, energetic, and authentic. A backstage-style video helped us achieve a non-pretentious look and reminded people of the brand’s real character.
For the upcoming campaigns with this company, we plan to incorporate even more social content to help people understand that owning Max Factor cosmetics isn’t a luxury - it’s a necessity that just happens to be quite affordable.
Rebecca Vallance x Nicky Hilton collaboration
What else helps a brand connect with its audience and keep things interesting? Live events.
Organise an in-person event for your sponsors and industry leaders, and include a few social media influencers. Get a content creation company with a team of photographers and videographers on board to capture the event. Share behind-the-scenes content that makes people feel like they are part of the brand’s family and story, because, as we all know, people always want to feel connected to something greater than themselves.
This approach is especially helpful when building a community of loyal, continuous buyers. Finding a content creation company you enjoy working with and sticking with them helps maintain a consistent style across all your events. Details like angles, lighting, and composition in every good photo help establish your brand’s identity and make it feel even more authentic.
Out of all content creation companies out there, why We Stream?
Honestly, it’s always up to you who you choose to work with. But if you like our work and our approach, write to us - let’s see if we’re a good fit.
We love working with people we vibe with - those who share our values and interests. People who value authenticity and are passionate about making their clients happy above all else.
We Stream is like a river - wild, energetic, and fresh. As a team, we try to avoid the mistakes other content creation companies make. We focus on the vibe of the brand and draw the viewer into its world. We’re that one team that’s always excited about every project, always striving to make the most of it - because every new project is a piece we proudly showcase in our portfolio.
So why does your brand need content creation at all?
Fresh content is always useful. It at least reminds people of your company, drives more sales, makes your brand more memorable, and increases your credibility. Good video content can actually improve your chances of getting approved for grants, securing funding, or simply paving the way for your next success.
Even if it’s the first video you’ve ever made for your brand, you can gain a lot of experience from collaboration. At this stage, you might not be sure what will work best, but it gives you something to reflect on, and the next video you order will definitely work better. Even a video you see as something not perfect becomes part of your brand’s story, helps you showcase your journey, and lays a strong foundation for the future.
Beyond delivery: what’s next after receiving your video?
So, you’ve spent a lot of money on a video or a series of videos. You’ve received the final product, and it’s the best video you’ve ever had. What’s next? How do you monetise it and get optimal results from even one campaign?
- Write a blog post on your website. Include some behind-the-scenes shots, explain why you decided to create the video, and talk to the audience about your brand’s message. Link to relevant pages, collections, blog posts, or products featured in the video or related to the theme.
- Send a press release to news agencies or blogs. Let them know something big is coming. Mention all the prominent names involved in the video and why this project matters.
- Share a longer behind-the-scenes video across your social media platforms. Build anticipation by discussing how great the final video is and encouraging people to wait for its release. Remind them the day before that tomorrow is THE day.
- Post the video on YouTube, LinkedIn, and Facebook. Invite people to discuss the video - what they liked, what they didn’t, and how it made them feel.
- Use the vertical version of the video for TikTok and Instagram. Ask people to check out the behind-the-scenes content you posted earlier and inquire which version they preferred - vertical or horizontal.
- Collect data. Check your analytics across all platforms. Create a table with key metrics for future reference. Use this data to refine your strategy and make your next video perform even better.
Final thoughts
Content creation is more than just producing pretty visuals - it’s about being authentic, not relying on basic stories that are repeated in every campaign, but finding something that works uniquely for you. It’s about building connections and creating moments that allow you to reflect on the past. At We Stream, every project is a chance to explore a brand’s unique world and bring it to life through vision.
REQUEST A QUOTE BY EMAIL
High-profile campaigns such as Max Factor, dynamic offline events featuring Rebecca Vallance and Nicky Hilton, event videos for Tommy Hilfiger, or product videos for Dior - we can simply do it all. For all of our projects, our focus remains the same: to craft content that feels real, relatable, and memorable - something that is yours and only yours.
If you’re looking for a team that not only films great videos but also cares about your brand, your goals, and your customers, let’s jump on a call or chat on whatsapp. We’d love to hear your ideas, share ours, and see how we can create an incredible video, that we will add to our collection in the portfolio together.
FAQs
Do social media companies do marketing?
Some social media companies handle full-scale marketing campaigns, but our focus is on creating high-quality content. We produce videos, photos, and graphics that help brands stand out online, making their marketing efforts more effective.
Some social media companies handle full-scale marketing campaigns, but our focus is on creating high-quality content. We produce videos, photos, and graphics that help brands stand out online, making their marketing efforts more effective.
Do small businesses also need a social media company?
Absolutely. Small businesses benefit from professional content that grabs attention, builds trust, and attracts more clients. Working with a social media content company ensures that even small brands can have polished, eye-catching posts without the need for in-house resources.
Absolutely. Small businesses benefit from professional content that grabs attention, builds trust, and attracts more clients. Working with a social media content company ensures that even small brands can have polished, eye-catching posts without the need for in-house resources.
What type of content should I create to engage my audience?
The right content depends on your audience and niche. Professional social media companies like ours help you figure out what works best, whether it's product showcases, behind-the-scenes videos, customer stories, or trending short-form content tailored for platforms like Instagram, TikTok, and LinkedIn.
The right content depends on your audience and niche. Professional social media companies like ours help you figure out what works best, whether it's product showcases, behind-the-scenes videos, customer stories, or trending short-form content tailored for platforms like Instagram, TikTok, and LinkedIn.
How can I increase my brand's visibility on social media?
High-quality content is key. Partnering with professional social media content creators means your brand gets visually striking posts, consistent updates, and platform-specific content that boosts engagement and helps you reach more people.
High-quality content is key. Partnering with professional social media content creators means your brand gets visually striking posts, consistent updates, and platform-specific content that boosts engagement and helps you reach more people.
