Not every event needs a five-camera setup and a feature-length edit. But not every event should be cut down into a two-minute highlight reel either.

We’ve worked on both ends of the spectrum - from fast-turnaround fashion content to full-scale corporate conferences with multiple deliverables. And here’s what we’ve learnt: the type of event video you commission should match your brand’s goals, not just your budget or internal habits.


What counts as “Event highlights”?

The highlight video is the most common request we get. A short, impactful cut of your event 60 to 180 seconds - featuring fast edits, music, key moments, and crowd shots.

It’s usually built for:

  • Social media: Instagram, LinkedIn, TikTok
  • Post-event hype
  • Recaps for attendees and stakeholders
  • Sponsor thank-you content

Done well, it’s sharp, on-brand, and built for sharing. But its strength lies in the mood it sets - not the information it delivers.

You won’t get full speeches, panel recordings, or long-form interviews here. Just the energy, tone, and atmosphere - distilled into a fast-moving cut.

Best when: You’re promoting your event, building social traction, or recapping for an external audience.

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What does “Full coverage” actually mean?
Full coverage doesn’t mean filming nonstop - it means capturing the content that actually matters, in a way that’s easy to reuse across platforms.
For us, that typically includes:
  • Multi-cam filming of all sessions or panels
  • Mic’d speakers for clear audio
  • Audience b-roll and crowd reaction shots
  • Stage transitions and branding moments
  • Interview setups for client or speaker soundbites
And post-event:
  • Full edited recordings of panels or sessions
  • Short social cutdowns for key quotes
  • SRT files or burned-in captions
  • Highlight reel (optional, but recommended)
It’s how we handled conferences like Newsweek’s Executive Forum, where we filmed seven hours of content with two videographers and three cameras. The result? Edited panels, raw files, highlight videos - all delivered cleanly for internal comms, press use, and social.

What works best depends on how you’ll use the footage

Running another event next year? You’ll want a strong highlight reel that shows turnout and builds excitement.
Need internal training or presentations for investors? Full session recordings are more useful.
Want to strengthen sponsor relationships? Use branded cutdowns and interview clips.
Positioning your leadership team as industry voices? Film their talks in full and reuse them across channels over time.
  • In most cases, we recommend combining both highlight and full coverage - but focusing first on whatever supports your core objective.
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It’s a question we hear more and more: Do you really need an event videographer? What DIY content misses is something that only becomes obvious after the event. Anyone can point a phone at the stage, but what gets lost is everything in between - the atmosphere, the brand voice, the narrative. DIY clips are often shaky, poorly lit, or disconnected from your marketing goals. A professional event videographer doesn’t just film what’s happening - they understand how to capture the moments that actually sell your story. The result? Footage that doesn’t just sit on a shared drive - it drives value.
What we recommend most often
Clients come to us thinking they want “a quick video.” But after one discovery call, they realise what they actually need is a more flexible set of deliverables.
Our usual recommendation:
  • One fast-cut highlight video (for socials and recap emails)
  • Edited full talks/panels (for internal use or your YouTube channel)
  • Raw footage archive (so your team can repurpose in the future)

This combo gives you short-term hype and long-term assets. And if you’re working with sponsors, speakers, or partners - this bundle makes you look a lot more prepared.

What about cost?
  • From £950
    Highlights only
    Includes one videographer, 4 hours filming
  • From £1,950
    Full coverage
    Two videographers, 8 hours filming panels/speeches, plus a highlights reel
  • From £3200
    Full production crew
    Producer-led shoot with multi-cam setup, pro audio, lighting, and fast-turnaround post. Ideal for events where media-ready content is needed next day

Let’s be honest - some brands spend five figures on staging and guest speakers but cut corners on the video. That’s a missed opportunity. Your video is the only thing that lasts beyond the day

Why this matters more in 2025

We’re in a visual-first era. People don’t just want to hear what happened - they want to see it, feel it, and judge it.
Event videos are no longer about memory. They’re about messaging.
The right type of video coverage signals your brand’s positioning, clarity, and relevance. And it works harder than any brochure ever could.

Don’t just film it - plan it

We always start with a strategy call. Before the cameras are out, we want to know: Who are you speaking to? Where will this video live? What result are you hoping to get? That planning stage is where a good event videographer makes all the difference. It often leads to better outcomes – and in some cases, to smarter content ideas altogether. We’ve had clients rethink their approach completely after realising how much potential their footage really had. That’s where the value lies – not just in capturing what happens, but in knowing what to do with it.

  • Many events benefit from a hybrid approach. You might need highlights to share within 24 hours, but also full coverage of a keynote speaker that can be uploaded to YouTube, sent to stakeholders, or repurposed in email marketing.
  • We've done this for corporate conferences, charity events, fashion activations, and product launches. The right combination depends on who your audience is and how the content will be used. Our team helps you figure that out early - so you’re not left guessing afterwards

We work with you to build the right strategy, suggest what to capture, how to frame it, and where it will have the most impact.
We’re marketers in camera-operator clothes. And our job isn’t just to film your event - it’s to make your brand stronger because of it.
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FAQ

What is the difference between event highlights and full coverage?
Event highlights are short, fast-cut edits focused on energy and atmosphere, while full coverage includes recorded talks, panels, and longer-form content that can be reused across internal and external channels.
What’s included in full event coverage?
Full coverage typically includes multi-camera filming, recorded audio of speakers, b-roll of the audience, stage transitions, interviews, and delivery of full edits and social media clips.
What happens if I don’t plan my video coverage in advance?
You risk missing important moments, filming the wrong things, or ending up with footage that doesn’t serve your goals. That’s why strategy always comes first.
Can one event video shoot give me enough content for months?
Yes - if the shoot is planned strategically. From one event, you can get a highlight reel, full talks, short social clips, vertical edits, and branded snippets.
Why are event highlight videos so popular?
They’re quick to watch, easy to share, and deliver the mood of an event without needing much context — perfect for social channels and marketing emails.

Violetta Coretnic
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