Event video production London: SBC Summit, ICE London, and trade show coverage
Event video production London for ICE, SBC Summit, and trade shows. We've filmed ICE 6 times and SBC 4 times. Same-day photos, 5-7 day delivery, €5k-€10k for multi-day coverage
Most trade show video looks the same. If you're looking at event video production London options for ICE or SBC, you've probably noticed this. Wide shots of the expo floor. Some booth footage. Maybe an interview or two if you're lucky. Then it gets edited into a 90-second highlight reel that… exists. But doesn't really capture what actually happened.
- Which is fine if you just need proof the event happened. But if you're exhibiting at ICE London or SBC Summit or any major trade show? You need more than that. You need content that shows your stand was busy. That people stopped. That your activation worked. That you weren't just there - you made an impact.
The pattern that keeps showing up
We’ve filmed at ICE six times and SBC Summit four times across different years and locations. Different brands. Different booths. Different years. And the pattern that keeps showing up is this: the companies that treat trade show video as part of their event strategy get way more value than the ones who book a crew last minute and hope for the best.
Because these events move fast. Three days. Thousands of people. Noise everywhere. And if you don’t have a plan for what you’re filming and why, you just end up with generic coverage that could be from anyone’s booth at any trade show. That’s the difference between standard coverage and a great event video - knowing the purpose before the camera comes out.
We’ve filmed at ICE six times and SBC Summit four times across different years and locations. Different brands. Different booths. Different years. And the pattern that keeps showing up is this: the companies that treat trade show video as part of their event strategy get way more value than the ones who book a crew last minute and hope for the best.
Because these events move fast. Three days. Thousands of people. Noise everywhere. And if you don’t have a plan for what you’re filming and why, you just end up with generic coverage that could be from anyone’s booth at any trade show. That’s the difference between standard coverage and a great event video - knowing the purpose before the camera comes out.
Why trade show video production is different from
regular event coverage
It's not like filming a conference. At a conference, there's structure. Panels start at specific times. Speakers go on stage. You know where to point the camera.
At a trade show? Chaos. Your booth's buzzing one minute, completely quiet the next. A competitor does something flashy next door and you can literally see people getting distracted and wandering over. Or someone important just appears out of nowhere, gives you maybe 30 seconds of attention, and you’re like… okay, we either grab something now or we’re never seeing them again.
And somehow, through all of that, you're meant to capture content that proves being there was actually worth it.
When we film trade show video production London, we're not just covering what happens. We're hunting for proof. Proof that people stopped. Proof that they stayed. Proof that they cared.
At a trade show? Chaos. Your booth's buzzing one minute, completely quiet the next. A competitor does something flashy next door and you can literally see people getting distracted and wandering over. Or someone important just appears out of nowhere, gives you maybe 30 seconds of attention, and you’re like… okay, we either grab something now or we’re never seeing them again.
And somehow, through all of that, you're meant to capture content that proves being there was actually worth it.
When we film trade show video production London, we're not just covering what happens. We're hunting for proof. Proof that people stopped. Proof that they stayed. Proof that they cared.
DataBet at ICE London 2024
We filmed DataBet at ICE London 2024. Three days. Their booth was… well, it was hard to miss. They brought a full sports car. Set up a tyre-change challenge. Mini racing games. The whole thing was designed to pull people in. And it worked. Their booth was constantly busy. So we filmed that. The energy. The crowds. People competing. Company reps doing on-stage presentations.
We filmed DataBet at ICE London 2024. Three days. Their booth was… well, it was hard to miss. They brought a full sports car. Set up a tyre-change challenge. Mini racing games. The whole thing was designed to pull people in. And it worked. Their booth was constantly busy. So we filmed that. The energy. The crowds. People competing. Company reps doing on-stage presentations.
We delivered same-day photos throughout the event so their team could post while it was still happening. Final video came a week later - dynamic, fast-paced, reflected the competitive spirit they were going for. Over three days, we delivered 474 photos same-day and a final 90-second highlight video within 7 days.
That's what trade show coverage should feel like. Not just documentation. Proof things actually worked.
That's what trade show coverage should feel like. Not just documentation. Proof things actually worked.
What makes ICE London and SBC Summit
event video production different
ICE and SBC aren't just big expos. They're… specific. The audience is specific. The brands are specific. The expectations are specific.
If you're exhibiting at ICE London or SBC Summit, you're in iGaming. And that means you're surrounded by brands doing… basically the same thing. Everyone’s trying to get noticed at the same time, in the same room. It’s chaos.
And the brands that do well usually have one thing in common - they’ve thought, even just a little bit, “Is this actually worth filming?” Because some activations look great in real life… and then on video it’s just people walking past a banner. Not just nice to look at. Actually worth capturing on camera.
If you're exhibiting at ICE London or SBC Summit, you're in iGaming. And that means you're surrounded by brands doing… basically the same thing. Everyone’s trying to get noticed at the same time, in the same room. It’s chaos.
And the brands that do well usually have one thing in common - they’ve thought, even just a little bit, “Is this actually worth filming?” Because some activations look great in real life… and then on video it’s just people walking past a banner. Not just nice to look at. Actually worth capturing on camera.
BitPace at ICE London 2024
We filmed BitPace at ICE London 2024. Their activation was simple but effective. Caricature artist on-site. Traditional Turkish sand coffee being made. Prize giveaways of AirPods and iPads. It was playful. Different. People stopped just to see what was happening.
We filmed BitPace at ICE London 2024. Their activation was simple but effective. Caricature artist on-site. Traditional Turkish sand coffee being made. Prize giveaways of AirPods and iPads. It was playful. Different. People stopped just to see what was happening.
We covered two hours of filming spread over two days. We delivered next-day photos and a full highlight video within five days.
Then when we filmed them again at SBC Summit Lisbon 2025, they did something completely different. Live ice-cream show made with liquid nitrogen. Clouds of mist filling the booth. People stopping mid-conversation just to watch. We filmed visitor reactions. Interactions. The whole playful atmosphere around it. Same-day photos throughout the event. Final video delivered within 5-7 days.
That's the pattern with iGaming event videography. The booths that get the best content are the ones that give you something to film. Not just branding and a screen. An experience. A reason to stop.
Then when we filmed them again at SBC Summit Lisbon 2025, they did something completely different. Live ice-cream show made with liquid nitrogen. Clouds of mist filling the booth. People stopping mid-conversation just to watch. We filmed visitor reactions. Interactions. The whole playful atmosphere around it. Same-day photos throughout the event. Final video delivered within 5-7 days.
That's the pattern with iGaming event videography. The booths that get the best content are the ones that give you something to film. Not just branding and a screen. An experience. A reason to stop.
Why producer-led coverage matters at multi-day events
So why does multi-day coverage need a producer? To be fair most expos run for multiple days. And each day is different. Day one is usually setup and early arrivals. Day two is packed - everyone's there, booths are busy, energy is high. Day three starts strong but peters out by afternoon as people start heading to airports.
If you're just hiring someone to show up and film, they might not know that pattern. They might film heavily on day one when nothing's happening and miss the peak energy on day two.
If you're just hiring someone to show up and film, they might not know that pattern. They might film heavily on day one when nothing's happening and miss the peak energy on day two.
When we film multi-day events, there's always a producer managing the overall coverage. Not just "film what you see." But a structured plan for what needs to happen each day.
DataBet at SBC Summit Lisbon 2024
We filmed DataBet at SBC Summit Lisbon 2024 over several days. And the brief wasn't just "cover the booth." It was specific. Film the stand activation. Film the Counter-Strike competition they were running. Grab visitor reactions. Get footage of them winning the Silver Award for Esports Supplier of the Year. Deliver both horizontal and vertical highlight videos. Same-day photos for press and LinkedIn. That's a lot to coordinate over multiple days while the event is actively happening. And it only works if someone's actually managing it.
We delivered everything with our signature fast turnaround. Photos same-day. Final videos within the week. All of it ready to use immediately.
Why same-day photos actually matter
Here's something most exhibitors don't realize until after their first trade show: the content matters more while the event is still happening than after it ends. If you wait until the event is over to post photos, you've missed the window. Because while the expo is live, your competitors are posting. Attendees are posting. The hashtag is active. When we film trade shows, same-day delivery isn't extra. It's standard. We're editing and delivering photos throughout the event - sometimes within hours, sometimes faster - so the client can post while people are still at the expo.
Here's something most exhibitors don't realize until after their first trade show: the content matters more while the event is still happening than after it ends. If you wait until the event is over to post photos, you've missed the window. Because while the expo is live, your competitors are posting. Attendees are posting. The hashtag is active. When we film trade shows, same-day delivery isn't extra. It's standard. We're editing and delivering photos throughout the event - sometimes within hours, sometimes faster - so the client can post while people are still at the expo.
ALEA at SiGMA Euro-Med Malta
We filmed ALEA at SiGMA Euro-Med Malta. Two full days of coverage. We delivered same-day photos throughout the conference so they could post live. And we also filmed interviews with our compact on-site setup, shot their booth, and captured their activation where visitors could inhale flavoured air.
We filmed ALEA at SiGMA Euro-Med Malta. Two full days of coverage. We delivered same-day photos throughout the conference so they could post live. And we also filmed interviews with our compact on-site setup, shot their booth, and captured their activation where visitors could inhale flavoured air.
The final video came within five days. But the photos? Those were being posted the same day they were taken. While people were still walking the expo floor. While the event was still trending.
That real-time content does something the post-event highlight reel can't. It makes your booth feel active. Busy. Like something's happening that people should check out. And that drives more foot traffic while the event is still going.
That real-time content does something the post-event highlight reel can't. It makes your booth feel active. Busy. Like something's happening that people should check out. And that drives more foot traffic while the event is still going.
What actually works for exhibitor stand filming
Most exhibitor stand coverage is boring. Wide shot of the booth. Maybe a slow pan across your branding. Some product shots. Done. And yeah, that shows people what your stand looked like. But it doesn't show what it felt like to be there. It doesn't show that people were engaged. It doesn't show that your activation worked.
The exhibitor stand filming that actually works is the stuff that captures interaction. People stopping. People trying something. People talking to your team. People staying longer than they planned because something pulled them in.
The exhibitor stand filming that actually works is the stuff that captures interaction. People stopping. People trying something. People talking to your team. People staying longer than they planned because something pulled them in.
What we look for when filming stands
When we're filming exhibitor stands, we're hunting for a few things. Crowds - even small ones. People actually trying something. Reactions. Movement. The small details that show your team put effort in. If those elements are there, we can capture them. We also love filming details - Your team setting something up. Products being demonstrated. The small moments that show effort.
If those elements are there, we can capture them and turn them into content that actually shows your booth did its job.
When we're filming exhibitor stands, we're hunting for a few things. Crowds - even small ones. People actually trying something. Reactions. Movement. The small details that show your team put effort in. If those elements are there, we can capture them. We also love filming details - Your team setting something up. Products being demonstrated. The small moments that show effort.
If those elements are there, we can capture them and turn them into content that actually shows your booth did its job.
If they're not… that's a different issue. And it's not something a video can magically fix.
Getting good event interviews at expos
Getting good interviews at trade shows is harder than people expect.
It's loud. Everyone’s in a rush. No one’s stopping for a ten-minute chat. They’re already thinking about the next booth, the next meeting… whether they’ve got time to grab food before the queue turns into a fight.
So the setup has to be quick. Really quick. Minimal gear. No fuss. And the questions need to land straight away. No warm-up. No long intros.
It's loud. Everyone’s in a rush. No one’s stopping for a ten-minute chat. They’re already thinking about the next booth, the next meeting… whether they’ve got time to grab food before the queue turns into a fight.
So the setup has to be quick. Really quick. Minimal gear. No fuss. And the questions need to land straight away. No warm-up. No long intros.
- When we film event interviews at expos, we use a compact on-site setup. One camera. Small light. Wireless mic. We can set it up in under five minutes. Pack it down under one.
- And honestly, the best testimonials usually come from people who weren’t planning to be on camera. Someone just wanders over, genuinely likes what you’re doing, and you catch it in the moment - before they snap back into “next meeting” mode. That little unplanned clip? That messy, honest reaction? It's worth more than ten staged interviews where everyone's trying to sound polished.
Fast turnaround under high-pressure timelines
Trade shows are high-pressure. For everyone. Exhibitors are stressed about ROI. Organisers are managing logistics. Attendees are trying to see everything in three days.
And then after the event ends, there's usually a tight deadline. "We need the video by next week for our board meeting." Or: "Can we get it by Monday? We want to use it in our investor update."
And then after the event ends, there's usually a tight deadline. "We need the video by next week for our board meeting." Or: "Can we get it by Monday? We want to use it in our investor update."
That fast turnaround event video isn't just about editing quickly. It's basically filming in a way that makes the edit easier later
Vehicle smart at British Motor show
When we filmed the British Motor Show for Vehicle Smart, their activation was… ambitious. They had the real, I mean original DeLorean from Back to the Future. Like… the actual one. Full display. They even brought in an official representative from the studio.
When we filmed the British Motor Show for Vehicle Smart, their activation was… ambitious. They had the real, I mean original DeLorean from Back to the Future. Like… the actual one. Full display. They even brought in an official representative from the studio.
We filmed the stand, the car, the excitement around it. But we also used AI-assisted compositing to transform the stand into a cinematic recreation of the movie world. Made it feel like an experience, not just a booth.
The video also showcased the wider event - live car drifts, outdoor showcases, audience reactions. High-energy. Story-driven.
And despite all that complexity, we delivered on time. Because the plan was clear from the start.
The video also showcased the wider event - live car drifts, outdoor showcases, audience reactions. High-energy. Story-driven.
And despite all that complexity, we delivered on time. Because the plan was clear from the start.
What international event video production actually requires
A lot of the trade shows we film aren't in London. SBC Summit is in Lisbon. SiGMA happens in Malta, then other locations. ICE has events in different cities. And when you're filming international trade shows, there are extra layers. Travel logistics. Equipment shipping. Local venue rules. Time zone coordination for delivery.
The brands that get the best results from international trade show video are the ones who work with the same team repeatedly.
Because you're not restarting from zero each time. You already know how the client works. What they need. How fast they need it.
We've filmed DataBet and BitPace at multiple international events now. Lisbon. Malta. London. Different cities, but the approach stays consistent. That continuity matters when you're dealing with tight schedules and high stakes. Because at trade shows, you don't have time to figure things out. The event is three days. That's it. If something gets missed, it's just... gone.
The brands that get the best results from international trade show video are the ones who work with the same team repeatedly.
Because you're not restarting from zero each time. You already know how the client works. What they need. How fast they need it.
We've filmed DataBet and BitPace at multiple international events now. Lisbon. Malta. London. Different cities, but the approach stays consistent. That continuity matters when you're dealing with tight schedules and high stakes. Because at trade shows, you don't have time to figure things out. The event is three days. That's it. If something gets missed, it's just... gone.
Conference videographer London vs trade
show specialist
There's a difference between filming conferences and filming trade shows. And it's not obvious until you've done both.
Conferences are structured. Panels. Speakers. Schedules. You know what's happening and when. The filming is about capturing what was said and who said it.
Trade shows are unstructured. Things happen spontaneously. The value is in capturing energy and interaction, not speeches. It's reactive.
Conferences are structured. Panels. Speakers. Schedules. You know what's happening and when. The filming is about capturing what was said and who said it.
Trade shows are unstructured. Things happen spontaneously. The value is in capturing energy and interaction, not speeches. It's reactive.
- We do both. But the approach is completely different:
- Conference workPolished. Structured. Panels and speakers and networking sessions.
- Trade show workFast-paced. Reactive. Crowds and activations and moments that happen once and then they're gone.
Typically 2-3 crew for single-booth coverage, 4-5 for multi-location or interview-heavy setups.
- Same crew. Same equipment, mostly. But different mindset. Different workflow. Different deliverables.
What proper trade show coverage includes
Here's what proper event video production London delivers for trade shows. Highlight video - usually 60 to 90 seconds. Fast-paced. Energetic. Shows your booth, your activation, crowd reactions, team moments. Designed for LinkedIn, Instagram, website.
Same-day photos delivered throughout the event. Edited. Colour-corrected. Ready to post immediately.
Exhibitor interviews if you want them. Quick testimonials from people who stopped by your booth. 30-60 seconds each.
Social cuts - vertical versions for Instagram and LinkedIn Stories. Horizontal for YouTube or LinkedIn posts.
Raw coverage sometimes. If you want the full unedited footage for your own archive, or to reuse later."
Same-day photos delivered throughout the event. Edited. Colour-corrected. Ready to post immediately.
Exhibitor interviews if you want them. Quick testimonials from people who stopped by your booth. 30-60 seconds each.
Social cuts - vertical versions for Instagram and LinkedIn Stories. Horizontal for YouTube or LinkedIn posts.
Raw coverage sometimes. If you want the full unedited footage for your own archive, or to reuse later."
London design fair example
When we filmed the London Design Fair in Shoreditch, we delivered all the raw footage and a 4:41 highlight video - exhibitor intros, quick visitor reactions, a few brand owner interviews. And the edited video went out within three hours of the event ending. Provided fully processed photos within 12 hours.That's what fast turnaround looks like at trade shows. Not days. Hours.
Why long-term partnerships matter for expo coverage
We've filmed the same brands at multiple trade shows now. DataBet three times. BitPace twice. Different events, different years, but the same working relationship. And every time we work together, it gets easier. Not because the filming gets simpler. Because we stop needing to explain things.
They know we'll deliver same-day photos without being asked. We know they'll want vertical cuts for Instagram. They know we'll move fast and stay out of the way. We know what their brand energy feels like and how to capture it.
When DataBet showed up at their third SBC Summit with us, there was no briefing call. No long document. Just: "Three days. Same approach as last time. Maybe a bit faster pacing on the edit." Done. We knew exactly what that meant.
They know we'll deliver same-day photos without being asked. We know they'll want vertical cuts for Instagram. They know we'll move fast and stay out of the way. We know what their brand energy feels like and how to capture it.
When DataBet showed up at their third SBC Summit with us, there was no briefing call. No long document. Just: "Three days. Same approach as last time. Maybe a bit faster pacing on the edit." Done. We knew exactly what that meant.
FAQ
What is trade show video production for events like ICE London or SBC Summit?
It’s focused coverage designed to show activity, engagement, and proof that your stand worked. The goal isn’t a generic recap, but content that shows people stopping, interacting, and spending time with your team. At events like ICE and SBC, that proof matters more than polished visuals.
How is trade show video different from regular conference filming?
Trade shows are unstructured and fast-moving, unlike conferences with fixed schedules and stages. Moments appear briefly and disappear just as quickly, so filming is reactive rather than planned around sessions. The value comes from capturing interaction, energy, and decision-making in real time.
Is same-day content delivery important at trade shows?
Yes - often more important than the final highlight video. Posting photos or clips while the event is still happening keeps your brand visible when attention is highest. Content shared days later usually loses relevance, no matter how well it’s edited.
What should be filmed at an exhibitor stand to show real value?
Focus on people, not branding. That means conversations, demonstrations, reactions, and moments where visitors stop and engage. These details show momentum and interest far better than wide shots of the stand alone.
Do multi-day trade shows need a producer-led video team?
Multi-day events change pace every day, and priorities shift quickly. A producer oversees what gets filmed when, so peak moments aren’t missed and quieter periods aren’t over-covered. This keeps the content focused and prevents decisions being pushed onto the client mid-event.
What makes a good event videographer for iGaming trade shows in London?
Experience with the specific environment matters — noise, crowd density, compliance sensitivity, and tight timelines. A strong team knows how these events move, what content actually gets used, and how to deliver fast without creating disruption. That familiarity usually shows in both the process and the final output.
How many crew members are needed for trade show filming?
For most trade shows, one to three crew members is typical. A single operator can work for short or low-intensity coverage, but busy booths or multi-day events usually benefit from a small team. Adding a producer or assistant helps keep filming focused and delivery predictable.
What’s the typical cost for multi-day trade show video coverage?
For established trade shows, multi-day coverage usually sits between €5,000 and €10,000. The range depends on crew size, number of days, editing scope, and delivery speed. Costs tend to reflect planning, on-site coordination, and reliable turnaround rather than filming alone.
Can you film multiple exhibitors at the same trade show?
Yes, but it requires coordination. If two brands are in different halls or have overlapping peak times, you'll need a larger crew or staggered filming schedules. We've done this at ICE and SBC when clients share booth space or want joint coverage.
What makes ICE London different from other trade shows to film?
ICE is massive - ExCeL spreads across multiple halls with constant noise and movement. iGaming compliance also matters, so filming needs to be mindful of what's shown. The energy is high but chaotic, which means you need a team that's filmed there before and knows how to navigate it without missing key moments.
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