What makes a great event video?
What makes a great event video - tips on visuals, pacing, sound, and storytelling that connect with your audience
Most event videos are fine. Serviceable. A bit of music, a few crowd shots, a speaker clip or two. But the ones that actually stick, the ones that clients rewatch, repost, and use in pitch decks or sizzle reels - those follow a different rhythm.
- At We Stream, we’ve filmed over a hundred events, from intimate leadership forums to full-day summits, backstage fashion shows, and chaotic launches. And if there’s one thing we’ve learnt, it’s this: great event videos aren’t just about what you film - they’re about what you understand before the cameras even roll.
Start with the end: what will this video be used for?
That’s the first question we ask every client.
- Is it for social media? Internal comms? A pitch deck? Is it selling next year’s event, or showing this year’s sponsors they got value for money?
The answer shapes everything - what we shoot, how we edit, even the gear we bring. Because a quick-cut Instagram reel isn’t filmed the same way as a polished boardroom-ready highlight. Knowing the use case is what separates a strategic video from an expensive recap.
Sound is (almost) everything
A great event video doesn’t just look good. It sounds good.
We’ve covered conferences where the biggest win wasn’t the visuals - it was having crystal-clear audio from every panel, every fireside, and every keynote. Those recordings became full content pieces: chopped into chapters, sent to sponsors, embedded on websites.
And on the flip side, we’ve seen events where poor sound made hours of filming unusable.
Our typical setup includes lav mics, boom mics, backup recorders, and full monitoring throughout. You only get one shot - and no one wants to watch a beautiful video where they can’t hear the CEO.
A great event video doesn’t just look good. It sounds good.
We’ve covered conferences where the biggest win wasn’t the visuals - it was having crystal-clear audio from every panel, every fireside, and every keynote. Those recordings became full content pieces: chopped into chapters, sent to sponsors, embedded on websites.
And on the flip side, we’ve seen events where poor sound made hours of filming unusable.
Our typical setup includes lav mics, boom mics, backup recorders, and full monitoring throughout. You only get one shot - and no one wants to watch a beautiful video where they can’t hear the CEO.
Multiple angles, multiple purposes
You know what makes editing easy? Coverage.
That’s why we usually film with at least two cameras, often more. We capture the stage, the audience, the reaction shots, the little unscripted moments. This gives us more to work with - not just to make the edit more dynamic, but to give clients multiple types of content from a single event.
For example, at a full-day summit for Newsweek, we filmed with two operators and three cameras. The result? Clean recordings of every session, interview footage from speakers, and a highlight video cut within a week. Raw files for archive. Edits for LinkedIn. Reels for Instagram. One filming day. Dozens of outputs.
That’s why we usually film with at least two cameras, often more. We capture the stage, the audience, the reaction shots, the little unscripted moments. This gives us more to work with - not just to make the edit more dynamic, but to give clients multiple types of content from a single event.
For example, at a full-day summit for Newsweek, we filmed with two operators and three cameras. The result? Clean recordings of every session, interview footage from speakers, and a highlight video cut within a week. Raw files for archive. Edits for LinkedIn. Reels for Instagram. One filming day. Dozens of outputs.
The real secret: people forget everything… except emotion
No one remembers how many panels you had. They remember how it felt to be there.
That’s what a great event video does. It captures emotion. The laughter during a coffee break. The tension before a keynote. The applause at the end.
You need a team that knows how to look for those moments - not just follow a shot list. That means staying sharp during quiet lulls. Knowing which people to follow. Spotting the real story unfolding around the schedule.
That’s how we filmed the United24 charity match with Shevchenko and Zinchenko. Yes, it was a football match, but what made it special was the energy. The crowd. The nerves. The national pride. And that’s what we focused on.
Same with our recent event at Trafalgar Square - filmed with two videographers and one photographer, delivered within 24 hours, featuring public figures like Usyk, Richard Branson, and Jack Gleeson. Speed was crucial. So was emotion. We knew what would resonate - and that’s what we captured.
That’s what a great event video does. It captures emotion. The laughter during a coffee break. The tension before a keynote. The applause at the end.
You need a team that knows how to look for those moments - not just follow a shot list. That means staying sharp during quiet lulls. Knowing which people to follow. Spotting the real story unfolding around the schedule.
That’s how we filmed the United24 charity match with Shevchenko and Zinchenko. Yes, it was a football match, but what made it special was the energy. The crowd. The nerves. The national pride. And that’s what we focused on.
Same with our recent event at Trafalgar Square - filmed with two videographers and one photographer, delivered within 24 hours, featuring public figures like Usyk, Richard Branson, and Jack Gleeson. Speed was crucial. So was emotion. We knew what would resonate - and that’s what we captured.
What about editing?
Most people think editing is just choosing the best clips and putting music behind them. Not quite.
- Editing is where the story’s written. It's where we shape the message. We cut out anything that doesn’t serve the goal. We choose transitions based on tone. We subtitle for accessibility. We add overlays for clarity.
Fast turnaround isn’t optional anymore
Events move quickly. By the time you post content two weeks later, the conversation is already gone. That’s why more and more of our clients request same-day or next-day edits.
For example, at ICE London, we delivered a highlight reel overnight for Databet - which went live on their social channels before the conference even ended. That speed meant they were part of the event conversation in real time, not weeks later.
For example, at ICE London, we delivered a highlight reel overnight for Databet - which went live on their social channels before the conference even ended. That speed meant they were part of the event conversation in real time, not weeks later.
Fast turnaround isn’t just a premium service. It’s a competitive advantage.
Video and photography: stronger together
Many events book videography and photography separately. We recommend combining them.
Working as one crew means consistent branding, shared shot lists, and smoother coordination on site. It also saves money, because you’re not paying two separate teams.
Working as one crew means consistent branding, shared shot lists, and smoother coordination on site. It also saves money, because you’re not paying two separate teams.
- That’s exactly how we covered Trafalgar Square with Usyk and Richard Branson - two videographers, one photographer, same look across every asset. The client walked away with video edits, press-ready photos, and same-day delivery.
Event video as long-term marketing assets
A single event can fuel months of content.
One highlight video might sell tickets for next year. Speaker clips can turn into thought leadership posts. Sponsor shout-outs can be used in B2B decks. Even behind-the-scenes moments can become TikTok reels.
One highlight video might sell tickets for next year. Speaker clips can turn into thought leadership posts. Sponsor shout-outs can be used in B2B decks. Even behind-the-scenes moments can become TikTok reels.
- We encourage clients to think of event videography as building a content library. It’s not just documenting - it’s creating reusable assets that strengthen your brand for months after the event is over.
Prices
- From £950Half day, solo videographerIdeal for short events or a single talk. One camera, clean footage, basic edit, 2-3 week delivery.
- From £1,950Full day, two videographersCovers multiple sessions, with highlights and b-roll. Can include short social media cutdowns.
- From £3200Full production crewMulti-camera setup, dedicated producer, sound engineer, lighting. Perfect for summits, speaker panels, and events needing fast turnaround or same-day content.
We recommend jumping on a call to align expectations. Every event is different - we’ll help you decide what’s actually needed for your goals.
We’re not just videographers - We think like marketers
That’s what makes us different.
We don’t just film what’s in front of us. We film for purpose. For people who’ll watch later. For platforms it’ll be published on. We think about hooks, pacing, framing - all with your target viewer in mind.
We don’t just film what’s in front of us. We film for purpose. For people who’ll watch later. For platforms it’ll be published on. We think about hooks, pacing, framing - all with your target viewer in mind.
- And yes, we also do photography. If you need a full media team, booking both together not only helps you get a consistent look, but it also unlocks better pricing. Here’s one example where we did both: Filming Usyk and Richard Branson at Trafalgar Square
- A great event video isn’t a bonus. It’s a business tool. It builds your brand, extends your event’s lifespan, and turns a single day into long-term marketing assets.
FAQ
How much does event videography cost in London?
Event videography in London typically starts from around £950 for a half-day shoot with one videographer and goes up to £3,200+ for a full crew with multiple cameras, sound, and fast turnaround editing. The final price depends on event length, number of deliverables, and how quickly you need the edits delivered.
What’s included in an event highlight video?
A standard highlight video usually includes shots of the venue, speakers, audience reactions, networking moments, and key moments like applause or stage walk-ons. At We Stream, we also cut the video with your target audience in mind - adding music, subtitles, and graphics if needed, so it’s ready to use on social media, internal comms, or in a pitch deck.
How long does it take to receive the final video?
Our standard delivery is 2–3 weeks, but many clients request fast turnaround. We can deliver same-day or next-day edits for social media, while more polished highlight reels and session recordings are usually ready within a week.
Do I need both photography and videography for my event?
Not always, but most clients benefit from booking both. Video gives you dynamic content for campaigns, while photos are essential for press, websites, and quick social uploads. Booking the same team for both ensures a consistent look and smoother workflow on site.
What types of events benefit most from professional videography?
Almost any event - from conferences and summits to product launches, fashion shows, charity galas, and networking evenings — can benefit from professional videography. The real question is what you’ll use the content for: selling tickets, showing sponsor ROI, building brand visibility, or creating long-term content assets.
© All rights reserved. We stream
team@westream.uk
team@westream.uk