Brand video production London: Case studies from iGaming and fintech brands
Real case studies showing how iGaming and fintech brands use brand video production in London to communicate clearly and build trust
Most brand video agencies show you the same portfolio. Clean offices. Smiling teams. Generic founder interviews that could be about any company in any industry. Which is fine if you're selling software or consulting or something broad. But if you're in iGaming or fintech? That generic approach doesn't really… work. Because these industries move differently. The messaging is tighter. The compliance is stricter. The audience knows when something feels off.
We've worked with iGaming and fintech brands for years now. DataBet, BitPace, AM Insights - different companies, different stages, but the same core challenge.
We've worked with iGaming and fintech brands for years now. DataBet, BitPace, AM Insights - different companies, different stages, but the same core challenge.
They all needed a brand video production that
understood their world without needing it explained every time
understood their world without needing it explained every time
And the thing is, when you work in regulated industries long enough, you just start seeing patterns. What works. What doesn't. What gets approved by legal. What founders actually want to say versus what they think they should say.
- That's not something you get from filming one fintech client and calling yourself a specialist. It's just… time. And repetition. And learning the language.
Why iGaming and fintech need specialised brand video
Here's what usually happens when a generalist agency films a fintech or iGaming brand. They treat it like any other corporate video. Same questions. Same format. Same vibe. And suddenly the client's explaining why certain things can't be said. Why the messaging has to be careful. Why the tone can't be too salesy because of regulations.
When you're filming in regulated industries, there's always this layer of caution. You can't just say whatever sounds good. You have to think about compliance, about how claims will be received, about what can and can't be implied.
Here's what usually happens when a generalist agency films a fintech or iGaming brand. They treat it like any other corporate video. Same questions. Same format. Same vibe. And suddenly the client's explaining why certain things can't be said. Why the messaging has to be careful. Why the tone can't be too salesy because of regulations.
When you're filming in regulated industries, there's always this layer of caution. You can't just say whatever sounds good. You have to think about compliance, about how claims will be received, about what can and can't be implied.
We filmed a fintech video for BitPace a while back. Their legal team wanted to review the interview questions before filming. Not because they didn't trust us - just because that's how fintech works. If you've never filmed in that world, that might feel restrictive. But when you've done it before, you just… plan for it. You write questions that'll get approved. You frame things in a way that works within the boundaries.
Why does compliance slow things down if the crew doesn't know it already?
Because the client ends up explaining things on the fly. Why they can't say certain stuff. Why the messaging needs to be careful. When you've filmed in fintech before, you just write questions that'll get approved the first time.
That's the experience part. And it shows up in the final content.
Why does compliance slow things down if the crew doesn't know it already?
Because the client ends up explaining things on the fly. Why they can't say certain stuff. Why the messaging needs to be careful. When you've filmed in fintech before, you just write questions that'll get approved the first time.
That's the experience part. And it shows up in the final content.
What actually works for iGaming and fintech brand video
The best content for these industries isn't flashy. It's clear.
You're not trying to impress people with production value. You're trying to build trust with an audience that's skeptical by default. Because if you're in iGaming or fintech, your audience has seen a lot of noise. A lot of promises. There are so many brands that promise the world and then… kind of fall short.
You're not trying to impress people with production value. You're trying to build trust with an audience that's skeptical by default. Because if you're in iGaming or fintech, your audience has seen a lot of noise. A lot of promises. There are so many brands that promise the world and then… kind of fall short.
- So the video that really works isn't the one shouting the loudest. It's the one that feels… real. Like an actual person explaining why the company exists and what it's trying to solve.
Videos built around interviews
is usually the format that lands best
Founder talking to camera. Maybe a couple of team members. Some B-roll of the office or the product. But mostly just people talking honestly about what they're building.
We filmed AM Insights last year. They're a data company in the iGaming space. Their founder, Lucy Walker, had a clear story about why the industry needed better data, and why existing solutions weren't working. We just filmed her explaining that. No script. No teleprompter. Just a conversation.
The whole thing - from concept to delivery - took one week. We filmed on a Tuesday. Delivered the final video by Friday. Three days. And they premiered it at their 5-year anniversary event that weekend.
The video wasn't perfect. She paused sometimes. She reworded things mid-sentence. But it felt true. And for their audience - iGaming operators who've been pitched a hundred times - that mattered more than polish.
That's the thing about B2B video production in these spaces. Your audience isn't looking for entertainment. They're looking for proof that you know what you're talking about. And the fastest way to show that is to just… talk like you know what you're talking about.
We filmed AM Insights last year. They're a data company in the iGaming space. Their founder, Lucy Walker, had a clear story about why the industry needed better data, and why existing solutions weren't working. We just filmed her explaining that. No script. No teleprompter. Just a conversation.
The whole thing - from concept to delivery - took one week. We filmed on a Tuesday. Delivered the final video by Friday. Three days. And they premiered it at their 5-year anniversary event that weekend.
The video wasn't perfect. She paused sometimes. She reworded things mid-sentence. But it felt true. And for their audience - iGaming operators who've been pitched a hundred times - that mattered more than polish.
That's the thing about B2B video production in these spaces. Your audience isn't looking for entertainment. They're looking for proof that you know what you're talking about. And the fastest way to show that is to just… talk like you know what you're talking about.
Case study: DataBet - When event content
becomes brand content
DataBet's interesting because we've filmed them multiple times. Different events. Different formats. But the same energy.
- ICE London 2024First time was ICE London 2024. Three days. Massive expo. And their stand? They brought a sports car. Full setup. Tyre-change challenge. Mini racing games. The whole thing was built to pull people in. And yeah - it worked.
We filmed the chaos. The energy. People competing. Company reps doing on-stage presentations. And we delivered same-day photos throughout the event so their team could post while it was still happening. Final video came a week later - dynamic, fast-paced, reflected the competitive spirit they were going for. - SBC Summit Lisbon 2024Then SBC Summit Lisbon 2024. Same approach, different activation. This time they set up a Counter-Strike competition. Live matches. Guests could challenge a top CS player for prizes. It was loud. It was packed. And honestly? Perfect for their brand.
We shot horizontal and vertical highlight videos. Same-day photo delivery again. And they won a Silver Award for Esports Supplier of the Year at that event, so the content had this… victory feel to it. Celebratory. Energetic. - SBC Lisbon 2025By the time we filmed them again at SBC Lisbon 2025, it wasn't even a question. We knew the vibe. We knew what they'd need. When they showed up for that third event, there was no briefing. No long explanation. Just: "Same energy as last time. Maybe faster cuts this time." Done. We knew exactly what that meant.
That's what happens when you work with the same brand across multiple events. The content gets better. Not because we're suddenly better at filming. Because we know what works for them. We know their energy. We know what their audience responds to.
And for igaming video production, that continuity matters. Because the industry moves fast. Events happen constantly. And if you're re-explaining your brand to a new crew every time, you're just… wasting energy.
And for igaming video production, that continuity matters. Because the industry moves fast. Events happen constantly. And if you're re-explaining your brand to a new crew every time, you're just… wasting energy.
Conference booth videos get 8x more views when delivered within 48 hours
Case study: Fast turnaround brand video for
a regulated fintech
SBC Lisbon 2025
When they showed up at SBC Lisbon 2025, they didn't need to explain the vibe. We'd already filmed them twice. We knew their brand. We knew their audience. We just showed up and filmed. We filmed visitor reactions. Interactions. The whole playful atmosphere. Same-day photos throughout. Final video within a week.
When they showed up at SBC Lisbon 2025, they didn't need to explain the vibe. We'd already filmed them twice. We knew their brand. We knew their audience. We just showed up and filmed. We filmed visitor reactions. Interactions. The whole playful atmosphere. Same-day photos throughout. Final video within a week.
Our fintech clients typically see 5-7 day turnarounds vs industry average of 3-4 weeks
The content itself wasn't complicated. It was just a clear explanation of what the product does and why it exists. Founder talking about the problem. Product lead talking about how they solved it. Screen recordings showing the interface. Clean. Direct. No filler.
But the speed mattered. They needed it for the event itself - and if we'd taken three weeks, it just wouldn't have mattered anymore.
But the speed mattered. They needed it for the event itself - and if we'd taken three weeks, it just wouldn't have mattered anymore.
Then they brief the crew accordingly. And the crew films for that plan. So when the content gets delivered, it's already formatted for how it'll be used.
ICE 2024 Booth Activation
Then, at the actual event - ICE 2024 - we filmed their booth activation. Two hours of filming spread over two days. They had a caricature artist. Traditional Turkish sand coffee being made on-site. Prize giveaways of AirPods and iPads. It was… playful. Creative. Different from most fintech booths. We delivered next-day photos. Final highlight video came within five days. And the content captured exactly what they were going for - energetic, approachable, but still professional.
ICE London 2024
BitPace needed something fast. They were launching at ICE London 2024 and wanted content ready for the event. We had about two weeks. Maybe less. It's tight, sure. But if you know what you're filming - and why - it's completely doable. We planned it out before the shoot. One interview with the founder. One interview with the head of product. Some screen recordings of the platform. Some office B-roll. That's it.
We filmed everything in half a day. Then we delivered the first cut within 72 hours so their legal and compliance teams could review it.. They had a few small changes - mostly wording tweaks to make sure claims were defensible. We adjusted. Final version was ready five days after filming.
Then, at the actual event - ICE 2024 - we filmed their booth activation. Two hours of filming spread over two days. They had a caricature artist. Traditional Turkish sand coffee being made on-site. Prize giveaways of AirPods and iPads. It was… playful. Creative. Different from most fintech booths. We delivered next-day photos. Final highlight video came within five days. And the content captured exactly what they were going for - energetic, approachable, but still professional.
ICE London 2024
BitPace needed something fast. They were launching at ICE London 2024 and wanted content ready for the event. We had about two weeks. Maybe less. It's tight, sure. But if you know what you're filming - and why - it's completely doable. We planned it out before the shoot. One interview with the founder. One interview with the head of product. Some screen recordings of the platform. Some office B-roll. That's it.
We filmed everything in half a day. Then we delivered the first cut within 72 hours so their legal and compliance teams could review it.. They had a few small changes - mostly wording tweaks to make sure claims were defensible. We adjusted. Final version was ready five days after filming.
That's the pattern with fintech brand video when you work with the same team repeatedly. You build a rhythm. You know what they need. You know how fast they need it. And you deliver accordingly.
Fast turnaround isn't about rushing - it's about filming with a plan. We deliver in 5-7 days because we know exactly what to capture. It’s basically knowing what you actually need to capture - and not wasting time filming things that’ll just sit there unused later.
Fast turnaround isn't about rushing - it's about filming with a plan. We deliver in 5-7 days because we know exactly what to capture. It’s basically knowing what you actually need to capture - and not wasting time filming things that’ll just sit there unused later.
How interview-based brand video production works for iGaming and fintech
Most of the projects we do for iGaming and fintech is interview-led. And that's not because it's easier - it's because it works better.
When you're explaining a complex product or a technical solution, the best format is usually just… someone explaining it. Not a voiceover. Not motion graphics with no human face attached. It's just a person who knows the thing, talking about the thing. That's it.
And most of it comes down to the questions. Not "what does your product do?" but "what were you actually trying to fix?" Not "what makes you different?" but "what wasn't working with the other options?"
When you're explaining a complex product or a technical solution, the best format is usually just… someone explaining it. Not a voiceover. Not motion graphics with no human face attached. It's just a person who knows the thing, talking about the thing. That's it.
And most of it comes down to the questions. Not "what does your product do?" but "what were you actually trying to fix?" Not "what makes you different?" but "what wasn't working with the other options?"
When you ask it that way, the answers change. People stop performing. They stop pitching. They just explain what they know. They're just explaining something they know well.
The AM Insights anniversary video
We filmed Lucy from AM Insights for their anniversary video. She was a bit nervous at first. Kept asking if she should memorise anything. We told her no - just answer the questions like you're talking to a potential client.
First take was too formal. She was trying to sound professional. So we paused. Talked for a minute about something unrelated. Then rolled camera again and asked the question. That take was… perfect. She just talked.
We filmed Lucy from AM Insights for their anniversary video. She was a bit nervous at first. Kept asking if she should memorise anything. We told her no - just answer the questions like you're talking to a potential client.
First take was too formal. She was trying to sound professional. So we paused. Talked for a minute about something unrelated. Then rolled camera again and asked the question. That take was… perfect. She just talked.
The final video combined her interview with some client testimonials and a narrative we developed about the company's journey. Challenges. Wins. Growth over five years. And the whole thing - concept to delivery - happened in one week. Three days from filming to final cut.
Lucy's video generated multiple new client conversations within the first week.
They premiered it at their anniversary event. Posted it on LinkedIn right after. And it generated new leads. Not because it was flashy. It worked because it felt real. What made it work was that Lucy didn’t feel like she was performing for a camera. She just sounded like someone who knows what she’s doing and has been in it long enough to speak normally about it.
And honestly, that’s the bar. That’s what corporate brand video London should feel like when it’s done properly.
And honestly, that’s the bar. That’s what corporate brand video London should feel like when it’s done properly.
Why does London matter for iGaming and fintech video?
Simple. London is where the industry events happen. SBC Summit. ICE. SiGMA. All the big conferences where these brands need to show up and prove they’re real. Most iGaming and fintech companies are either based here or fly in for these events three to four times a year. When you work with a London team that already knows these industries, they know what these events are. They know the audience. They know what kind of content works at these events versus what gets ignored. And they know how to plan video for an event before cameras are even switched on - which usually makes the difference between usable content and noise.
We’ve filmed brand videos specifically for conference debuts. A company launching at SiGMA that needs a booth video that grabs attention in ten seconds. A fintech startup attending ICE that needs proof they’re legitimate. An iGaming operator showing their product at SBC that needs something that doesn’t look like every other booth video.
Conference content is different
What makes conference content different from regular brand video? It’s faster. More direct. At a conference, no one really has patience for explanations. People are mid-walk, mid-message, already thinking about the next thing they’re late for. You’ve got maybe ten seconds before they walk past. That’s where filming in this space before helps. Because you already know what grabs attention and what doesn’t. You don’t need to guess.
We’ve filmed brand videos specifically for conference debuts. A company launching at SiGMA that needs a booth video that grabs attention in ten seconds. A fintech startup attending ICE that needs proof they’re legitimate. An iGaming operator showing their product at SBC that needs something that doesn’t look like every other booth video.
Conference content is different
What makes conference content different from regular brand video? It’s faster. More direct. At a conference, no one really has patience for explanations. People are mid-walk, mid-message, already thinking about the next thing they’re late for. You’ve got maybe ten seconds before they walk past. That’s where filming in this space before helps. Because you already know what grabs attention and what doesn’t. You don’t need to guess.
ALEA at SiGMA Euro-Med Malta
When we filmed ALEA at SiGMA Euro-Med Malta, they had this activation where visitors could inhale flavoured air. Sounds weird, probably. But it worked. People stopped. People tried it. People remembered the brand.
We filmed their booth over two days. Interviews lit with our compact on-site setup. Shots of the activation. Crowd reactions. And then we used AI-based masking and motion effects in post to make certain visuals pop. Made the final video feel modern. Eye-catching.
When we filmed ALEA at SiGMA Euro-Med Malta, they had this activation where visitors could inhale flavoured air. Sounds weird, probably. But it worked. People stopped. People tried it. People remembered the brand.
We filmed their booth over two days. Interviews lit with our compact on-site setup. Shots of the activation. Crowd reactions. And then we used AI-based masking and motion effects in post to make certain visuals pop. Made the final video feel modern. Eye-catching.
Delivered the video within five days. Same-day photos throughout the conference so they could post live. Plus we cut versions for LinkedIn and Instagram - different formats, different pacing, optimised for each platform.
That kind of speed and format flexibility? It only works when you've done it before. When you know what event videographer London teams need to deliver and how fast they need it.
That kind of speed and format flexibility? It only works when you've done it before. When you know what event videographer London teams need to deliver and how fast they need it.
What sets industry-specific work apart
Here's the thing that's hard to explain until you've experienced it. When you work with a generalist agency, they're starting from zero. They have to learn your industry. Understand your audience. Figure out what messaging works. And they'll get there, eventually. But it takes time.
When you work with a specialist - someone who's already filmed in your space - you skip all of that. They already know the terminology. They already understand what compliance will flag and what'll get approved easily.
We filmed three different iGaming brands last year
DataBet, BitPace, ALEA
Different products, different markets, but similar challenges. And in each case, we could reference the others. "The approach we used for DataBet's activation worked really well - we could try something similar here." Or: "When we filmed BitPace, their compliance team wanted to avoid this phrasing - probably worth thinking about that here too."
That kind of cross-pollination only happens when you work in the same space repeatedly.
FAQ
Why do iGaming and fintech brands need specialist video production?
Because the constraints are real. Legal reviews the messaging. Audiences question claims. And everyone's sceptical by default because they've heard it all before.
What’s the typical turnaround for brand video in regulated industries?
Most interview-led brand films land in 5–7 days after filming, including review rounds. Faster is possible (first cut in 72 hours) when the scope is tight and approvals are lined up in advance - especially if legal needs to review early.
How is filming for iGaming different from general corporate video?
The pace is faster and people need more proof. iGaming audiences have seen so much noise that generic content just gets ignored.
What makes London important for iGaming and fintech video?
Because London is a hub for the ecosystem - teams, partners, and a lot of the key event calendar flows through here (and it’s where many brands fly in repeatedly). Practically, it means you can build continuity across shoots and conferences without reinventing the process every time.
Can you film a brand video that complies with financial regulations?
Yes - and the process matters. We can send interview prompts in advance, structure questions to avoid unsupported claims, and build in a review window for compliance. Most issues in regulated industries aren’t “big legal drama” - they’re small phrasing risks that are easy to avoid when you plan for them early.
How long does it take to film a founder interview for fintech?
Usually half a day for a clean setup, a calm interview, and supporting b-roll (office/product cutaways). Full-day filming makes sense when you’re adding multiple voices (founder + product + client/partner) or capturing more environments.
What type of brand video works best at industry conferences?
Conference content needs to win attention fast. The best-performing structure is usually: a short “hook” cut (10–20 seconds) for socials + a clear interview-led brand edit for credibility + event footage that proves the company is actually in the room, meeting people, and operating at a serious level.
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