Event video planning guide

How to plan video coverage for your event

We Stream is a London video and photo production company that films conferences, launches and public events. This guide is the order we plan in with our own clients: purpose first, then crew, formats and timings.

The short version
  1. Decide what the video is for before you choose a crew.
  2. Send the agenda, the must-have moments and the people to film.
  3. List every format and platform before the day, vertical included.
  4. Agree the delivery deadline up front; same-day work is planned, never improvised.
  5. Budget from a real package: a filmed and edited half day starts at £1,400.
Oleksandr Usyk and Richard Branson raising their fists in front of the Boryviter mosaic in Trafalgar Square, London
Usyk and Branson, Trafalgar Square, filmed by We Stream

Step one

Start with what the video is for

The first question an experienced event videographer asks is what the footage has to do after the event. The answer decides the style, the crew size and the delivery date, so settle it before you ask for a quote. Most events need two or three of these at once.

  • Atmosphere

    Show what it felt like

    A 2 to 3 minute highlight film of the room, the speakers and the guests, for your website and next year's invitations.

    One operator and a highlight edit
  • Promotion

    Sell next year's event

    A tighter film with strong opening shots, guest reactions and on-screen titles, cut for ads and the ticket page.

    Highlight film plus vertical cutdowns
  • Sponsors

    Deliver sponsor assets

    Logos on stage, sponsor sessions and stands, cut into short clips each sponsor can post under their own name.

    Second operator and an edit pack
  • Archive

    Keep the full sessions

    Every panel recorded from start to finish with clean sound from the venue desk, for members, on-demand viewers or a paywall.

    Two or three cameras on the stage
  • Internal

    Report to the business

    Leadership speeches and staff moments for an internal recap, a board update or the intranet, often with subtitles.

    One operator and speaker clips
  • Press and social

    Post while it is happening

    Photos and vertical clips out during the event, so press and your own channels publish within hours.

    On-site editor or same-day delivery

Real examples

Three events, three different plans

Each of these London events started from a different purpose, and the crew, the deliverables and the timing followed from it.

Archive and highlights

Newsweek leadership forum

Purpose
Keep every panel in full and give marketing a short film for press and social.
Crew
Three cameras on a full-day forum.
Delivered
Full panel recordings, edited firesides and individual sessions, and a highlight film under two minutes.
Timing
The content package arrived a few days after the forum.

How we film conferences

Brand film and press

Mazepa's Sabre, Tower of London

Purpose
A premium film for Ukraine WOW and United24 that also works for partners and the press.
Prep
We scouted the room the day before. It is a dark historic venue, so we advised renting extra lighting.
Crew
Three people, with Stephen Fry among the speakers.
Delivered
Same-day video and press photos. All the major Ukrainian outlets used our footage.

See the photos from the day

Speed for the media

Usyk x Branson, Trafalgar Square

Purpose
Get the Boryviter unveiling into the news the same day, July 2025.
Prep
We arrived an hour early and edited test photos on the spot to set the colour for that day's weather.
Crew
Two camera operators and a photographer.
Delivered
Photos within 20 minutes, a highlight film the same evening, and a vertical cut. Vikna, Suspilne, Bukvy and TCH ran our material within hours.

Read the full Usyk x Branson case study

Three events with three purposes: one archive, one brand film, one news story. If we had planned all three the same way, at least two would have failed their brief.

Planning timeline

What to do and when

For a conference or a launch, four to six weeks gives everyone time to plan without rushing. If your date is sooner, ask anyway; the steps are the same, only closer together.

  1. 4 to 6 weeks

    Purpose, budget, booking

    Agree what the video is for, pick a package and hold the date with the crew.

  2. 2 weeks

    Agenda and priorities

    Send the run of show, the speaker list and the sessions that matter most, plus your logo and brand fonts.

  3. 1 week

    Shot list and formats

    Your producer sends a shot list and a call sheet. Confirm formats, passes and the venue's AV contact.

  4. Day before

    Scout if the room is hard

    Dark, historic or outdoor venues get a recce, so lighting and positions are fixed before guests arrive.

  5. On the day

    Arrive early, test, shoot

    Sound check with the AV desk, test shots for colour, then the shot list runs and same-day edits go out.

  6. After

    Edit and review

    Edited video arrives inside 7 working days, with two rounds of revisions included.

What to send your videographer

Copy this list into your brief. Every line saves a question on the day.

  • Event name, date, venue and timings
  • What the video is for and who will watch it
  • Must-have moments: keynotes, awards, sponsors, the reveal
  • People to film or interview, with roles
  • Every format and platform you plan to post on
  • Deadlines for each deliverable
  • Logo, brand fonts and any title or caption style
  • The venue's AV contact and your contact on the day
  • Who signs off the edit

No brief yet? We help clients shape one. See how to brief a conference video.

Formats

Think about where it will be seen

You do not film for TikTok the way you film for LinkedIn or a press release. Tell your videographer every format up front, because vertical clips and clean soundbites have to be framed and recorded on the day; the edit cannot invent them later.

  • Horizontal 16:9

    The highlight film for your website, YouTube, LinkedIn and presentations.

  • Vertical 9:16

    Cutdowns for Instagram Reels, TikTok and YouTube Shorts, £150 each.

  • Speaker clips

    One to three minutes per speaker, clean cut with captions, £150 each.

  • Soundbites

    Short quotes from panels and guests, recorded with clean audio from the start.

  • Subtitles

    Burned in for silent autoplay, or SRT files for international teams.

  • Branded titles

    Your logo, fonts and lower thirds, built from the brand files you send.

Crew size

One videographer or a full team

One operator covers a single stage well. They cannot film a panel, the backstage and a sponsor's reaction at the same time, so anything with parallel rooms, interviews or same-day edits needs more people. A producer works on every project, on set for larger shoots, remotely for smaller ones.

CrewCoversBest forFilming from
One operatorOne stage, one angle at a time, plus b-roll between sessionsA single panel, a short launch, an internal talk£900 half day, £1,500 full day
Two operatorsStage on a fixed camera plus a roaming camera for guests and sponsorsConferences with panels, networking and standssecond operator +£800 a day, +£1,000 with own camera
One person, photo and videoVideo and photos from the same operator, switching between themSmaller events that need both on a tight budget£1,100 half day, £1,900 full day
Photographer and videographerTwo specialists working at the same timeEvents where photos and video both have to be strong£3,000 full day
Add an on-site editorA recap, vertical clips and edited photos cut during the eventPress days, trade shows, anything posted livefrom £1,200 a day

Not sure which line fits? Read how we film events or what a conference shoot looks like.

What it costs

Event video in London, filmed and edited

The filming rates above cover the camera time only. These packages include the edit, and they are where most event budgets start.

Solo half day

£1,400

  • One operator, up to 4 hours
  • Highlight film, 2 to 3 minutes

A single session, a launch or a short evening

Solo full day

£2,400

  • One operator, up to 8 hours
  • Highlight film
  • 4 speaker or social clips

A one-stage conference day

Two operators

£3,900

  • Two operators, full day
  • Edit pack: 1 highlight, 6 clips, 6 verticals

Conferences with panels, sponsors and social

Photo and video

£4,100

  • Photographer and videographer, full day
  • Edited film and 300+ edited photos

Events that need both, from one crew

Same-day highlight+£400 for one recap of up to 60 seconds, planned before the shoot
On-site editorfrom £1,200 a day, cutting during the event
Rush edit in 48 hours+£400

Travel outside London is calculated by us and included in your quote, so there is nothing to add later. £5 million public liability insurance, held separately by each of our lead operators. VAT will be added where applicable. Full rates are on event video prices and our prices page.

Editing timelines

How fast you get it back

Same-day edits are possible, but they are planned and budgeted before the event, because they change how the crew works on the day. Talk about deadlines before the shoot; rushing an edit afterwards rarely makes it better.

During the eventOn-site editor

From £1,200 a day: a 45 to 60 second recap, three vertical clips and 40 to 60 edited photos per show day.

Same day£400

A recap of up to 60 seconds the same evening, cut off site. Several same-day pieces need the on-site editor.

Within 48 hours+£400

A rush edit of the highlight film, delivered two days after the event.

Standard7 working days

Edited video with two rounds of revisions included. Photos arrive inside 5 working days.

Photo and video together

Book photos with the same crew

Most events need photos as well as video, and booking both through one crew means one brief, one producer and one look across everything you publish. The photographer and the video team plan their positions together, so nobody waits for the other at the key moments.

At the Usyk x Branson unveiling our photographer sent the first edited photos within 20 minutes, while the camera operators kept filming. Same-day photos are +£150 for a selection of 10 to 15, or +£400 for the full gallery.

£1,900One person shooting photo and video, full day
£3,000Photographer and videographer together, full day
£4,100Both, full day, highlight film, four clips and 300+ photos
Stephen Fry with guests in front of the Mazepa's Sabre backdrop at the Tower of London
Stephen Fry at the Tower of London, photographed by We Stream

From the events above

What good planning looks like

Photos from the Boryviter unveiling, Mazepa's Sabre at the Tower of London and the Mira Developments evening at Elie Saab in London.

Oleksandr Usyk and Richard Branson talking backstage before the Boryviter unveiling in Trafalgar Square
Backstage, Trafalgar Square
The Boryviter mosaic on stage in Trafalgar Square in front of the National Gallery
Boryviter mosaic, Trafalgar Square
Speaker at the Mazepa's Sabre unveiling at the Tower of London, with press cameras in the room
Mazepa's Sabre unveiling
Elie Saab boutique interior with chandelier and gowns, set for the Mira Developments evening
Mira Developments x Elie Saab
Stage and sound set up in Trafalgar Square before the Boryviter unveiling
Set-up before guests arrive
Guests talking in a historic room at the Tower of London during the Mazepa's Sabre event
Guests, Tower of London
Two guests at the Mira Developments and Elie Saab evening in London
Guests at Elie Saab, London

FAQ

Planning questions we hear most

How do I plan video coverage for an event?

Start with what the video is for, then choose the crew, list every format, agree the deadlines and send a brief with the agenda and must-have moments. For a conference or launch, four to six weeks gives enough time to plan without rushing.

How much does event video cost in London?

At We Stream a filmed and edited half day with a highlight film is £1,400. A full day with a highlight and four clips is £2,400, two operators with an edit pack is £3,900, and photo and video with 300+ edited photos is £4,100. VAT will be added where applicable.

Should I book one videographer or a full crew?

One videographer covers a single stage well. If you need parallel rooms, interviews, sponsor coverage or same-day edits, book a second operator from £800 a day or an on-site editor from £1,200 a day.

What should I send my videographer before the event?

The date, venue and timings, the purpose of the video, the must-have moments, the people to film, every format you need, your deadlines, your brand files, the venue's AV contact and who signs off the edit.

How long does event video editing take?

Edited video arrives inside 7 working days with two rounds of revisions included. A rush edit within 48 hours is £400 extra, and photos arrive inside 5 working days.

Can you deliver video on the same day?

Yes, if it is planned before the shoot. A same-day recap of up to 60 seconds is £400, and an on-site editor from £1,200 a day cuts a recap and vertical clips during the event.

Do you photograph events as well as film them?

Yes. One person shooting both is £1,900 for a full day, a photographer and a videographer together are £3,000, and the photo and video package with a highlight film, four clips and 300+ photos is £4,100.

Can you help if we do not have a brief yet?

Yes. Our producer helps shape the shot list, the priority deliverables and how the content will be used after the event, whether for press, marketing or internal use.

Next

Planning an event in London?

Send us the date, the venue and what the video has to do afterwards. A quote and a suggested crew come back within 24 hours, and if a smaller setup would do the job we will tell you.

Written by Violetta Coretnic, producer and co-founder at We Stream. Published , updated .
We Stream Ltd · London · No. 17207516

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