Guide · Content planning
How to plan quarterly content days with one video team
We Stream is a London video and photo production company (We Stream Ltd, founded in 2022 by Violetta Coretnic and Vitalii Vakulchuk). A quarterly content day is one focused shoot every three months instead of twelve scattered requests, four different crews and endless rounds of feedback. The idea is sound. Where it falls apart is preparation, and most of that happens on your side before the crew arrives.
What we've learned
The crew films what you planned. It can't plan it for you.
The companies that get the most out of a content day treat preparation as their job, not the production team's. They arrive with a list of finished outputs, the brand assets ready, the speakers briefed and one person who can say yes.
When those four things are in place, one day can feed a quarter of LinkedIn posts, sales follow-ups and internal updates. When they aren't, the day runs long, the edit waits on admin, and half the material never gets published.
Step 1
Start with the output list
The brief tells us what you do. The output list tells us what the day has to produce. Confusing the two is the most common reason a content day runs over or under-delivers.
A brief
"Capture who we are as a company"
Useful context, but it can't tell anyone how many set-ups to light, how long each takes, or how many people need to be on camera.
Can't be scheduled as it stands.
An output list
"One 90-second film, four LinkedIn clips, six interview cutdowns"
Now the set-ups, locations, people and timings follow, and we can tell you honestly whether one team can do it in a day.
Agree it in writing before the shoot.
Twelve finished videos from one day is possible, but twelve edited deliverables take longer to cut than one, so agree the post-production time before the shoot, not during it.
Step 2
Send the assets before the crew arrives
Most content day delays live in post-production, and almost all of them trace back to assets that weren't ready when filming started.
Brand. Logos, fonts, colour codes and any licensed music, with the music choice approved. If editing can start the evening after the shoot, the turnaround is days. If we're waiting for the right logo or a track decision, it's weeks. The filming didn't slow anything down; the admin did.
Questions. Interviewees who've had the questions a few days ahead give cleaner, more confident answers. Not a script, just time to think. Otherwise an hour of the day goes on getting someone comfortable with questions they've never seen.
People. Tell everyone who'll be on camera when they're needed, what to wear and where to be. A speaker who turns up mid-call from another meeting costs the whole schedule.
Step 3
What one team can really film
A camera operator and a producer working a full day can comfortably cover this much. Beyond it, something gets squeezed: set-up time, takes per interview, or the quality of the b-roll.
Set-ups
Three to four
Each new look means moving kit, relighting, resetting sound and a test shot. That time doesn't show on a run sheet until the day is behind.
Interviews
Four to six people
Clean, properly lit interviews with time for a second take when an answer lands half way.
B-roll
Two locations
Office, team at work, product, the details that make the interviews watchable. A third location usually costs an interview.
If the output list is longer than one team can deliver well, the answer is a bigger crew or a second day. We'd rather say that before the shoot than under-deliver on it. More on structured filming in our guide to corporate video production in London.
When the list is long
Seven films, one day, five crew
Cytec, a London IT company, needed a series to launch a product, explain a reorganisation and add client voices. The output list was seven complete videos.
So we planned the day for seven: a producer, a director of photography, a gaffer, a sound engineer and a make-up artist, three cameras, at Eight Club Moorgate. The chief executive, three company leaders and guests from Cytec's clients each sat for their own film.
Why booking the day is cheaper. The job was £6,000: £4,200 for filming and £1,800 for post-production. Booked as one day, the seven videos worked out at £857 each. A single interview on its own starts at £1,200, so the bundle is where a content day pays off. The full story is in our Cytec case study.
Cytec, governance and compliance reporting: one of the seven films.
Step 4
Order the day by set-up, not by diary
Most run sheets are built around time slots. Ours are built around set-up changes, because that's where the time actually goes.
- Same room, back to backThree interviews in one set-up run together, even if someone is "available at 10 and 2". Move their calendar in advance, not the lights on the day.
- Everything in a location before movingGoing back to a room you've packed down from is never as quick as it looks on paper.
- One person signs off on the dayLighting, framing, whether a take is good enough. We've seen content days lose two or three hours to decisions that kept being deferred.
- Put that person in the briefAnd make sure they're in the room and free to decide, not waiting for someone who will "have thoughts later".
Step 5
Agree approvals before you film
The edit is usually the fastest part. Everything around it takes longer than anyone planned.
Where the weeks go. We've had projects where the footage was cut within three days and the final version took five weeks to approve: several people reviewing separately, notes arriving in waves, and someone outside the brief weighing in at the end. No amount of fast editing recovers that.
What to agree in writing. Who reviews the edit, what one round of consolidated notes looks like, and who has the final say. Every project with us includes two rounds of revisions and a one-week feedback window each. If the chief executive approves the brand film, show them a reference cut or the brief first, so their notes are directional rather than fundamental.
Same team, every time
The second shoot starts where the first ended
The real saving in recurring content is that nobody starts from zero. The crew knows the brand, the music direction and the people.
Partner Matrix, SBC Summit Lisbon 2026
Meet the Team, in black and white. Our on-site editor sent the first cut at 18:35 and the updated cut after notes at 00:14 the same night.
We filmed Partner Matrix at IGB Live in London and again at SBC Summit Lisbon in 2026. By the second show the look, the pace and the approval route were already agreed, so the day went on filming, not on explaining.
Next quarter
Repeat the format, or change it?
After a good content day, the temptation is to run the same format every quarter. That works until the content starts to feel made for a schedule rather than a purpose.
- Keep it for interview-led content, LinkedIn clips and recurring brand material, where the format is stable and only the message or the speaker changes.
- Keep it when last quarter's videos were published and did their job.
- Change it when the brief has shifted or the audience has changed.
- Change it when three of the six videos from last time never went live. That's rarely the filming; it's purpose, internal buy-in or a missing distribution plan.
Before booking the next day, look at what the last one produced and whether it was actually used, not just delivered. A content day planned well makes the next brief easier to write, because you know more than you did before.
Prices
What a content day costs with us
Published rates, filmed and edited. Travel outside London is calculated by us and included in your quote. VAT will be added where applicable.
Retainers run for three months minimum, invoiced monthly; unused days don't roll over. An edit pack is a highlight film, 6 clips and 6 verticals. Full rates are on our prices page.
Questions
Frequently asked
What is a quarterly content day?
One focused shoot every three months instead of scattered requests through the year: the same crew, a planned output list and several finished videos from one day. It works when the company prepares before the crew arrives; the crew films what you planned, it cannot plan it for you.
How many videos can one team film in a content day?
A camera operator and a producer working a full day can comfortably cover three to four set-ups, four to six interviews and b-roll in two locations. For a longer list, add crew or a second day. For Cytec we filmed seven complete videos in one day with a crew of five.
What should be ready before a content day?
Logos, fonts, colour codes and any licensed music, with the music approved, plus interview questions sent to speakers a few days ahead. If editing can start the evening after the shoot, delivery takes days; if the edit waits on assets, it takes weeks.
What is the difference between a brief and an output list?
The brief says what your company does. The output list says what the day has to produce, for example one 90-second film, four LinkedIn clips and six interview cutdowns. The output list decides the set-ups, timings and crew, so agree it first.
Why does a content day need one decision-maker?
Because on set someone has to sign off lighting, framing and whether a take is good enough. When decisions keep being deferred, a content day can lose two or three hours. Name that person in the brief and make sure they are in the room.
Why do content day videos take weeks when editing is fast?
Approvals. Several people reviewing separately and notes arriving in waves add time that no edit can recover. Agree who reviews, what one round of consolidated notes looks like and who has the final say. Every We Stream project includes two rounds of revisions with a one-week feedback window each.
Is booking a full content day cheaper than separate shoots?
Usually, per video. Cytec's seven films cost £6,000 booked as one day, £4,200 for filming and £1,800 for post-production, which works out at £857 a video. A single interview booked on its own starts at £1,200.
How much does a content retainer cost with We Stream?
£3,000 a month for one shoot day and six edited videos, or £5,500 a month for two shoot days and twelve videos. Retainers run for three months minimum, invoiced monthly, and unused days do not roll over. VAT will be added where applicable.
Plan the next quarter
Send the output list, we'll plan the day
Tell us what the day has to produce and when you need it. We'll tell you whether one team can do it, and send a quote within 24 hours.
A date in mind?
It is worth getting in touch early
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