Alea, Rome 2025
Three days at Fiera Roma, the show's first year in the city. A calmer recap of the stand and the team.
SiGMA videographer · Rome, Malta, São Paulo
SiGMA videographer for iGaming stands
We Stream is a London video and photo production company (We Stream Ltd, founded in 2022 by Violetta Coretnic and Vitalii Vakulchuk) that films iGaming stands at SiGMA, ICE, SBC and iGB Live. We have covered SiGMA in Malta, Rome and São Paulo, with Alea booking us twice.
The booking we recommend for SiGMA is two people, one on video and one on photos, with photos going out while the show is running and a highlight film after it. Three show days with one operator start at £3,600.
Rate card, valid to 30 September 2027
SiGMA prices, per show and per day
Most stands book a window of two to four hours on each show day, so the show packages are priced that way and already include same-day photos, the highlight film and three vertical clips. These are our standard rates, the same for any show in London or abroad.
- Show essentials £3,600 from, three show days
- One operator on photo and video
- 2 hours each show day, in the window you choose
- 10 to 15 edited photos by the end of each day
- Highlight film of 2 to 3 minutes and 3 vertical clips
- Half days, one operator £4,650 from, three show days
- One operator on photo and video
- Up to 4 hours a day
- Same-day photos through the window
- Highlight film and 3 vertical clips
- Half days, two people £6,000 from, three show days
- A photographer and a videographer
- Up to 4 hours each a day
- The photographer delivers same-day photos through the day
- Highlight film and 3 vertical clips
- Full days, on-site editor Quoted per brief from the day rates
- Lead and second operator, full days
- An editor cutting social pack S on site each day
- Edit pack after the show
- One figure for the whole show
Day rates
- Videographer, full dayUp to 8 hours, filming only
- £1,500
- Videographer, half dayUp to 4 hours, filming only
- £900
- Photographer, full day300+ edited images, gallery inside 5 working days
- £1,500
- Each hour beyond 8Photo or video, same day
- £150
- Photo and video from one operatorFull day; half day £1,100, or £300 an hour
- £1,900
- Photographer and videographerTwo people, full day, filming only
- £3,000
- Same-day photo selection10 to 15 edited images by the end of the booking
- +£150
- Same-day photo galleryAbout 15 retouched images an hour while the show runs
- +£400
- Highlight film2 to 3 minutes, edited after the show
- £500
- Interview clip or vertical cutdownEdited from the show footage
- £150 each
VAT will be added where applicable. Edited video arrives inside 7 working days, a rush edit inside 48 hours is £400 extra, and two rounds of revisions are included. Every rate is on our prices page, and single-day conference coverage is on conference video prices.
What to book
Which crew for a SiGMA stand
The difference between the four options is what you can post while the show is still on. Prices here are full days; most stands book shorter windows, priced in the packages above.
- £1,500 a day
One videographer
A highlight film and vertical cuts after the show. No usable same-day photos: one person cannot film a stand and edit a gallery in the same hour, and frame grabs look like frame grabs.
Film after the show - £1,500 a day
One photographer
Edited photos in batches through the day, so the 10am stand photo is on LinkedIn while the people in it are still in the hall. The schedule has to leave room for the editing.
Posts during the show - £1,900 a day
One person, photo and video
Works for a small stand or a single day. The operator switches between cameras, so neither output gets the whole day.
Small stands - £3,000 a day
Photographer and videographer
What we recommend for SiGMA. Video covers the stand, interviews and atmosphere while the photographer feeds your social team during the day. Alea booked this crew in Rome.
Our recommendation
Interviews are a separate line in the brief. An executive interview on a show floor needs a light, a proper microphone and ten quiet minutes, and at SiGMA ten quiet minutes is something you schedule.
Say if you want verticals before the show. Footage framed only for a widescreen film does not crop well afterwards. Vertical cutdowns are £150 each.
The work
Three SiGMA shows, three edits
The same show in three cities feels different on the floor, and the edit follows what actually happened rather than last year's template. More iGaming shows are on our iGaming event videography page.
Alea, Malta 2025
The same client at SiGMA Euro-Med: a louder, busier floor and a faster cut, branding kept in shot.
DATA.BET, São Paulo 2026
Flown out from London for photo and video on DATA.BET's stand at SiGMA South America.
Case studies
Alea, twice in one year
A repeat client, two SiGMA editions two months apart, and two different stands. What each one needed from the camera.
Filming an activation nobody had seen
At SiGMA Euro-Med, Alea's stand let visitors inhale flavoured air: easy to film, hard to understand in a thirty-second LinkedIn cut. The story was in the reactions, so we filmed guests leaning in, the moment of surprise and the conversations after it.
The video was planned as several outputs from the start, with separate LinkedIn and Instagram cuts, and the highlight film was delivered within five days of the show closing.
- CrewPhoto and video on the stand
- PhotosDelivered through the day
- FilmWithin five days
- OutputsHighlight, LinkedIn and Instagram cuts
A quieter floor, a slower edit
SiGMA Central Europe moved to Fiera Roma in 2025, and Alea booked us again from 3 to 6 November. The stand was built around wellbeing instead of slot machines, with a hyperbaric chamber for longer meetings and an oxygen bar with scents matched to moods. The harder part was colour: Alea's brand orange had to come out right on the stand and in the grade.
- CrewVideographer and photographer
- DaysThree full days on the stand
- FormatsHorizontal and vertical from the brief
- PublishedLinkedIn, YouTube and Instagram
"The first cut felt slow. We shortened it, pushed the opening, moved the strongest team moment earlier."
Same-day photography
Photos while the hall is full
Every exhibitor asks for same-day photos. They work when they reach LinkedIn while the people in them are still at the show and likely to comment, which pulls their networks, and more visitors, to the stand. More on our event photography page.
Rolling, not one batch
The photographer shoots a few frames, sits down, edits and uploads, then goes back to the floor. The team posts through the day, not at 9pm.
About 15 an hour
That is the rate for retouched images while the show runs. The full gallery of 300+ a day follows inside 5 working days.
Useful for months
Clean, colour-graded stand photos also go to press releases, trade publications and next year's stand pitch.
Before you fly
Six things to sort before the show
Most SiGMA footage that disappoints was not the crew's fault: the brief arrived too late or assumed the video would sort itself out once the stand was built. It is planned for, or it is not.
Brief before the stand is signed off
Stand layout decides the camera angles and where the activation sits decides whether there is a natural focal point. Talk to us before the design is final.
The one question
What should someone who did not attend understand about you after watching? The answer decides the interview questions, the b-roll and the edit.
Badges
Contractor passes usually come out of your exhibitor allocation. Ask your SiGMA account manager how many you have before the crew is confirmed.
Hotels
In Rome, Fiera Roma is on Via Portuense, out towards Fiumicino airport; a crew hotel in the centre means a taxi across the city every morning.
Brand assets
Logos, fonts, colour references and cleared music go to the editor before the show. That is what lets editing start on day one.
The day before
We arrive a day early to walk the stand, check the light, find a quiet corner for interviews and the hall door the kit comes through, with backup bodies, cards and batteries packed.
FAQ
SiGMA video: questions
How much does a videographer cost for SiGMA?
We Stream charges £1,500 for a full day of up to 8 hours with one videographer, filming only, and £900 for a half day of up to four hours. One operator covering photo and video is £1,900 a day, and a photographer and videographer together are £3,000 a day. Editing is priced separately, from £500 for a highlight film.
What does three-day coverage at SiGMA cost?
Three show days start from £3,600: one operator on photo and video for two hours each day, 10 to 15 edited photos by the end of each day, a highlight film and three vertical clips. Two days are from £2,850. Half days with a photographer and a videographer are from £6,000 for three days, and full days with an on-site editor are quoted per brief.
Is travel to Rome or Malta extra?
Travel outside London is calculated by us and included in your quote, so there is nothing to add later. We travel from London with our own crew. VAT will be added where applicable.
Do I need a photographer as well as a videographer at SiGMA?
Yes, if you want to post during the show. Same-day photos need someone editing in batches between shots, which a videographer cannot do while filming. The show packages include same-day photos; booked on their own, a selection of 10 to 15 edited images is +£150, and the full gallery edited through the day is +£400.
How quickly do we get the photos and the film?
With same-day delivery, about 15 retouched images an hour arrive while the show is running. The full edited gallery follows inside 5 working days and edited video inside 7 working days. A rush edit within 48 hours is £400 extra.
Which SiGMA shows have you filmed?
SiGMA Euro-Med in Malta and SiGMA Central Europe at Fiera Roma in 2025, both for Alea, and SiGMA South America in São Paulo in 2026 for DATA.BET. We are at SiGMA World Rome from 2 to 5 November 2026, and we also film ICE Barcelona, SBC Lisbon and iGB Live in London.
When should we brief a crew for SiGMA?
Before the stand design is signed off. Stand layout decides the camera angles, activation placement decides whether there is a natural focal point, and the lighting in the build decides whether interviews need extra kit. Earlier is cheaper and gives better footage.
What formats should an iGaming brand get from SiGMA?
At least a horizontal highlight film for the website and press, vertical cuts for LinkedIn and Instagram, and same-day photos. Plan them as separate outputs before the show, so the filming covers what each format needs.
Get a quote
Exhibiting at SiGMA?
Send the show, the stand number, the days and what the content has to do. We reply within 24 hours with a price. Recent iGaming work for Alea, DATA.BET, BitPace, Partner Matrix, Internet Vikings and WLC.
Updated . Prices from the We Stream rate card, valid to 30 September 2027.
We Stream Ltd · London · No. 17207516
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