Guide · Fintech
Video for fintech companies: filming a product nobody can see
We Stream is a London video and photo production company (We Stream Ltd, founded in 2022 by Violetta Coretnic and Vitalii Vakulchuk). We have filmed expert interviews for Luxoft and Finastra on managed services for banks, an executive interview series for Cytec, and BitPace's crypto payments stand at three industry shows. This guide covers what video can do for a fintech company, and what it can't.
The constraint
A payment rail, a risk engine, a compliance tool: you can't film any of it. You can film the people who run it.
You can film a laptop screen and an office, but the thing a fintech company sells is invisible. That changes what video is for. It rarely shows the product; it shows the people behind it, and gives a buyer a reason to trust them with money, data or a regulated process.
That's why interview-led films tend to work harder in fintech than produced explainers. A named expert talking concretely about how a system handles the hard cases is difficult to fake, and a buyer can tell.
Who is watching
Three audiences, three different films
Most fintech companies sell to more than one kind of person at once. A film made for all of them usually works for none.
Customers
Need trust
Sceptical by default. They want to see who is behind the product before they hand anything over.
- Make short films with real people, the team and the office
Enterprise buyers
Need evidence
They want proof of scale and of how the system behaves when things go wrong, ideally from people like them.
- Make expert interviews and named client voices
Investors and partners
Need a story
Where the company is going and why the people leading it can get there.
- Make a leadership interview, kept for that audience
Before any brief, answer three questions: who is watching, where, and what do you need them to do next.
Luxoft and Finastra, managed services for banks.
Expert interviews
Experts, properly lit, explaining one thing well
For Luxoft and Finastra we made two films on how banks use their managed services.
Both are built on talking-head interviews with experts from the two companies, cut with B-roll. There is no animation doing the persuading. The specialists explain the service in their own words, and the lighting and sound are good enough that the viewer listens rather than notices.
That is the format we'd recommend to most fintech teams first. It can be reused across sales, events and the website, and it answers the question an enterprise buyer is really asking: do these people know what they're doing?
Explainers
Understand the product, or trust the company?
Nearly every fintech has an animated explainer. Most are forgotten a week after launch, not because animation is wrong but because it was asked to do the wrong job.
Animated explainer
Explains
Good for payment flows, data architecture and multi-step processes where the relationship between parts matters.
Use it when the buyer doesn't yet understand what your product category does.
Interview-led film
Builds trust
A named person with authority, on camera, talking specifically about the problems the product solves and where it can fall short.
Use it when the buyer knows the category and is deciding whether to trust you.
Case: Cytec
Seven interviews, one day, three jobs
Cytec, a London IT company, needed one series to launch a product, explain a reorganisation and add client voices beside its own. It came to us through its lead agency, Minx Creative.
Nick Chinn, chief executive
Where Cytec is going after its reorganisation.
Governance strategy
Compliance and reporting for listed companies, in one continuous interview.
One look for seven people. We scouted Eight Club Moorgate and chose a smaller wood-panelled room over a large grey one, so seven interviews wouldn't look like seven interviews against a wall. Three cameras, lighting, audio and prompters were locked in before the first guest went into make-up.
Client voices on the same day. Guests from Cytec's clients, including Aviva and Rolls-Royce, were filmed in the same room, so the launch wasn't only the company talking about itself. Seven finished interviews came out of one booked day. The full story is in our Cytec case study.
Industry events
Conference video is a sales tool
For many B2B fintechs, shows like ICE, SBC, Money20/20 and Sibos are a main source of new business. The footage should work for the six weeks after, when people who didn't attend decide whether you're worth a call.
The AI Human Merge, Alter AI conference
A full panel from the app launch conference at Ladbroke Hall, London.
Sessions keep working. For Alter AI's app launch conference at Ladbroke Hall we recorded the talks and panels in full, so each one could be published on its own long after the day. On a show floor it's the stand: we've filmed BitPace's crypto payments stand at ICE London 2024, SBC Lisbon 2025 and ICE Barcelona 2026, with the 2024 highlight film two days after the show.
Film for after the show. Visitors reacting, a busy stand and a thirty-second clip from an executive that can travel on its own on LinkedIn are worth more than a long record of the day. Photos posted while the show is running put you in the conversation rather than reporting on it later. More in our event videography guide.
Compliance
Approval takes longer than the edit
Legal review of scripts, sign-off on statements about regulated products and stakeholders who weren't in the brief add time to fintech films like no other sector. Front-load it.
- Key messages signed offWhat can and can't be said about the product, agreed before anyone writes a question.
- Questions reviewed by legalSo nothing said on camera has to be cut later.
- One person from compliance in the roomOr on call, to settle a wording question in a minute rather than a week.
- One named approverWith the authority to sign off the final cut without a committee.
"Something we can post" isn't a brief
LinkedIn content works when it's attached to something: a product milestone, a view on a regulatory change, an executive explaining how they think about a problem the audience has.
The most efficient route we know is an interview day every quarter: two or three executives, three or four themes the company wants to own, and short clips cut from real conversations to post over the following months.
- One day of filming. A quarter of content.
- Clips with context. Each one comes from a longer answer, so it doesn't sound made for the feed.
- Consistent look. Same set, same light, so the series reads as one voice.
We go through the planning in quarterly content days.
Prices
What fintech video costs with us
Published packages, filmed and edited. Travel outside London is calculated by us and included in your quote, so there is nothing to add later. VAT will be added where applicable.
Full rates are on our interview prices and prices pages.
Questions
Frequently asked
What makes video for fintech companies different?
The product doesn't exist on camera. A payment rail, a compliance platform or a risk engine can't be filmed, so video shows the people behind it instead, and gives buyers a reason to trust them. That's why interview-led films often work harder in fintech than animated explainers.
Should a fintech company make an animated explainer or an interview film?
It depends on the job. An animated explainer helps when the buyer doesn't yet understand what the product category does, for example a payment flow or a data architecture. An interview-led film helps when the buyer understands the category and is deciding whether to trust your company.
What video content works best for B2B fintech buyers?
Expert and executive interviews that are specific rather than polished, named client voices instead of anonymous ones, and short clips from those interviews for LinkedIn. For Luxoft and Finastra we made two expert interview films on how banks use their managed services.
Can one film work for customers, enterprise buyers and investors?
Rarely. Customers need trust, enterprise buyers need evidence and investors need a story about where the company is going. Decide who is watching, where, and what they should do next, then make the film for that audience.
How does compliance affect a fintech video timeline?
Approval often takes longer than the edit. Agree key messages at the brief, have legal review the interview questions before filming, keep someone from compliance in the room or on call, and name one person who can sign off the final cut.
How many interviews can be filmed in one day?
With the right crew and room, several. For Cytec we filmed seven executive interviews in one day at Eight Club Moorgate on three cameras, including guests from Cytec's clients.
What should fintech companies film at conferences?
Material for the weeks after the show: a busy stand, visitors reacting, short executive clips that work on their own on LinkedIn, and photos posted while the show is running. We have filmed BitPace's stand at ICE London 2024, SBC Lisbon 2025 and ICE Barcelona 2026.
How much does fintech video production cost in London?
One interview with a 2-hour session, two cameras and a teleprompter, edited, is £1,200. A half-day block of three interviews is £2,300. Three show days with photo and video, same-day photos, a highlight film and three verticals start at £3,600. Each clip or vertical cutdown is £150. VAT will be added where applicable.
Planning fintech video?
Tell us who's watching, we'll tell you what to film
Send the audience, the channel and what you need them to do next. We'll suggest the format, the crew and one fixed price.
A date in mind?
It is worth getting in touch early
We have a limited number of slots per month. iGaming expos, fashion weeks, and large-scale corporate events fill quickly.