Let’s be honest - most business videos don’t get watched. They get opened, skimmed, maybe muted halfway through… then dropped into a forgotten Slack thread.

Not because they’re bad. But because they weren’t made for how people actually watch content.

  • At We Stream, we film business videos that are meant to be used - in investor decks, internal launches, LinkedIn posts, onboarding sessions, and campaigns. We focus on message first, and frame every shot around what you want the video to achieve.
  • Because the truth is: it doesn’t matter how sharp your footage looks if no one presses play.

Business video that doesn’t feel like homework

You know the type - flat lighting, robotic delivery, generic script. By the time the logo appears at the end, your brain has already checked out.

We’ve worked with teams who spent serious money on previous videos… only to realise no one was actually using them.

So our first question is always: what do you need this video to do?

  • Build credibility with investors? Win new business? Communicate a restructure? Align internal teams? Each goal needs a different format, structure, and style. And we design the shoot to match the outcome - not just to look good.
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Thoughtful planning starts early
We don’t show up and hit record.
A planning call is held before the shoot during which we inquire about your audience, content goals, video location, and the definition of success. This influences everything — tone, duration, visual style, etc.
We’ll also recommend the best approach based on your priorities. For leadership comms, we might suggest a relaxed talking-head setup. For service explainers, we’ll guide you towards a mix of b-roll, captions, and product footage.
We don’t overcomplicate it. We just help you make smart decisions early - because corporate video production is most effective when it starts with clarity.

Real case: Cytec & Rolls Royce plc

Cytec came to us via Minx Creative for a business-critical project: announcing a product launch and internal reorganisation. The brief included senior interviews and comms material for both clients and staff.
We delivered the full production - from room selection to final edit. One room they liked was visually flat, so we found a better space that saved £800 on hire fees and looked better on camera.
  • Across a single shoot day, we filmed seven interviews, including senior reps from Rolls Royce plc, Currys plc, and Aviva plc. Edits were subtitled and delivered in under a week - and went on to be Cytec’s most effective comms assets that quarter.
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Why structure matters more than style
You don’t need sweeping drone shots or dramatic music. You need clarity.
Our work starts with purpose: how to open with strength, pace it for retention, and close with impact. Every second should be doing a job. That’s what keeps business video content watchable - and useful.
We’ve seen clients reuse one clear, well-shot video for six months - across onboarding packs, LinkedIn, internal decks, and pitch meetings. That’s the difference between content that gets stored and content that gets seen.

Formats that work

Here’s what we film most often - and why they work:
  • Talking-head explainers - Direct, human delivery for leadership messages
  • Interview & b-roll - Ideal for case studies and testimonials
  • Social cutdowns - Short edits with captions, optimised for LinkedIn and Instagram
  • Voiceover-led brand videos - Clean, structured storytelling
  • Subtitled b-roll edits - Excellent source for internal culture, recruitment, or behind-the-scenes content.
It’s understandable if you don’t know which one to go for -......we will guide you through it. Generally, a single shoot is arranged for taking several formats thus providing you with greater benefit from one production.
Common mistakes (we help you avoid)

Here’s what we see often - and fix:

Trying to say too much
One video = one job. We often recommend a suite of short, focused pieces.
Over-scripting
People sound like they’re reading from a teleprompter. We guide delivery so it sounds natural and confident.
No plan for repurposing
If you don’t know where the video will be shared, it won’t be built for use. We ask those questions early.
Last-minute briefs
We’ve handled overnight shoots. But planning ahead makes everything easier - and better.
Knowing what makes a corporate video actually effective often comes down to avoiding these pitfalls before the camera even rolls.

Clients use our videos across teams

We build business video content that works across departments - not just for marketing.
Some clients send our edits to potential partners. Some repurpose the footage for job ads or funding decks. Others build full campaigns around the clips we deliver. Our filming style and post-production strategy are built to give you flexibility — because one good shoot can serve five different goals, as long as you plan it right.

Business video production packages

We offer flexible pricing based on crew, location, and deliverables.
Filming typically starts from £1,000/day, with editing from £500-£700 depending on volume and turnaround speed. Some clients opt for simple one-off shoots. Others book multi-day sessions with crew, scripting support, and a batch of short edits for socials or internal use.
We don’t push you toward a package. Instead, we ask a few key questions and recommend the most efficient setup for your needs.

Final word: Why our videos get watched

We’ve worked with FTSE 100 companies, funded startups, real estate firms, and IT brands across London and Europe. And every time, the same thing makes the difference:
  • We make videos for someone specific.
There’s no fluff. No overproduction. Just smart, fast-turnaround content that works across real use cases - because we think like producers and film like marketers.
If you’re tired of watching your video budget disappear into unused footage, let’s make something better.
  • We’re We Stream. We film business videos people actually watch.

FAQ

Why do most corporate videos get ignored?
Many corporate videos fail because they focus on production quality over message. Without clear purpose, structure, or platform strategy, the content often ends up unused.
How do I know what kind of video my business needs?
It depends on your goal. Talking-heads work well for leadership messages, voiceovers for explainer content, and short subtitled edits for social platforms. A planning call helps define this clearly.
What’s included in a typical business video production package?
Most packages include pre-production planning, filming (usually a half or full day), editing, subtitles, and versions formatted for different platforms. Pricing varies by team size, shoot length, and number of deliverables.
Why is messaging more important than visuals in business video?
Clear, goal-driven messaging makes a video useful. Without it, even the most polished visuals won’t get watched or reused across your business.
How fast can I get the video after filming?
Depending on the package, edited videos can be delivered in 3–7 days. Faster options are available, especially for time-sensitive content like product launches or announcements.

Violetta Coretnic
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