Fashion & beauty video, shot for the feed first
Campaign film, launch coverage and branded content for brands shooting under compressed timelines, high-profile talent and same-day press deadlines. Vertical by default - because that's where fashion and beauty content gets watched.
Fashion & beauty portfolio
Every project here is
fashion or beauty
Filtered to this service on purpose - no scrolling through sports or iGaming work to find what's relevant. Want the rest? See the full portfolio →
How we work
Four decisions made before the shoot day, not during it.
Lighting for skin and product
Soft, directional light as the base - accurate skin texture, correct product rendering, held consistently across a day with multiple models. Hard or poorly diffused light creates specular highlights on packaging and flattens the texture beauty content is built to show. On fashion and beauty shoots we bring in a dedicated gaffer, since lighting carries most of the load on this kind of work. The plan is set before the shoot day, not on the morning of.
Colour grading agreed in advance
On the Lunesi shoot, lighting was locked before filming, but the series was shot across multiple cameras and lenses, so the white background didn't hold consistent from setup to setup. In post, the colourist matched every shot back to true white per the brief and made sure the whole series sat together as one consistent look.
Format mapped before anyone shoots
Vertical social, horizontal web and press stills need different framing. Shooting horizontal and cropping vertical works for some setups and loses others - so the format map is agreed in pre-production, and the crew knows which setups need which aspect ratios.
Fast turnaround where the brief needs it
For the John Richmond fashion show, filming wrapped at 11pm and the final edit was with the client by 5am. For the Rebecca Vallance × Nicky Hilton Harrods launch, the crew finished at 11pm and delivered by 11am - footage ready for immediate post-event media outreach.
Case study
Sunday Riley's original brief was handheld BTS coverage: one videographer, no gaffer, no separate setup. On the day, the scope shifted to a polished series for e-commerce, social and press - shot around a live photoshoot, with each model available for only a few minutes between hair, makeup and the photographer's own set-ups, sharing one location and limited product. The crew brought in what lighting they could on the spot, adapted the shot list in real time, and still delivered a coherent 12-video series that reads as one continuous shoot.
Same-day delivery
A pre-production commitment, not a post-production achievement.
For the Max Factor, the shoot was structured so the editor had a near-complete cut before filming wrapped - content went out the same evening across social and press. The timeline is built before the shoot starts, not improvised after.
Music licensed before filming
No edit sits waiting on clearance.
Brand assets with the editor before the crew travels
Logos, typefaces, colour references - in hand, not in transit.
Edit structure agreed in advance
The editor cuts to a plan while the shoot is still running.
Delivery while the story is live
Kris Jenner at Claridge's: photos and video out the same day for global media.
Pricing
What it costs, before you ask
Priced by crew size, shoot duration, outputs and post-production. Multi-day, series work or specialist crew: get a project-specific quote.
A typical fashion or beauty campaign across two shoot days, with talent and studio, runs £20,000 to £30,000. Every production includes a producer, pre-production consultation, two rounds of revisions with a one-week feedback window, and project files kept for two months after delivery. £5 million public liability insurance, held separately by each of our lead operators. Short-notice shoots carry a premium reflecting compressed logistics.
Questions
Frequently asked
How much does fashion video production cost in London?
A lookbook or e-commerce video is £3,500 for a half day with one operator and 4 to 6 short edits, or £5,000 for a full day with a second operator and 8 to 12 edits. Show or launch coverage with an overnight edit, delivered by morning, is from £4,500. A campaign day with full crew, 3 to 5 finished films and retouch-level post is £12,000 delivered, and a beauty campaign adding macro and product setups is £14,000. A typical campaign across two shoot days with talent and studio runs £20,000 to £30,000.
What types of fashion and beauty video does We Stream produce in London?
Campaign and brand videos from concept through delivery. Product and skincare series: twelve branded videos for Sunday Riley, shot around a live photoshoot. Launch event coverage with fast-turnaround delivery. Influencer content in Get Ready With Me and product-in-use formats. Street and outdoor campaigns, including AMI Paris's London store launch across digital billboards and buses. Behind-the-scenes content from shoots and activations.
How do you handle same-day delivery for a high-profile launch?
By treating it as a pre-production commitment rather than a post-production achievement. Music licensed before filming, brand assets in the editor's hands before the crew travels, edit structure agreed in advance. For the John Richmond fashion show, filming wrapped at 11pm and the final edit was with the client by 5am.
Can one shoot deliver both social and e-commerce content?
Yes, if format decisions are made before the shoot rather than after. For Sunday Riley, consistent grading meant footage shot around a live photoshoot still served social, e-commerce and press without reshooting.
How do you manage talent schedules on a high-profile shoot?
By having everything ready before the talent arrives. The filming window is fixed and often shorter than planned. The crew call is early, two camera builds are ready, wardrobe checks happen first, and PR requirements around approved angles are confirmed before the shoot day. The setup absorbs the talent's schedule, not the other way round.
How do you approach colour grading for beauty content?
The colourist works from a brief agreed before footage is delivered. On a series shot across multiple cameras and lenses, every shot is matched back to true white so the whole run sits together as one look. Oversaturated grading that misrepresents a formula's finish creates returns, so the grade serves the product first.
How do you plan lighting for a beauty shoot?
Soft, directional light is the base: it shows skin texture accurately, renders formulas correctly and holds across a day with multiple models. On fashion and beauty shoots we bring in a dedicated gaffer, since lighting carries most of the load on this kind of work. The plan is set before the shoot day, not on the morning of.
What's included in a production package?
A producer on every project, pre-production consultation, two rounds of revisions with a one-week feedback window, and project files kept for two months after delivery. £5 million public liability insurance, held separately by each of our lead operators. Same-day delivery is available when briefed in advance, priced to reflect the additional resource.
Can you produce at short notice?
Yes, we have assembled crews for London productions at forty-eight hours' notice. Established relationships with crew, rental houses and post-production partners are part of every production we run. Short-notice shoots carry a premium reflecting compressed logistics; send the details and we will confirm availability and a clear quote within twenty-four hours.
What fashion and beauty clients has We Stream filmed?
Sunday Riley, Lancome, Tommy Hilfiger, Priyanka Chopra for Max Factor, Rebecca Vallance with Nicky Hilton, AMI Paris, Amina Muaddi, Rouje and the Lunesi campaigns.
Start a project
Have a fashion or beauty shoot coming up?
Based in London, available across the UK and internationally - including at short notice. Availability and a clear quote within twenty-four hours.