Case study · Alea and Partner Matrix
IGB Live London: two clients, one venue, two different problems
We Stream is a London video and photo production company (We Stream Ltd, founded in 2022 by Violetta Coretnic and Vitalii Vakulchuk) that films iGaming shows across Europe. At IGB Live London 2026 at ExCeL we covered two clients at once: Alea, whose orange stand lighting turned every face red, and Partner Matrix, whose stand had almost nothing to film.
The setup
Same venue, same days, same crew size. Completely different problems.
IGB Live ran over two days in July 2026 at ExCeL London, in the same iGaming calendar as ICE and SBC. We were there for two clients. Alea had worked with us before, in Malta and in Rome. Partner Matrix were working with us for the first time.
Four crew, two pairs, one pair per client, both on the same show floor at the same time. Each pair had to be able to make its own production decisions without waiting for the other, because neither client's problem looked anything like the other's.
Client one: Alea
The lighting made everyone look like they were on fire
Alea built their stand with neon orange lighting throughout. In person it looked strong. On camera it turned every face a deep, saturated red: not warm, not amber, red. Drag across each frame to compare.
Photos: fixed in the grade. Our colourist isolated the skin tones and corrected them without touching the brand colours behind them, which had to stay accurate. The photos Alea posted through the day looked like the event looked, not like the lighting problem it was.
Video: harder. Under that much saturation the colour information in the highlights is often partly clipped, so there's less to work with. The editor had to choose which shots could be recovered and which weren't worth including. The final cuts held up.
What Alea got
Three films, three different jobs
All three were delivered within three days of the shoot.
The stand reel
- The next morning, for social
Tower Bridge, the evening
- Show London at night, keep it short
A conference reel, a London reel and the after-movie.
Alea hired one of Tower Bridge's internal spaces for an evening networking session with clients and colleagues. The brief for that reel was deliberately narrow: it had to feel like London at night, not a conference recap.
The stand and Tower Bridge footage were then cut together into a full after-movie, with a different pace and purpose from either reel on its own.
Alea at IGB Live London 2026, the after-movie.
The after-movie
Stand by day, bridge by night
The after-movie covers both: the stand at ExCeL and the networking party at Tower Bridge that evening.
Photography ran in parallel the whole time. Processed images went to the colourist during the event rather than at the end of the day, so Alea had corrected photos for live posting while the second day was still running.
By the time IGB Live closed, Alea had a near-complete corrected gallery ready for attendees and their own channels.
The approach
Create the movement the stand didn't have
The honest decision was to build the film from the strongest moments available and cut around the rest.
Partner Matrix at IGB Live London 2026
Stand conversations, a keynote on the main stage and the IGB Affiliate Awards.
On the stand. Angles that kept the bare wall out of shot, handheld and gimbal work to keep energy in the frame when the subject was two people talking across a table, and a slow shutter on a few shots for motion blur that reads as dynamic without pretending anything was happening.
Off the stand. One of their managers had a ten-minute slot on the main stage, the strongest visual moment of the two days. That evening at the IGB Affiliate Awards at The Shard, one of their team picked up an award. We filmed it, and it gave the edit a moment with a clear outcome.
The client's music was fast and high-energy, written for a busy stand. Against quiet meetings it exposed the gap between the brief and the room, so the edit had to earn that energy through movement and the stage and awards moments, not filler. Partner Matrix booked us again for SBC Summit Lisbon 2026.
Two crews, one venue
Each pair has to decide without waiting
Four crew on two clients sounds efficient. The catch: you can't be in two places when something unexpected happens at both.
- A full brief for each pairWhat every deliverable needs, and which decisions to make alone versus flag.
- AutonomyEach pair handles its own client. The moment a decision has to be escalated, the split stops working.
- Photos never waitSelects go to the colourist during the event, not at the end of it.
The real variable
Kit and crew are similar across good London companies. Reading what a shoot actually offers isn't.
A stand with two banners and six tables won't give the same footage as one with activations, demos and sixty people an hour walking through it. Pretending otherwise produces a film that looks exactly like what it is: footage shot because someone had to shoot something.
At Partner Matrix the honest call was to build on the stage appearance, the awards and the best of the stand, and to cut around the rest. The result was a usable highlight film, just not the one the music implied.
From the two days
Photos from IGB Live London
Our photographers ran a separate brief from the video, with selects corrected and delivered during each day.
Prices
What a two-day show costs
Our show packages for two days, filmed and edited. Travel outside London is calculated by us and included in your quote, so there is nothing to add later. VAT will be added where applicable.
More on show packages in our iGaming event guide.
Questions
Frequently asked
How do you colour-correct event footage shot under strong branded lighting?
For photos, the fix is in the grade: isolate the skin tones and correct them separately from the background, so the brand colours stay accurate while faces look normal. At IGB Live, Alea's orange stand lighting turned faces red on camera, and the photos they posted looked like the event looked. Video is harder, because highlights clip under that much saturation, so the editor picks the shots that can be recovered.
What do you film at a trade show stand with no activation or product demo?
The stage appearance, if there is one, conversations filmed with angles and movement that add energy the stand lacks, and any moment with a clear outcome, such as an award. At IGB Live, Partner Matrix had two banners and six tables, so the main stage keynote and the IGB Affiliate Awards that evening carried the film.
How do you run two crews for two clients at the same show?
Brief both pairs fully before the show: what each deliverable needs and which decisions to make alone versus flag. At IGB Live, four crew in two pairs covered Alea and Partner Matrix at the same time. The split only works if each pair can act without waiting for the other.
How quickly can photos be delivered during a multi-day trade show?
The same day, continuously, if editing runs in parallel with the shoot. At IGB Live, selects went to the colourist during the event, so Alea had corrected photos for live posting while the second day was still running.
What were Alea's deliverables at IGB Live London?
Three films, all delivered within three days: a vertical reel from the stand the next morning for social, a short reel from their evening event at Tower Bridge that had to feel like London at night, and a full after-movie combining both.
What if the client's music doesn't match the footage?
The edit has to earn the music's energy rather than cut to it. For Partner Matrix, a fast, high-energy track met a quiet stand, so the cut leaned on camera movement and the strongest moments, the main stage keynote and the awards, instead of filler.
Do you film evening events during a trade show?
Yes. At IGB Live we filmed Alea's networking party at Tower Bridge and the IGB Affiliate Awards at The Shard for Partner Matrix, on the same days as the stand coverage.
How much does trade show filming cost?
For a two-day show, our show essentials package (one operator, 2 hours a day, same-day photos, a highlight film and 3 verticals) is from £2,850. Half days with one operator are from £3,550, half days with a photographer and a videographer from £4,350, and an on-site editor is £1,200 a day. VAT will be added where applicable.
Exhibiting soon?
Send us the stand, we'll tell you what it can give
Send the show, the stand plan and what you need after it. We'll tell you what the stand will and won't give on camera, how to cover the gaps and one fixed price.
A date in mind?
It is worth getting in touch early
We have a limited number of slots per month. iGaming expos, fashion weeks, and large-scale corporate events fill quickly.