Case study · SiGMA World Rome 2026
Two stands, one crew: how we filmed SiGMA World Rome
We Stream is a London video and photo production company (We Stream Ltd, founded in 2022 by Violetta Coretnic and Vitalii Vakulchuk) that films iGaming trade shows across Europe. At SiGMA World Rome 2026 one crew of three covered two clients over four days: Alea's awards night and stand, and the CP Games stand at Fiera Roma. 1,014 edited photographs and four films, every first cut ahead of its date.
The setup
Two briefs, four days, one crew of three.
Alea booked us for the SiGMA World awards night on Monday and their stand from Tuesday to Thursday: a photographer and a videographer, edited photos the same day, an awards reel overnight and an aftermovie after the show. Alea is a repeat client: we covered their stands at SiGMA Central Europe in Rome and SiGMA Euro-Med in Malta in 2025, and at SBC Summit Lisbon in 2026.
CP Games, booked through an agency, wanted the two main show days on stand H4-4047: photos through each day, a one-minute highlight film and a vertical cut. Same crew, same hall, two separate schedules, galleries and sign-off chains.
The schedule
Four days, two calendars
Both schedules were planned before we travelled, with every hour given one owner, so neither stand waited for the other.
| Day | Alea | CP Games |
|---|---|---|
| Mon 2 Nov | SiGMA World awards night, Corsia Sistina: 255 photos and an awards reel | Before the show |
| Tue 3 Nov | Stand day 1: 136 photos, first 21 sent at 09:24 | Show day 1: 197 photos, first batch online at 11:32 |
| Wed 4 Nov | Stand day 2: 206 photos and 36 leadership portraits | Show day 2: 66 photos, exteriors and the stand |
| Thu 5 Nov | Stand day 3: 118 photos, last session at 13:00 | Day 2 gallery delivered |
| After the show | Aftermovie v1 on 6 November, approved on the 11th | Film v1 on 10 November, both films on the 11th |
All times are Rome time. Each client got its own galleries, its own chat and its own debrief afterwards. More on how we plan show coverage in our guide to iGaming event videography.
The crew
One crew, nobody in two places
One crew covering two stands sounds like someone running between halls. It wasn't. We split the crew by client, and each stand had its own people from the first frame to the last.
Alea
Two people on the stand
Alea had two people on the stand. Violetta Coretnic shot photos, and Nazar Smirnov filmed.
CP Games
One hybrid operator
CP Games asked for one hybrid operator, so Vitalii Vakulchuk covered their stand alone, switching between stills and video as the day needed.
That's how both briefs ran at the same time without either client waiting. Alea's first 21 photos went out at 09:24. CP Games had its first batch online at 11:32. Different stands, different people, and neither schedule bent around the other.
On the awards night, Violetta shot photos and Vitalii filmed. Nazar took the footage straight after and cut the reel overnight in Rome, which is how the first version was ready at 02:58. With the editor in the same city, nothing had to be uploaded and waited on.
If you're booking for a show where we already cover another stand, this is how it works. You get your own named people for your hours, and we tell you who they are before the show.
Monday night · Alea
The awards, then an overnight edit
The SiGMA World awards ran in the Corsia Sistina at Santo Spirito in Sassia: frescoed walls, low light and no flash allowed. Alea won two awards: Best Aggregator 2026 and Hall of Game 2026.
We worked with the light the room gave us, and it holds up across all 255 frames. When the team wanted photos during the evening, we moved the first eight from camera to phone and edited them there; they were with Alea at 23:00.
Violetta shot the photos and Vitalii filmed. Nazar, our editor, was in Rome with us and cut the reel overnight. HD selects went out at 00:14, the first version of the reel at 02:58, hours ahead of the 10:00 target, and the full awards gallery at 03:22.
Tuesday to Thursday · Alea
Every show day well over the brief
The agreement asked for 50 edited photos a show day. The stand was lit with clean white light, so skin tones came out natural with very little correction.
Day 1
136 photos
21 photos sent at 09:24, 42 minutes after the first frame, against the 10 asked for. A second batch of 40 by 10:30.
Day 2
206 photos
Meetings, the hyperbaric chamber and the oxygen bar, plus 36 leadership portraits in their own gallery.
Day 3
118 photos
Through to the last session on the stand at 13:00, then the gallery and the aftermovie went into the edit.
751 edited photographs for Alea in all, across the awards night, three show days and the portraits.
The aftermovie
Three days early, one round of changes
The first version went out on 6 November with the Day 3 gallery, three days before the agreed date.
Alea at SiGMA World Rome 2026
The awards night and three days on the stand, in 4K horizontal, vertical and square.
No talking heads. Alea decided they didn't need interviews this time, so the cut moves faster and stays on the energy of the stand. Signed off in one round: notes came back on 9 November, version two went out on the 10th, and the final cuts were approved on the 11th.
AI moments, on us. The stand was mostly meetings, the hyperbaric chamber and the oxygen bar. To lift it we added a few AI touches: the chamber floating, a glowing badge. They weren't in the brief and cost nothing extra, and Alea asked for one more.
"Love the little additions! Making the characters move and the chamber float!"
Märit von Stedingk, Head of PR and Comms at Alea
Tuesday and Wednesday · CP Games
The wheel and the capybaras
The agreement asked for 80 edited photos across the show. We delivered 263: 197 on day one and 66 on day two, with the team photo, the empty booth, the venue exteriors, branding details, meetings and portraits.
The wheel and the capybara plush gave us the best frames of the show: the spin, the giveaways in people's arms, the crowd round the counter.
Day one · CP Games
First photos online by 11:32
The brief asked for 10 selects by 16:00. The first batch was online four and a half hours earlier, while the stand was still busy.
Graded to the brand. CP Games' yellow sits close to skin tones. At 12:58 four selects came back with a colour request, and we re-graded them toward the brand yellow within minutes, twice. The full Day 1 gallery was uploaded at 16:39.
One operator, photo and film. Vitalii was on the stand both days, switching between stills and video and taking direction from the CP Games team on who to photograph and when. Our producer was on site on Day 2 and in the team chat throughout. Film and photos came from the same person, so they share the same light and the same moments.
CP Games at SiGMA World Rome 2026, the one-minute highlight film.
After the show
Four films, every first cut early
Both clients signed off within a week of the show closing. The awards reel was the fastest: cut overnight in Rome, hours before the morning deadline.
Alea at the SiGMA World awards
- Vertical reel, 0:34
From the awards room to Alea's phone by 02:58.
- First version at 02:58 on the night, edited in Rome, hours ahead of the 10:00 target
- Three days early, approved on 11 November in horizontal, vertical and square
- One minute in 4K, first draft on 10 November, 23 hours before the deadline
- 29 seconds in 4K, delivered with the horizontal, both inside the 512 MB limit
Raw footage went to CP Games with the files, and every gallery stays online until 10 January 2027.
For your next show
What we'd ask you to plan
Each debrief ended with a list for the next show. These four apply to almost any stand.
- 01Dim the LED strips
At full intensity coloured strips read as a different colour on camera. At about 1% the real brand colour shows up, with no repainting in post.
- 02Send the brand colour first
A reference image before the show means the first batch is graded to it, with no back and forth on the day.
- 03Lock the reel order
For awards nights, send who opens, which awards and what to leave out. The overnight cut matches it first time.
- 04Book a portrait slot
A fixed time for leadership portraits, set before the show, so nobody is photographed between visitors or missed.
Questions
Frequently asked
Can one crew cover two stands at the same trade show?
Yes. We split the crew by client, so each stand has its own people for its hours. In Rome, Alea had a photographer and a videographer, and CP Games had one hybrid operator.
How fast can photos be delivered during a show day?
Within the first hour. In Rome, Alea's first 21 photos went out at 09:24, 42 minutes after the first frame, and CP Games had its first batch online at 11:32, four and a half hours before its 16:00 deadline.
Can you film an awards night and edit it overnight?
Yes. Nazar, our editor, was in Rome with the crew and cut Alea's SiGMA World awards reel overnight. The first version was sent at 02:58, hours ahead of the 10:00 target, and the full awards gallery followed at 03:22.
How many photos do you deliver from a trade show?
Usually well over the agreed number. Alea's agreement asked for 50 edited photos per show day and received 751 across the awards night, three show days and portraits. CP Games asked for 80 and received 263 over two days.
How long does the aftermovie take after the show?
Our standard is 7 working days for video. In Rome both clients had first versions early: Alea's aftermovie three days before the agreed date, and CP Games' highlight film 23 hours before its deadline.
Do you match photos to our brand colours?
Yes. Send a reference image before the show and the first batch is graded to it. In Rome, CP Games asked for four selects to be pushed toward their brand yellow and we re-graded them within minutes on the stand.
What formats do the films come in?
Whatever the brief asks for. In Rome we delivered Alea's aftermovie in 4K horizontal, vertical and square, and CP Games' one-minute film in 4K horizontal with a 29-second vertical cut, both under its 512 MB limit.
Do you cover SiGMA and ICE outside London?
Yes. We have filmed SiGMA in Rome, Malta and São Paulo, SBC Summit in Lisbon and ICE in Barcelona with our own crew. Travel outside London is calculated by us and included in your quote.
Next show
Booking ICE Barcelona or SiGMA?
Send the show, the stand number and what you need from each day. We'll plan the crew, name the people on your stand, and quote within 24 hours.
A date in mind?
It is worth getting in touch early
We have a limited number of slots per month. iGaming expos, fashion weeks, and large-scale corporate events fill quickly.