Case study, Cytec
Seven executive interviews, one shoot day
A brand interview series for Cytec, a London IT company, filmed at Eight Club Moorgate in London: the chief executive, three company leaders and guests from Cytec's clients, on three cameras.
The project
We Stream is a London video and photo production company that films executive interviews, corporate films and events. In March 2025 we filmed seven executive interviews in one day for Cytec, a London IT company headquartered in Greenwich, for a series that went out with a product launch and a company reorganisation.
Cytec approached us in December 2024 after calls, sample reels and a round of questions with several suppliers. The brief was a set of films that felt polished but human, precise and warm, and recognisably Cytec.
Two of the seven are below: Nick Chinn, Cytec's chief executive at the time, on where the company is going after its reorganisation, and Shervin Binesh, who took over as chief executive soon after, on governance and compliance reporting.
Nick Chinn, chief executive at the time of filming. Where Cytec is going after its reorganisation.
Shervin Binesh, governance strategy. Compliance and reporting for listed companies, in one continuous interview. He took over as chief executive soon after the shoot.
The brief
One day, three jobs
Cytec needed the films to do three different things at once, which is why the shoot was planned as a multi-camera day from the first call.
- Launch a product
A flagship product going out to external customers, explained by the people responsible for it.
- Explain a reorganisation
An internal change announced by leadership, on camera, for staff across the business.
- Add social proof
Client voices beside Cytec's own, so the launch was not only the company talking about itself.
Location scout
The grey room, or the one we chose
After the deposit we scouted Eight Club Moorgate. The venue offered two rooms in the same building, and the choice decided how every interview would look.
Option oneA large grey conference room: technically spacious, visually flat. Even with careful lighting, seven interviews against it would have looked like seven interviews against a wall.
ChosenA smaller room with wood panelling, bookshelves, green sofas and real depth behind the speaker. The windows reflected, which we handled with flags and diffusion. It also cost Cytec less to hire than the larger room.
The day
Crew, call sheet, and the clock
A minute-by-minute schedule to everyone: arrivals, make-up slots, shot order and sound-check windows.
The van arrives at Moorgate.
Three Sony FX3s, lighting, audio and prompters locked in the room. First guest into make-up.
Seven finished interviews from one booked day, with no overtime.
Setting up the cameras in the wood-panelled room before the first interview.
On camera
Who we filmed for the series
Seven interviews
- Four Cytec leaders, including Nick Chinn, chief executive at the time, and Shervin Binesh, who took over from him soon after.
- Three guests from Cytec's clients: Megan Davies, digital operations lead at Rolls-Royce plc, Sarah Thomas of Currys plc and James Wickham of Aviva plc.
- Aviva, Rolls-Royce and Currys are Cytec's clients. We filmed their representatives as part of the Cytec series.
- Cytec asked for an extra guest on the day. One more could attend, and the day still closed at seven finished interviews.
Production specs
What was in the room
Wide, medium and tight on every speaker, so the edit always had a cut available.
Chosen for skin tones in a warm, wood-panelled room.
A key light and spot accents, flagged against the window glare.
Sennheiser lavalier microphones and a Schoeps boom, so one could cover the other.
For the speakers who wanted their script in sight.
4K masters, SRT subtitle files and burned-in caption versions for Cytec's global intranet.
After the shoot
B-roll, subtitles and sound
A few days after the interview day the same director of photography returned to Cytec's office at Greenwich View Place for b-roll: the team at work, branded signage, devices in use and details of the workspace. It was shot with the same lighting logic and camera setup as the interviews, so the cutaways sit inside the films rather than next to them.
That return day is what lets a talking-head series move. Without it, seven interviews are seven people in the same chair.
The edit ran in DaVinci Resolve Studio. Dialogue was denoised and balanced, and room tone matched across all three angles so the cuts do not jump. We produced SRT subtitle files and a second set of videos with burned-in captions for regions where external subtitles are not supported.
Motion graphics and branded lower thirds came from Minx Creative, so the series carries one visual language from the agency's work to ours.
"The most effective content of the quarter."
Cytec's communications team, after the series went out"They made a full day of videography enjoyable for our executive team and key clients. More importantly, the quality of the output was even more impressive than we could have expected. Thoroughly recommend."
Cytec's chief executive, on Trustpilot"Everything was carried out professionally and fast, we didn't have to push for milestones to be met, the team were fantastic to work with."
A Cytec director, on TrustpilotBooking something similar
Interview series, current prices
Our standard packages for executive interviews, from one conversation to a full crew day. Every package includes the edit, two rounds of revisions and a producer on every project, on set for larger shoots and remotely for smaller ones.
The interview day is quoted between £8,500 and £10,000 depending on crew and edit. Filming only has a two-hour minimum. Edited video arrives inside 7 working days, a rush edit inside 48 hours is £400 extra. VAT will be added where applicable. More on corporate video production in London and brand films.
Questions
About executive interview videos
How much does an executive interview video cost in London?
With We Stream, one edited interview from a two-hour session with two cameras and a teleprompter is £1,200. A half-day block of three interviews is £2,300, and an interview day with up to seven finished videos and a full crew is £8,500. Filming only is £250 an hour with a two-hour minimum. VAT will be added where applicable.
How many interviews can you film in one day?
Seven is realistic with a full crew and a timed schedule. For Cytec we filmed seven executive interviews in one booked day at Eight Club Moorgate: four Cytec leaders and three guests from Cytec's clients, with make-up slots and sound checks planned minute by minute.
What crew does an executive interview need?
A single interview needs a camera operator and clean sound at minimum. A series for leadership or clients usually adds a gaffer for lighting, a make-up artist and a producer running the schedule. The Cytec day had five: producer, director of photography, gaffer, sound engineer and make-up artist.
How do you prepare a CEO for an on-camera interview?
Keep it simple. Share the key talking points in advance, allow time for a relaxed run-through, and remind them that the edit removes any mistakes. On set we guide speakers with short prompts, and a teleprompter is there for anyone who wants their script in sight.
Do you deliver subtitles?
Yes. For Cytec we delivered 4K masters, SRT subtitle files and a second set of videos with burned-in captions for regions where external subtitles are not supported, so the series worked on a global intranet.
Should we film b-roll as well as the interviews?
Yes, if the films will be longer than a minute or two. Cutaways of the team, the office and the product let an interview move without losing the speaker. For Cytec we returned to their Greenwich office a few days later with the same director of photography and the same lighting logic.
How long does editing take?
Edited video arrives inside 7 working days as standard, with two rounds of revisions and a one-week feedback window included. A rush edit inside 48 hours is £400 extra. Speaker clips and vertical cutdowns are £150 each.
Can you work with our agency's graphics?
Yes. On the Cytec series the motion graphics and branded lower thirds came from Minx Creative, and we built the edit around them so the films carry one visual language.
Next
Planning an interview series?
Tell us how many people are speaking, where, and what the films have to do afterwards. A quote comes back within 24 hours, and if we are not right for your timeline or your budget we will say so.
Other corporate work includes films for Luxoft and DXC, Newsweek's leadership forum and Fast Growth Icons at Claridge's.
Written by Violetta Coretnic, producer and co-founder at We Stream. Published , updated .
We Stream Ltd · London · No. 17207516
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